BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
FPRA: Cheap, Fast, and Out of Control
1. 1
FPRA October 29, 2009
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
2. 1
Cheap, Fast, and
Out of Control
Social Media, Recruitment, and Reputation Management
FPRA October 29, 2009
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
3. 2
August 15, 1971
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
4. 3
The 7 big trends that are
changing everything
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
5. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
6. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
8. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
9. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
10. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
๏ The end of the desktop
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
11. 3
The 7 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
๏ The end of the desktop
๏ Welcome to the global conversation
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
12. 4
“Mommy, why can’t I pause the TV?”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
13. 5
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
14. 6
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
15. Prospect
Broadcast
Media
Telemarketing
Mobile
Web
Social Media
Email
Direct
Print
Mail
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
16. 8
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
17. 9
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
18. connections
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
20. 12 A (somewhat incomplete) Timeline of Social Media
not to scale
USENET
1979 listserv Napster flickr
1986 1999 2004
pneumatic post
1865
SecondLife
2003
postal service
Persia, 550BC
The Palace
radio ARPANET Wikipedia
1994 twitter
1891 1969 2001
The WELL Facebook 2006
1985 Friendster 2003
2002
@ MySpace YouTube
email
Third Voice 2003 2005
1966 BBS IRC 1999
1978 1988
telephone
del.icio.us
~1890
2003
telegraph
France, 1792 MUD1
Blogger
1978
1999
CompuServe MoveOn
1969 1998 digg
epinions 2004
1999
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
21. 13
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22. 14
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
23. 15
source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24. 16
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
25. 17
source: Annenberg School Digital Futures Report 2007
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
26. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
27. 19
How trends get made
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
28. 20
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
29. 21
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
30. 22
Memes
๏ units of cultural information
๏ cultural evolution or cultural diffusion
ins
wk e
๏ subject to natural selection Da en
ard sh G
R ich elfi
๏ variation Th e S 1976
๏ competition
๏ mutation
๏ it’s not survival of the fittest, it’s survival of fastest (those best able
to spread)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
31. 23
Viral Transmission
Virus
Virus Host Virus
Virus
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
32. 24
TB Transmission
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
33. 25
High School Dating
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
34. 26
Graph of The Internet
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
35. 27
“The Tipping Point”
๏ “Hubs” Malcolm Gladwell
๏ “Superconnectors”
๏ “Influentials”
๏ Viral media based on the theory that a few important people in a
network can accelerate transmission and acceptance of an idea.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
36. 28
One-to-one
Duncan Watts
๏ Memes take hold because culture is ready
๏ Six degrees of separation true, but connectors not important
๏ People influence others around them
๏ Anybody is just as likely to launch a trend as anyone else
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
37. 29
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
38. 29
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
39. 30
Where are they talking about you?
(and what are they saying?)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
40. 31
It’s not just Facebook/Myspace
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
41. 32
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
42. 33
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
43. 34
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
44. 35
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
45. 36
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
46. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
47. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
48. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
49. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
50. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
51. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
52. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
53. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
54. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
55. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
56. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
58. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
59. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
60. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
62. 37
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
63. Critics
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
64. 39
Out of control
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
65. 39
Out of control
๏ You can’t control this. Period. Get over it.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
66. 39
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
67. 39
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
68. 39
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
๏ The good news/bad news: more media = less attention
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69. 39
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
๏ The good news/bad news: more media = less attention
๏ Don’t think “campaign,” think “play” (or, if you have to talk to your
boss, call it “testing” or “experimenting”)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
71. 41
brand
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
72. 41
Company brand Constituents
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
73. 42
fries!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
74. 43
Doing it right
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
75. 44
(but recent research indicates only 15% of
“viral” media passed on)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
76. 45
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
77. 46
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
78. 47
Doing it wrong...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
79. 48
...then again...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
80. 49
There’s nowhere to hide
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
81. 49
There’s nowhere to hide
๏ Memes travel...or not
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82. 49
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
83. 49
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84. 49
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
85. 49
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
๏ Embrace your detractors
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86. 49
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
๏ Embrace your detractors
๏ BE HONEST
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
87. 50
Reputation = Brand
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
88. 51
Dealing With It
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89. 52
“there are inherent limits to our understanding and
predicting the future at all levels of complexity”
Ziauddin Sardar Chaos: A Graphic Guide
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
90. 53
Brand Management
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
91. 53
Brand Management
๏ Plan
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
92. 53
Brand Management
๏ Plan
๏ Monitor
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
93. 53
Brand Management
๏ Plan
๏ Monitor
๏ Evaluate
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
94. 53
Brand Management
๏ Plan
๏ Monitor
๏ Evaluate
๏ Engage
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
95. 53
Brand Management
๏ Plan
๏ Monitor
๏ Evaluate
๏ Engage
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
96. 54
Planning
๏ What’s our policy on engagement?
๏ Who is going to speak?
๏ What’s worthy of response? What’s not?
๏ Is it worth it to assign resources to this?
๏ Who makes the final decision?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
105. 60
Engage?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
106. 61
5 Questions to Ask When Developing
A Social Media Strategy
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
107. 61
5 Questions to Ask When Developing
A Social Media Strategy
1.Why are we doing this?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
108. 61
5 Questions to Ask When Developing
A Social Media Strategy
1.Why are we doing this?
2.How does it fit into our overall marketing
communications strategy?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
109. 61
5 Questions to Ask When Developing
A Social Media Strategy
1.Why are we doing this?
2.How does it fit into our overall marketing
communications strategy?
3.Who is going to maintain it?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
110. 61
5 Questions to Ask When Developing
A Social Media Strategy
1.Why are we doing this?
2.How does it fit into our overall marketing
communications strategy?
3.Who is going to maintain it?
4. How are we going to pay for it?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
111. 61
5 Questions to Ask When Developing
A Social Media Strategy
1.Why are we doing this?
2.How does it fit into our overall marketing
communications strategy?
3.Who is going to maintain it?
4. How are we going to pay for it?
5.What are we going to do less of?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
112. 62
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
113. 62
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
This is the day that the US went off the Gold Standard. It’s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that’s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.
Exercise: pick three types of social media and develop an idea for how you could use that to market a specific product.