I gave a presentation at Web Analytics Wednesday in Burlington, Vermont at 156 Bistro. Great crowd, here's the powerpoint. Because Narragansett was so good to make free beer available, I think they deserve a shout-out here too. Give them a follow - @gansettbeer. Please get in touch if you're curious about any of the details, have questions, or otherwise Analytically, @seanphurley

1. Social Media Analyticsand Vermont Political Campaigns WAW October 12,2010

2. Admin What We are going to talk about #waw #btv #vtgov @epikdave @156bistro @hearforward Who I am Sean Hurley sean@hearforward.com Facebook.com/seanphurley @seanphurley 10/14/2010 2 Full Disclosure – Shumlin for Governor is a client of hearforward

3. hearforward Get Data Index Data Mine Data Present Data Oracle vs. the API Integration Interactive Marketing Applications Best Practices 10/14/2010 3

4. Social Media! 10/14/2010 4

5. By the numbers 10/14/2010 5 *very rough estimate from compete.com

6. Gubernatorial Followers 1,557 twitter users follow at least one of the candidates (collectively, Gubernatorial Followers) 15% follow both candidates 6M twitter users in the second level-network of all Gubernatorial Followers Overlapping 15% are poorly followed 10/14/2010 6 4,230 followers/ user 1,340 followers/ user 4,260 followers/ user

7. Conversation Participants,by Candidate Follow Status 1,589 twitter users with 3,873 in-topic updates, of which 180 are RTs (4.6%) Most participants are not following either candidate 70% of @briandubie’s participating followers are also following @petershumlin Just 37% for @petershumlin 10/14/2010 7 As a % of Participants that are also Gubernatorial Followers, “Participating Followers”

8. Conversation Participant Metrics,by Candidate Follow Status 10/14/2010 8

9. Most Prolific Participants 10/14/2010 9

10. Most FollowedParticipants 10/14/2010 10