1. Only the Agile Survive March 24,
Understanding the Business Case for Agile
Alan Bustamante, PMP, CSP 2011
©2011 Seapine Software, Inc. All rights reserved.

2. Agenda
New Normal
Lessons Learned
What is Agile?
Why Agile?
Changes
©2011 Seapine Software, Inc. All rights reserved.

3. Customers
Employees
Shareholders
Market Share
Competition
Profit & Loss
©2011 Seapine Software, Inc. All rights reserved.

4. Business is Changing
©2011 Seapine Software, Inc. All rights reserved.

5. Pace of Innovation is Up
31%
©2011 Seapine Software, Inc. All rights reserved.

6. Employees Have Options
©2011 Seapine Software, Inc. All rights reserved.

7. Agile is Gaining Strength
©2011 Seapine Software, Inc. All rights reserved.

8. Voice of the Customer
©2011 Seapine Software, Inc. All rights reserved.

9. Dave Carroll’s Guitar
Dave’s songs: http://www.davecarrollmusic.com/ubg/
©2011 Seapine Software, Inc. All rights reserved.

10. Agenda
New Normal
Lessons Learned
What is Agile?
Why Agile?
Changes
©2011 Seapine Software, Inc. All rights reserved.

11. Technology is a source Technology supports
of competitive advantage corporate strategy
©2011 Seapine Software, Inc. All rights reserved.

12. The war for technology Information travels faster
talent is heating up than ever before
©2011 Seapine Software, Inc. All rights reserved.

13. Customers want to be Quality must be “job one”
heard for good or bad for organizations
©2011 Seapine Software, Inc. All rights reserved.

14. Your Discussion with IT
eXtreme Programming (XP)
Retrospective
BDD Scrum
Agile
Product Owner
Sprint Review TDD
Iteration Increment
Scrum Master Test First
Pair Program FDD
DSDM Lean
Kanban
©2011 Seapine Software, Inc. All rights reserved.

15. What
does this
mean?
How does it
help with
my worries?
©2011 Seapine Software, Inc. All rights reserved.

16. Agenda
New Normal
Lessons Learned
What is Agile?
Why Agile?
Changes
©2011 Seapine Software, Inc. All rights reserved.

17. A Set of Values
Individuals & Process &
Interactions Tools “…while there is value in
the items on the right,
we value the items on
Working Comprehensive
Software Documentation the left more.”
Customer Contract
Collaboration Negotiation
Agile Manifesto, 2001
Responding
To Change
Following
A Plan
www.agilemanifesto.org
©2011 Seapine Software, Inc. All rights reserved.

18. And Twelve Principles
Agile Manifesto, 2001
www.agilemanifesto.org
©2011 Seapine Software, Inc. All rights reserved.

19. An Umbrella Word
©2011 Seapine Software, Inc. All rights reserved.

20. Myth: Software Only
©2011 Seapine Software, Inc. All rights reserved.

21. Myth: Cowboy Coding Myth: No Documentation
©2011 Seapine Software, Inc. All rights reserved.

22. Myth: Lack Planning Myth: Don’t Scale
©2011 Seapine Software, Inc. All rights reserved.

23. Myth: Reduced Quality Myth: Fad
©2011 Seapine Software, Inc. All rights reserved.

24. Agenda
New Normal
Lessons Learned
What is Agile?
Why Agile?
Changes
©2011 Seapine Software, Inc. All rights reserved.

25. Software Projects
Standish Group Chaos Report, 2004, 2006, 2009
©2011 Seapine Software, Inc. All rights reserved.

26. A Tale of Two Triangles
©2011 Seapine Software, Inc. All rights reserved.

27. Or Three Triangles
Jim Highsmith: http://www.jimhighsmith.com/2010/11/14/beyond-scope-schedule-and-cost-the-agile-triangle/
©2011 Seapine Software, Inc. All rights reserved.

28. Traditional Waterfall
“Show me the
money!!” –
Jerry Maguire
©2011 Seapine Software, Inc. All rights reserved.

29. Traditional Methods
“Requirements” Rigid Change Unhappy
and Big Design Control Customer
©2011 Seapine Software, Inc. All rights reserved.

30. Agile Iterative and Incremental
“Show me the
money!!” –
Jerry Maguire
Happy
Customer
©2011 Seapine Software, Inc. All rights reserved.

31. Iteration Contents
©2011 Seapine Software, Inc. All rights reserved.

32. Self-Organizing Teams
Traditional Teams Agile Teams
Project Manager
Team Lead
Servant Leader
Facilitator
©2011 Seapine Software, Inc. All rights reserved.

33. It’s About Feedback
©2011 Seapine Software, Inc. All rights reserved.

34. It’s About Managing Risk
©2011 Seapine Software, Inc. All rights reserved.

35. Agenda
New Normal
Lessons Learned
What is Agile?
Why Agile?
Changes
©2011 Seapine Software, Inc. All rights reserved.

36. Team Changes
• Customer Centric
• Quality Focused
• Self Directed/Self Organizing
• Emergence of the Servant Leader
©2011 Seapine Software, Inc. All rights reserved.

37. Enterprise Changes
• “The Business” and “IT” become more
collaborative
• Funding projects becomes incremental
• Product portfolio becomes more
optimized
• Feedback loops shorten
©2011 Seapine Software, Inc. All rights reserved.

38. A Parting Thought
$200,000
©2011 Seapine Software, Inc. All rights reserved.

39. Thank you!
• Seapine Agile Services web page
http://www.seapine.com/agileservices
• Agile Expedition
http://www.seapine.com/exploreagile/
• Agile Padawan
http://blogs.seapine.com/padawan/
• Agile on Seapine View Blog
http://blogs.seapine.com/category/agile/
Contact: bustamantea@seapine.com
@alanbustamante
©2011 Seapine Software, Inc. All rights reserved.