4. Deodorants 16%
Depilatories 12%
Oral Care 11%
Men’s Grooming 11%
Color Cosmetics 9% Men’s Grooming 17%
Sun Care 11%
Deodorants 10%
Depilatories 18% Bath and Shower 8%
Sun Care 16%
Premium Cosmetics 7%
Skin Care 14%
Oral Care excel Toothbrushes 13%
Men’s Grooming 13%
4
5. Asia
Deodorants
Skin Care
Men’s Grooming
America Europe
• Price of men’s products consistent with the price
of Body Shop
• A new merging market, not fully exploited yet
5
6. Combining–function product
They are metrosexual
Function-combining product
becomes more welcomed
They follow big brands
6
7. A kind of material with high porosity
high absorptive capacity
humidity adjusting capacity
Usage:
─ natural and high cleaning power
─ moisture control 7
8. STRENTH OPPORTUNITY
• High cleaning power, moisture • Rising conscious of caring
and oil control ability appearance and nature
• Consistent to the Brand image • Advantage for entering China
with
WEAKNESS THREAT
• Less market share of men • Increasing private label goods
• Conflict between the image of • Global recession
L'Oreal and the Body Shop • Purchasing power decrease
8
11. On what occasions will men care their skin most?
On working occasions, like meeting,
Elegant White- Collar
visiting client…40.71%
Home- Caring While getting along with family
Metrosexual members…30.09%
While dating with females…29.20% White- Collar Valentine
11
13. 42.29% oily face
17.14% rash
13.71% underarm sweat
11.43% plain face
9.14% unsmoothed skin
6.29% hand perspiration
13
14. Practical Users
Product function is the key
Supplement Users
Restore package is highly accepted
Medium purchasing power (73.33% ) 301NT~
Most pay above 300NT each item (26.67% ) 101~300NT
14
17. Antiperspirant specially for hand with Bamboo
Charcoal . Supplement package also available.
• Design:
– Portable, disguise design, suitable
for any occasions
• Effect
– Antiperspirant
– cleaning, smoothing hands without
making feel sticky
17
18. • How to respond
to men’s needs?
Product Concept 18
19. wet
non facial use
expensive dry cheap
• Oil control film only provide elimination of oil, no cleaning effect
• Oil control film with cleaning effect makes skin dry
• It’s inconvenient to wash face outside. Neither convenient to
wash wearing shirts 20
20. • Mainly focus on smell
and germ elimination
• Most without anti-
perspirant function
21
27. Reference
1. Hand sweating can be aggravated by emotional stimuli
2. 2.8% of the general population suffer from hyperhidrosis
3. 33% of U.S. adults think they produce too much hand sweat
4. 80% of people with hand Hyperhidrosis feel at least moderately
limited when meeting new people; 55% of patients living with hand
hyperhidrosis felt unhappy; 38% of patients reported feeling
depressed
SOURCE:
International Hyperhidrosis Society (IHHS) 2008 Sweat Survey
http://www.excessive-sweating.net/hand_sweating.html
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC543948/?tool=pubmed
28
28. Channel Distribution
Tertiary
Secondary
Special
Premium
Initial Activities offer in
Festival cooperate grocery-
Sets with with retailer
Promotion TV news celebrities store
broadcast
Channel Body Shop Non-Grocery Grocery
Store Retailer Retailer
Create
Free trial
Purpose instant
for building Raise sales
supplement
brand fame
chances
29
36. Product Comparison (1)
Product line 碧兒泉 露得清男士系列 資生堂 Kiehl’s Vichy Lab ROHTO
men’s series men’s series OXY
series 男士系
列
price 900 1050 100 99 100 149 120 700 680 490 880 190
product 礦泉 極量 深層 清淨 去油 極 UNO炭 Ultra Ultra 清爽 磨砂 竹炭
去油 深層 微粒 涼微 洗面 淨 洗顏潔 Facial Facial 淨化 潔面 毛孔
光潔 潔面 洗面 粒洗 乳 抗 淨 Clean Clean 潔面 露 清潔
面膠 霜 乳 面乳 痘 ser ser & 膠 洗面
洗 scrub 乳
面
乳
capacity 150m 125m 100g 100g 100g 100 130g 250m 100m 125m 100m 120g
l l g l l l l
37. Product Comparison (2)
Product line KOS'E men’s GATSBY The body SHISEIDO IBL L'OCCITANE Lab Series
series men's series shop tree UNO
tea oil series
price 199 160 270 240 45 280 800
product SOFTYMO 勁酷濕紙巾 茶樹精油清 超涼感臉部 超柔潔膚濕 歐舒丹～薰 控油潔面布
男用超涼感 爽潔顏布 專用濕紙巾 紙巾 衣草節防護
潔膚濕紙巾 紙巾 / 淨化
體香紙巾
quantity 44 42 25 40 30 15 30
Unit price 4.5 3.8 10.8 6 1.5 18.7 26.7
38. Product Comparison (3)
Product line Burt’s bee L'OCCITANE Crabtree & Evelyn
price 280 350 180
product Aloe & Witch Lavender hand gel Antibacterial
Hazel Hand Gel Moisturizing Hand Gel
capacity 55ml 50ml 50ml
