mSpoke Overview

Know more to earn more … February 2009 Introduction to mSpoke

Problem: media companies have lost their “hold” on audiences ,[object Object],[object Object],[object Object],[object Object]

Solution: Deep knowledge that yields superior service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solution: Deep knowledge also yields superior media performance ,[object Object],[object Object],[object Object],[object Object]

Enter mSpoke! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

mSpoke: Know More to Earn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can this be applied ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Personalized Email Every article scored based on personal relevance Optionally: Users can provide more feedback You select the sources Abstract they can click on to read the entire story

Sample Related Content Widget Related Content Widget Every article scored based on contextual relevance (or personalized in other cases) Can include links to a set of topic pages You define the set of sources included

mSpoke Overview

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mSpoke Overview