Get Facebook fans the right way! This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.

1. 4 Point Plan for Facebook Domination
Tuesday, March 9th, 2010
Will Scott / @w2scott
@w2scott

2. http://www.flickr.com/photos/seandreilinger/

3. The most important thing in
business is sincerity…
If you can fake that, you’ve got it
made.
Source: Google Webmaster Guidelines
@w2scott

4. Let’s Get Social
The rules:
• Be real
• Give to receive
• Don’t be a jerk
@w2scott

5. Facebook Demographics January 2010
http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/

6. Facebook Internal Statistics
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends more than 55 minutes per day on
Facebook
• Average user becomes a fan of 4 Pages each month
@w2scott

7. The Four Point Plan
• Get your team involved (buy their love if
you have to)
• Reach out to your current fans (by any
means necessary)
• Give them a reason to get involved (it’s
all about them)
• Make some new friends (do a little
online networking)
@w2scott

8. Hold An Internal Competition
• Ask your team to recommend you to
their friends
• Make it worth their while
@w2scott

9. Install The Facebook Fan Box
• If they’re already on your site, they’d
make great Fans

10. Hold An External Competition
• Facebook has rules, ignore at your own
risk
http://www.insidefacebook.com/2010/02/23/6-tips-for-running-
promotions-within-facebooks-guidelines/

11. Find Fans You Don’t Already Know
• Facebook ads are the bomb!
• Advanced demographic and keyword filters
allow tremendous targeting opportunities
• What’s the value of a Fan?
@w2scott

12. Some Sneaky Facebook Opportunities
• Target just your fans (or your
competitors fans)
• Target people coming to an event with
Ads
• Birthday Targeting!
• Ooh golly this one is fun
• 1 to 1 communication with Event
attendees/maybes.
• That’s right – You unwittingly opened that
door
@w2scott

13. Lower CPC than Traditional PPC
Despite having significantly lower CTR when compared to search
engine paid ads, Facebook ads have a higher quality of conversions
with a lower cost.
Cost Per Click not based on:
Quality score
Keywords relevance
CTR
Ad Network Google Yahoo Facebook
CTR 3.73% 1.28% 0.04%
Cost Per Lead $37.03 $29.90 $19.70
Conversions 11 5 10
Total Cost $407.33 $149.50 $197.00
@w2scott

14. Magazine-Like Editorial Ads
Create magazine-like editorial ads for
your targeted demographic.
The reason magazine and newspaper
ads are so successful is they provide
a great value proposition to a targeted
user.
Incorporating graphical elements
gives Facebook ads stark advantage
over search engine advertising.
An (relevant) image will always be
worth a thousand plus words.
@w2scott

15. Thank You!
Will Scott
searchinfluence.com/blog
wscott@searchinfluence.com
twitter.com/w2scott
http://rt4me.com
@w2scott