Keynote: Tracy Green - Digital is now a vital part of the DNA of every organisation. The opportunity to improve services, engage with audiences and save money is on offer but there are pitfalls too. Ensuring your digital presence is integrated, coherent and joined up can be a challenge for big organisations which tend to be fragmented, disparate and lacking digital governance. The key to success is focussed on the cultural and organisational changes needed to put digital at the forefront of everything we do . Having been at the heart of this digital transformation in two big public organisations Tracy Green looks at the impact this can have, the challenges for organisations driving the change and the potential benefits that can deliver. Tracy Green is the Head of Online Services in the UK Parliament where she leads on digital strategy at the heart of UK democracy. From Digital Knowledge Day, an event by Search Integration
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Keynote: Tracy Green - Digital Knowledge Day 2013 | Search Integration
1. Integration in a digital world
Don’t work in SILOS!
Tracy Green
1
Head of Online Services UK Parliament
2. Who am I?
My name is: Tracy Green
I am from: London, UK
I work for: UK Parliament
My role is: Head of Online Services
My passion is: eDemocracy
I used to: manage websites for
other large organisations
Tracy Green
2
Head of Online Services UK Parliament
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