Weitere ähnliche Inhalte Mehr von Search Influence (20) Essential SEO Analytics #SMX West 20131. Essential SEO Analytics
You’ll See It When You Believe It
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2. The reason we’re all here.
CUSTOMERS
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3. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
4. If I Can’t See It, It Doesn’t Exist
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5. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
6. @w2scott http://www.flickr.com/photos/darrenhester/
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http://www.searchinfluence.com/2010/11/have-you-measured-it/
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
7. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
8. And then we screw it all up.
REPORTING
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Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
9. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
10. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
11. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
12. Show me the money.
LEADS
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13. WEB FORMS
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14. Web Forms – Input
Clear call to action
Hidden fields trap:
Referrer data
URL String for social
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15. Web Forms – Output
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16. The Holy Grail for Local Business
CALLS
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17. Calls - Output
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18. Google just made it a lot easier
GETTING THE CREDIT
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19. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
20. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
21. @w2scott Presented to SMX West
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22. Call tracking and local SEO go together like Peanut Butter and Poo
DANGER
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23. Call Tracking in Local SEO
• Business Owners: Are You Sabotaging
Your Own Local Listings?
• For Local SEO, Lack Of Call Tracking
Solution Spawns Cloaking
• Be Wary Of Call Tracking Numbers In
Local Search
• Google Details Information Sources
for the Business Listing “Cluster”
• Time to Reexamine hCard to Solve
the Call Tracking Issue in Local
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24. Can It Ever Work?
Using Javascript for phone and image
replacement can work.
Microsites aren’t good enough. Robots.txt isn’t
going to keep that number from indexing.
Pushing bad numbers into Local Search
Ecosystem is EVIL. Don’t do it.
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25. @w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
26. Scalable Solutions Powered by Experts
SEARCH INFLUENCE
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27. About Search Influence
• Helping customers successfully market online since 2006
• We work with thousands of clients, directly and as a white-label
provider to major national media companies.
• Scalable Solutions Powered by Experts
• Search Influence:
• 50+ full-time employees
• 70+ contract writers
• 12 AdWords Certified Staff
• Reputation:
• 2011 Inc. 500 honoree
• Recognized leader in search and social for local business
• Over a decade in online media
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Copyright Search Influence, LLC © 2013
28. As Seen In:
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29. SI on The Updates
Google “Farmer” Update: Big
Panda Makes Mountains and
Molehills
Google's Comin', Yo! Penguin
Update Resources You Can Use
SEO is Dead! Long Live SEO!
Be Semantic: How to Install
Microdata
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30. Thank you!
Will Scott
– searchinfluence.com/blog
– wscott@searchinfluence.com
– twitter.com/w2scott
@w2scott Presented to SMX West
Search Influence helps customers successfully market online. Copyright Search Influence, LLC © 2013
Hinweis der Redaktion Who do we work with? Mostly local businesses who want to drive calls, visits and other offline metrics. Though we have great customer relationships they sometimes need to see it to believe it. No matter how much we might tell them, trust us, you’ll get more business. What they think they want is for us to measure it. But really what they mean is this. And we say, Oh, you want charts. I’ve got charts. And they say: