This document provides tips for small businesses to leverage LinkedIn. It outlines the opportunities on LinkedIn such as growing a personal network and extending a company's reach. It then details best practices for an effective personal profile including uploading an image, using a compelling headline, including experience, skills, recommendations, and groups. The document also recommends optimizing the profile, connecting with contacts, setting up a company page, and posting status updates 2-4 times per day to engage with connections on LinkedIn.