Case Study business

San Diego State University MSBA MGT-626 Sean Yeh Instructor: Dr. Larry Rhyne August 24, 2007

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],Help communicate with their customers and their brand preference through internet Traditional Advertising Agency Top Of Mind Ideal brand Brand preference : Event , Official Website Brand Awareness: media, TV , print media, OTC banner

Product and Service: Total Solution on Internet Ads. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction: Profiles Official Website

Introduction: Profiles Promotions on the Internet

Introduction: Profiles E paper/ E card / Virus Marketing

Introduction: Profiles Web log( BLOG ) Marketing

The Market of the industry: Internet usage rate in 2006 ,[object Object],2006 年 12 月 27 日

The Market of the industry: Internet usage rate in 2006 ,[object Object],[object Object],[object Object],[object Object]

The Market of the industry: Who is online? ,[object Object],[object Object],[object Object],[object Object]

The Market of the industry: Our Sales ,[object Object],250 510 680 759 0 100 200 300 400 500 600 700 800 2004 2005 2006 First half of 2007

The Market of the industry: Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Market of the industry: Example: Fragmented Industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Michael Porter’s Five Competitive Forces Analysis 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Industry Competitors Rivalry Among Existing Firms

Michael Porter’s Five Competitive Forces Analysis 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Competitors Rivalry Among Existing Firms Buyers Bargaining Power of Suppliers Bargaining Power of Buyers Suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Michael Porter’s Five Competitive Forces Analysis 3 ,[object Object],[object Object],Industry Competitors Rivalry Among Existing Firms Substitutes Potential Entrants Threat of Substitute Products or Services Threat of New Entrants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Michael Porter’s Five Competitive Forces Analysis 4 Industry Competitors Rivalry Among Existing Firms Buyers Potential Entrants Bargaining Power of Suppliers : Weak Threat of Substitute: Weak Threat of New Entrants: Strong Bargaining Power of Buyers: Strong Substitutes Suppliers

Competitive Strategy 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Strategy 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Strategy 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study business

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