Market Success with SEO
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With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.
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Market Success with SEO
- 1. @searchinfluence Search Influence’s mission is to help customers successfully market online by developing tools, technologies, and the experts who support them.
- 2. • Born and raised in Texas • McNeese State University Public Relations Graduate (2011) • Live in Louisiana (6 years) • Search Influence Account Manager • Manage over 55 client accounts and 2 Account Associates Rebekah DurelABOUT ME @searchinfluence
- 3. MARKET SUCCESS WITH SEO @searchinfluence Understanding your client’s industry and overall goals to choose the best SEO campaign for optimal success!
- 4. FIRST, YOU MUST UNDERSTAND THE SERP.
- 6. WHY IS SEO IMPORTANT?
- 8. UNDERSTANDING THE INDUSTRY AND CLIENT’S GOALS! @searchinfluence
- 9. 1. What is the industry? 2. Who is the target audience? 3. How competitive is the market? GETTING TO KNOW THE CLIENT @searchinfluence
- 10. UNDERSTANDING THE CLIENT’S INDUSTRY • Well known industry? • Niche industry? • How competitive is the industry? • Medicine • Legal • Real Estate
- 11. @searchinfluence
- 12. UNDERSTANDING THE TARGET AUDIENCE • B2B • B2C • National focus • Local focus • Online shoppers • How would the target audience search for the client?
- 13. UNDERSTANDING THE MARKET COMPETITION • How competitive is the market (physical location) they are competing? • New York vs. New Orleans • How many competitors are located in that market?
- 15. WHAT ARE YOUR ONLINE MARKETING GOALS? • Increase site traffic • Increase local search presence • Increase number of leads • Increase site authority
- 16. LOCAL SEO CAMPAIGNS • Works best for businesses who have a local store front or physical location and local phone number • Goal of local campaigns is to increase client rankings in maps and organic results @searchinfluence
- 17. COMPREHENSIVE CAMPAIGNS • Works well for multiple location businesses • Businesses with a national focus • Businesses who are in a competitive market and industry • E Commerce and lead generation focused businesses @searchinfluence
- 18. SO, HOW DO WE MAKE IT HAPPEN FOR OUR CLIENTS?
- 19. HOW CAN WE MEET THEIR GOALS? • Increase sitetraffic • Increase presence inorganic rankings • Increase local search presence • Establish presence on local directories and platforms • Increase number of leads • Providea user friendly sitewith callto actions and implement form system • Increase siteauthority • Establish siteas anauthoritative source of informationby off-site authority building
- 20. GET IT DONE Apply all the above knowledge to the website. 1. Find the pages on the site that best represent the clients main areas of focus 2. Make those pages better! Depending on the client we will either craft brand new custom content or enhance their existing content 3. Expand their overall online presence, by building connections to their site online @searchinfluence
- 24. CHOOSING THE RIGHT CAMPAIGN = SUCCESS @searchinfluence
- 25. CHOOSING THE RIGHT CAMPAIGN = SUCCESS @searchinfluence
- 28. CHOOSING THE RIGHT CAMPAIGN = SUCCESS @searchinfluence
- 29. CHOOSING THE RIGHT CAMPAIGN = SUCCESS
- 30. LOCAL SEO @searchinfluence About Client • Eco-friendly product company in Michigan and is a supplier of green products. SEO Package • 5 Keyword, 1 Location • Started February 2013 “37% increase in sales over the last year since they started”
- 31. LOCAL SEO @searchinfluence About Client • Home builder in Harrisburg, PA and the surrounding areas SEO Package • 5 Keyword, 1 Location • Started November 2013 “Sold a $350k home within the first 2 months!”
- 32. LOCAL SEO @searchinfluence About Client • Dental care in Hagerstown, MD, and surrounding areas SEO Package • 5 Keyword, 1 Location • Started November 2013 “300% increase in business from online presence since starting November 2013”
Editor's Notes
- ----- Meeting Notes (6/5/14 08:27) ----- Local Rankings: Must be local business with a physical location and local phone number Must have a claimed and verified Google+ Local Page Must have clean listing citation accros the web To rank organically you must have a strong authoritative site. With great on site optimizations. We need to convey who the business is and what they to the search engine crawlers
- http://chitika.com/google-positioning-value ----- Meeting Notes (6/5/14 08:59) ----- The higher you rank the the mor
- Having a basic knowledge of the client’s industry and what they do will help you determine what the right campaign for the client is. To do this you will need to ask yourself 3 basic questions.
- - Increase local search presence and is now ranking for national keywrods that Green Safe Products is also ranking in the top 5 positions for several non-geomodified keywords, even when search geo is not set locally to Michigan... i.e. they are ranking for national keywords!
- from 10 and 13 to position 1 for 2 of their targeted keywords already!