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Integration in a digital world

Don’t work in                           SILOS!


Tracy Green
                                            1
Head of Online Services UK Parliament
Who am I?

My name is: Tracy Green

I am from: London, UK

I work for: UK Parliament

My role is: Head of Online Services

My passion is: eDemocracy

I used to: manage websites for
other large organisations
Tracy Green
                                        2
Head of Online Services UK Parliament
So what is a silo and why does
          it matter?




                           3
The blind man and the elephant
                            4
Why is this happening?




                         5
6
Where are the digital silos?



organisational
                 channels

                    content and services



                                                                   7
                      All rights reserved by MarkTracey - photographyireland.net
8
Organisational
                 9
1996...




          10
...2013




          11
12
13
14
15
16
17
It’s all about the people




                            18
Channel proliferation   19
20
21
22
23
24
25
26
27
28
UK Parliament examples




                         29
30
Content is changing
                      31
Video, ugc and content
        curation




                         32
33
34
35
36
European parliament
     examples




                      37
38
39
40
41
How to meet the challenge?




                        42
Focus on your users




                      43
UK government websites
                         44
45
46
47
48
49
Establish clear governance




                             50
Web Team
                                                      Highly inclusive      Priorities are   The detail focus
                                                         approach             not clear.        of the board
                                                      ensuring a wide          Time to       should realign to
                 Web and Intranet
                 Programme Board
                                                      range of views           reflect,       strategy, policy
                                                       are expressed         review and        and decisions
                                                                            consider the
                                                                                work
               Project         Advisory                                       streams.
               Boards         committees

                                                     Objectives broadly                      Frustration that
                                                       understood, but                          committee
                                                                              Common           approach is
                                                     not consistently or
                                                                           agreement that    stifling – I want
                                                      comprehensively
                                                                             the web is       to but need to
                                                         articulated.
                                                                              important      consult before I
                                                        Benefits are
                                                          intangible                               can …
                                       Co-
           Centralised              ordinated
                                                                             Success is a
Internal




                                                                           consensus view.
                                                        Desire for                            Time to codify
                                                      streamlining.            Limited        the role of the
           Replicated                                Considerations            review          Web Team.
                                    Distributed
                                                      for direction,           against          More than
                                                     inclusion, trust        predefined       delivery of the
                                                       and control             criteria        programme
                         External




                                                  formal
                                                                                                            51
New ways of working
                      52
digital champions
                    53
budget
         54
Build your digital capability




                                55
Training inside
                  56
Development outside
                      57
What will be the benefits?




                         58
Thank you for listening   59
Contact me...

  greentr@parliament.uk

  @greentrac

  http://
  www.linkedin.com/pub/
  tracy-green/2/175/753

                              60
Tracy Green

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Keynote: Tracy Green - Digital Knowledge Day 2013 | Search Integration