Janet Driscoll Miller presents the technical side of implementing Google+ and +1 buttons at SMX West.

1. IMPLEMENTING AND
MEASURING
WITH GOOGLE+ AND +1S
JANET DRISCOLL MILLER
SEARCH MOJO
FEBRUARY 29, 2012

2. THREE PARTS TO GOOGLE+
FOR YOUR WEBSITE
Direct
Connect
Google+
Badge
+1
Buttons

3. STEP 1: DIRECT CONNECT
• Way to connect all things about you together
– Website
– Google+ profile
• Allows for brand’s Google+ page to be returned in
the Google Autocomplete (aka Google Suggest)

4. THE FORTUNE 100
2%
98%
Fortune 100 that have
Google Direct Connect
Enabled
Have Direct
Connect
Do Not
Have
Google
Direct
Connect
57%
43%
Fortune 100 that have
Google+ Pages
Have
Google+
Page
Don't Have
Google+
Page

5. DIRECT CONNECT:
HOW TO ENABLE IT
• Create a link between Google+ and
your website
1. Add badge/snippet of code to your website
(https://developers.google.com/+/plugins/badge/config)
2. Add your website link to your Google+
business page

6. STEP 2: GOOGLE+ BADGE
• Enables “Direct Connect”
• Helps enable rel=author
• Encourage website
visitors to add your
Google+ page to their
circles
• Configure your badge and get the code at:
https://developers.google.com/+/plugins/badge/config

7. THE FORTUNE 100
3%
97%
Fortune 100 that have Google+ Badges
Have Google+ Badge
Do Not Have a Google+
Badge

9. CHECK YOUR BADGE CODE
• Rich snippet testing tool
http://www.google.com/webmasters/tools/richsnippets

10. ADD URL TO GOOGLE+ PAGE

11. +1 BUTTONS – THE BASICS
• Similar to the “like” button on Facebook
• May be/become an SEO ranking factor
– Already altering search results based on social circles
• Two types:
– +1 for the brand
– +1 for the content
• Now allows sharing of content when content is +1’ed
• Content can be +1’ed from:
– Your website itself
– Inside of Google+
– In search results

13. STEP 3: ADD +1 BUTTONS
• Think about brand +1s v. content +1s
• Think about page placement
• Test title, description to make sure it populates
the way you want
• Configure Google +1 buttons
http://www.google.com/webmasters/+1/button/
• Good resource:
https://developers.google.com/+/plugins/+1button/

15. STEP 3: ADD +1 BUTTONS
• Think about brand +1s v. content +1s
• Think about page placement
• Configure Google +1 buttons
http://www.google.com/webmasters/+1/button/
• Test title, description to make sure it populates
the way you want
• Good resource:
https://developers.google.com/+/plugins/+1button/

16. THE FORTUNE 100
11%
89%
Fortune 100 that have +1 Buttons
Have Google+ Badge
Do Not Have a Google+
Badge

17. CAUTIONARY SIDE NOTE

18. STEP 4: MEASUREMENT!
• Google Analytics
analytics.google.com
• Google Webmaster Tools
www.google.com/webmasters/tools

19. MEASURING +1’S: WEBMASTER TOOLS
• Google Webmaster Tools
– Search Impact
– Activity
– Audience

20. MEASURING +1’S: GOOGLE ANALYTICS
• Google Analytics
– Engagement
– Action
– Pages

21. CONTACT
Janet Driscoll Miller
jmiller@search-mojo.com
800-939-5938 x101
Google+:
+Janet Driscoll Miller
(and +Search Mojo)
Twitter: @janetdmiller
Facebook:
www.facebook.com/
SearchMojo
It’s Leap Day.
Real life is for March.

22. LIST OF IMPORTANT LINKS
• Configure Google+ badge
https://developers.google.com/+/plugins/badge/config
• Rich snippet testing tool
http://www.google.com/webmasters/tools/richsnippets
• Configure Google +1 buttons
http://www.google.com/webmasters/+1/button/
• Helpful tips when implementing +1 button
https://developers.google.com/+/plugins/+1button/
• Google Analytics
analytics.google.com
• Google Webmaster Tools
www.google.com/webmasters/tools