2. • If rel=author is implemented, add authors
to your circles direct from search results.
GOOGLE+
• Public statuses are shown in organic
search results.
3. +1 PRIMER
• Similar to the Facebook
“Like” button
• Appear on:
– Organic results
– Paid results
– Google+ statuses
– Some web pages
• Still gaining traction
8. +1 BUTTONS ON GOOGLE DISPLAY ADS
• Available for ads on
the display
network.
• Can currently “opt
out” of +1s on
display network.
• Set in Campaign
settings.
9. ADWORDS SOCIAL EXTENSIONS
• Just launched by Google
• Low adoption rate thus far
• Uses aggregate of all +1’s for the site
• Several steps to activate:
– Have a Google Business Profile
– Add a custom link
– Add Google badge to website
https://developers.google.com/+/plugins/badge/config
– Activate in AdWords
10. +1 BUTTONS ON CONTENT
• Add code to website pages
• http://www.google.com/webmasters/+1/button/
20. THE FUTURE?
• While Facebook relies on users to TELL it
what they like, Google will determine it
based on social circle and search history.
Social
Circle
Search
History
More
Effective
Personalization
24. +1S: WHAT’S TO COME?
• Google+
• +1s may become:
– Part of the organic algorithm
– Part of quality score
• More ad personalization based on what
Google learns from you and your social
network (powered by Google+)
25. WHAT SHOULD YOU DO NOW?
• Create a Google+ Business Page
• Add the +1 button to your website
• Consider activating/testing social
extensions in Google AdWords
