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02/2010 Update,[object Object],Defining Social Networksin SwitzerlandFebruary 23, 2010,[object Object],Sabine Dufaux,[object Object],Strategic Planner,[object Object],twitter.com/sdufaux,[object Object],www.sabinedufaux.com,[object Object]
worldwide trends in socialnetworks does not exist. how does the swisssphereevolve?,[object Object],Here is a collection of raw data for the use of social networks in Switerland. We are now able to compare September 2009, November 2009 and January 2010 figures. Some new valuable social networks have been added.,[object Object],Data: January 2010. All stats are from Google Ad Planner,[object Object]
Facebook,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	 6.2 M	1.1 B,[object Object],Unique visitors (users) 	2.3 M	490 M,[object Object],Reach 	42%	31.5%,[object Object],Page views 	2.3 B	570 B,[object Object],Total visits 	89 M	18 B,[object Object],Avg visits per visitor 	39	37,[object Object],Avg time on site 	20:00	26:40,[object Object],Householdincome,[object Object],0 – 46’200 CHF	15%,[object Object],46’201 – 77’900 CHF	29%,[object Object],77’901 – 93’600 CHF	20%,[object Object],93’601 – 113’900 CHF	12%,[object Object],113’901 – 150’000 CHF	15%,[object Object],150’000<	8%,[object Object],Gender,[object Object],Male	52%,[object Object],Female	48%,[object Object],Education,[object Object],Lessthan HS diploma	40%,[object Object],High School	21%,[object Object],Some college	14%,[object Object],Bachelorsdegree	10%,[object Object],Graduate degree	16%,[object Object],01/2010Nr. 1Reach42%,[object Object],Age,[object Object],0-17	18%,[object Object],18-24	12%,[object Object],25-34	24%,[object Object],35-44	20%,[object Object],45-54	12%,[object Object],55-64	9%,[object Object],65<	3%,[object Object],11/2009Nr. 1Reach38.4%,[object Object],09/2009Nr. 1Reach34.4%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
MySpace,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	 750 K	230 M,[object Object],Unique visitors (users)	 260 K	89 M,[object Object],Reach  	4.7%	5.8%,[object Object],Page views 	13 M	32 B,[object Object],Total visits 	1.7 M	1.6 B,[object Object],Avg visits per visitor	6.7	17,[object Object],Avg time on site	9:10	18:20,[object Object],Householdincome,[object Object],0 – 46’200 CHF	18%,[object Object],46’201 – 77’900 CHF	32%,[object Object],77’901 – 93’600 CHF	18%,[object Object],93’601 – 113’900 CHF	10%,[object Object],113’901 – 150’000 CHF	14%,[object Object],150’000<	6%,[object Object],Gender,[object Object],Male	64%,[object Object],Female	36%,[object Object],Education,[object Object],Less than HS diploma	46%,[object Object],High School	20%,[object Object],Some college	13%,[object Object],Bachelors degree	8%,[object Object],Graduate degree	12%,[object Object],Age,[object Object],0-17	20%,[object Object],18-24	10%,[object Object],25-34	18%,[object Object],35-44	25%,[object Object],45-54	15%,[object Object],55-64	9%,[object Object],65<	2%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Flickr,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	 570 K	120 M,[object Object],Unique visitors (users)	200 K	55 M,[object Object],Reach 	 3.5%	3.6%,[object Object],Page views 	 9 M	2.1 B,[object Object],Total visits 	 1.1 M	230 M,[object Object],Avg visits per visitor 	 5.5	4.2,[object Object],Avg time on site	7:10	7:20,[object Object],Householdincome,[object Object],0 – 46’200 CHF	21%,[object Object],46’201 – 77’900 CHF	30%,[object Object],77’901 – 93’600 CHF	19%,[object Object],93’601 – 113’900 CHF	13%,[object Object],113’901 – 150’000 CHF	12%,[object Object],150’000<	6%,[object Object],Gender,[object Object],Male	68%,[object Object],Female	32%,[object Object],Education,[object Object],Less than HS diploma	40%,[object Object],High School	23%,[object Object],Some college	10%,[object Object],Bachelors degree	9%,[object Object],Graduate degree	17%,[object Object],Age,[object Object],0-17	19%,[object Object],18-24	7%,[object Object],25-34	17%,[object Object],35-44	25%,[object Object],45-54	17%,[object Object],55-64	11%,[object Object],65<	4%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Twitter,[object Object],Householdincome,[object Object],0 – 46’200 CHF	21%,[object Object],46’201 – 77’900 CHF	28%,[object Object],77’901 – 93’600 CHF	16%,[object Object],93’601 – 113’900 CHF	15%,[object Object],113’901 – 150’000 CHF	13%,[object Object],150’000<	7%,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	560 K	160 M,[object Object],Unique visitors (users)	200 K	82 M,[object Object],Reach 	3.6%	5.3%,[object Object],Page views 	9.1 M	4.9 B,[object Object],Total visits 	 1.7 M	720 M,[object Object],Avg visits per visitor 	 8.5	8.8,[object Object],Avg time on site  9:10	13:10,[object Object],Gender,[object Object],Male	72%,[object Object],Female	28%,[object Object],Education,[object Object],Less than HS diploma	37%,[object Object],High School	21%,[object Object],Some college	10%,[object Object],Bachelors degree	12%,[object Object],Graduate degree	21%,[object Object],Age,[object Object],0-17	13%,[object Object],18-24	6%,[object Object],25-34	17%,[object Object],35-44	26%,[object Object],45-54	21%,[object Object],55-64	13%,[object Object],65<	5%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
LinkedIn,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	 460 K	80 M,[object Object],Unique visitors (users)	160 K	42 M,[object Object],Reach 	 2.9%	2.7%,[object Object],Page views 	 7.4 M	1.9 B,[object Object],Total visits 	 1.1M	230 M,[object Object],Avg visits per visitor 	 7	5.6,[object Object],Avg time on site	7:30	8:50,[object Object],Householdincome,[object Object],0 – 46’200 CHF	23%,[object Object],46’201 – 77’900 CHF	19%,[object Object],77’901 – 93’600 CHF	18%,[object Object],93’601 – 113’900 CHF	18%,[object Object],113’901 – 150’000 CHF	13%,[object Object],150’000<	9%,[object Object],Gender,[object Object],Male	68%,[object Object],Female	32%,[object Object],Education,[object Object],Less than HS diploma	23%,[object Object],High School	19%,[object Object],Some college	10%,[object Object],Bachelors degree	12%,[object Object],Graduate degree	37%,[object Object],Age,[object Object],0-17	6%,[object Object],18-24	6%,[object Object],25-34	21%,[object Object],35-44	29%,[object Object],45-54	14%,[object Object],55-64	18%,[object Object],65<	7%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Xing,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	380 K	12 M,[object Object],Unique visitors (users)	140 K	4.6 M,[object Object],Reach 	 2.4%	0.3%,[object Object],Page views 	 14M	400 M,[object Object],Total visits 	 1.6M	51 M,[object Object],Avg visits per visitor 	 11	11,[object Object],Avg time on site 	 10:00	10:40,[object Object],Householdincome,[object Object],0 – 46’200 CHF	13%,[object Object],46’201 – 77’900 CHF	30%,[object Object],77’901 – 93’600 CHF	10%,[object Object],93’601 – 113’900 CHF	14%,[object Object],113’901 – 150’000 CHF	14%,[object Object],150’000<	20%,[object Object],Gender,[object Object],Male	70%,[object Object],Female	30%,[object Object],Education,[object Object],Less than HS diploma	15%,[object Object],High School	25%,[object Object],Some college	8%,[object Object],Bachelors degree	29%,[object Object],Graduate degree	24%,[object Object],Age,[object Object],0-17	4%,[object Object],18-24	3%,[object Object],25-34	25%,[object Object],35-44	30%,[object Object],45-54	18%,[object Object],55-64	14%,[object Object],65<	6%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Digg,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	110 K	31 M,[object Object],Unique visitors (users)	 43 K	18 M,[object Object],Reach 	 0.8%	1.1%,[object Object],Page views 	 520 K	230 M,[object Object],Total visits 	 180 K	66 M,[object Object],Avg visits per visitor 	 4.3	3.8,[object Object],Avg time on site	5:00	5:40,[object Object],Householdincome,[object Object],0 – 46’200 CHF	26%,[object Object],46’201 – 77’900 CHF	32%,[object Object],77’901 – 93’600 CHF	15%,[object Object],93’601 – 113’900 CHF	8%,[object Object],113’901 – 150’000 CHF	14%,[object Object],150’000<	5%,[object Object],Gender,[object Object],Male	81%,[object Object],Female	19%,[object Object],Education,[object Object],Less than HS diploma	47%,[object Object],High School	19%,[object Object],Some college	9%,[object Object],Bachelors degree	8%,[object Object],Graduate degree	17%,[object Object],Age,[object Object],0-17	20%,[object Object],18-24	5%,[object Object],25-34	15%,[object Object],35-44	24%,[object Object],45-54	23%,[object Object],55-64	14%,[object Object],65<	0%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Scribd,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	110 K	38 M,[object Object],Unique visitors (users) 	 39 K	21 M,[object Object],Reach 	 0.7%	1.4%,[object Object],Page views 	 350 K	140 M,[object Object],Total visits 	 140 K	51 M,[object Object],Avg visits per visitor 	  3.6	2.4,[object Object],Avg time on site 	4:40	5:30,[object Object],Householdincome,[object Object],0 – 46’200 CHF	26%,[object Object],46’201 – 77’900 CHF	21%,[object Object],77’901 – 93’600 CHF	20%,[object Object],93’601 – 113’900 CHF	16%,[object Object],113’901 – 150’000 CHF	13%,[object Object],150’000<	4%,[object Object],Gender,[object Object],Male	72%,[object Object],Female	28%,[object Object],Education,[object Object],Less than HS diploma	40%,[object Object],High School	17%,[object Object],Some college	13%,[object Object],Bachelors degree	10%,[object Object],Graduate degree	21%,[object Object],Age,[object Object],0-17	11%,[object Object],18-24	5%,[object Object],25-34	17%,[object Object],35-44	27%,[object Object],45-54	20%,[object Object],55-64	15%,[object Object],65<	4%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
slideshare,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	40 K	15 M,[object Object],Unique visitors (users)	15 K	8.1 M,[object Object],Reach 	 0.3%	0.5%,[object Object],Page views 	 160 K	50 M,[object Object],Total visits 	 53 K	19 M,[object Object],Avg visits per visitor 	 3.5	2.3,[object Object],Avg time on site 	 5:20	5:30,[object Object],Householdincome,[object Object],0 – 46’200 CHF	37%,[object Object],46’201 – 77’900 CHF	22%,[object Object],77’901 – 93’600 CHF	14%,[object Object],93’601 – 113’900 CHF	14%,[object Object],113’901 – 150’000 CHF	13%,[object Object],150’000<	0%,[object Object],Gender,[object Object],Male	76%,[object Object],Female	24%,[object Object],Education,[object Object],Less than HS diploma	28%,[object Object],High School	19%,[object Object],Some college	16%,[object Object],Bachelors degree	10%,[object Object],Graduate degree	28%,[object Object],Age,[object Object],0-17	0%,[object Object],18-24	0%,[object Object],25-34	15%,[object Object],35-44	40%,[object Object],45-54	27%,[object Object],55-64	17%,[object Object],65<	0%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
delicious.us,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	 63 K	8.9 M,[object Object],Unique visitors (users)	 22 K	5.1 M,[object Object],Reach 	 0.4%	0.3%,[object Object],Page views 	 470 K	81 M,[object Object],Total visits 	 130 K	21 M,[object Object],Avg visits per visitor  	 5.9	4.2,[object Object],Avg time on site	5:20	5:30,[object Object],Householdincome,[object Object],0 – 46’200 CHF	25%,[object Object],46’201 – 77’900 CHF	28%,[object Object],77’901 – 93’600 CHF	12%,[object Object],93’601 – 113’900 CHF	19%,[object Object],113’901 – 150’000 CHF	16%,[object Object],150’000<	0%,[object Object],Gender,[object Object],Male	79%,[object Object],Female	21%,[object Object],Education,[object Object],Less than HS diploma	38%,[object Object],High School	18%,[object Object],Some college	13%,[object Object],Bachelors degree	11%,[object Object],Graduate degree	20%,[object Object],Age,[object Object],0-17	12%,[object Object],18-24	0%,[object Object],25-34	20%,[object Object],35-44	26%,[object Object],45-54	26%,[object Object],55-64	16%,[object Object],65<	0%,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
friendfeed,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	 17 K	3.8 M,[object Object],Unique visitors (users)	 5.8 K	2.1 M,[object Object],Reach 	 0.1%	0.1%,[object Object],Page views 	 69 K	37 M,[object Object],Total visits 	 30 K	8.9 M,[object Object],Avg visits per visitor 	 5.2	4.2,[object Object],Avg time on site	2:50	8:10,[object Object],Householdincome,[object Object],0 – 46’200 CHF	,[object Object],46’201 – 77’900 CHF,[object Object],77’901 – 93’600 CHF,[object Object],93’601 – 113’900 CHF,[object Object],113’901 – 150’000 CHF,[object Object],150’000<,[object Object],Gender,[object Object],Male,[object Object],Female,[object Object],Incomplete,[object Object],DATA for CH ,[object Object],Education,[object Object],Less than HS diploma,[object Object],High School,[object Object],Some college	,[object Object],Bachelors degree,[object Object],Graduate degree,[object Object],Age,[object Object],0-17,[object Object],18-24,[object Object],25-34,[object Object],35-44,[object Object],45-54,[object Object],55-64,[object Object],65<,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
YouTube,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	,[object Object],Unique visitors (users),[object Object],Reach,[object Object],Page views,[object Object],Total visits,[object Object],Avgvisits per visitor,[object Object],Avg time on site	,[object Object],Householdincome,[object Object],0 – 46’200 CHF	,[object Object],46’201 – 77’900 CHF	,[object Object],77’901 – 93’600 CHF	,[object Object],93’601 – 113’900 CHF	,[object Object],113’901 – 150’000 CHF	,[object Object],150’000<,[object Object],Gender,[object Object],Male	,[object Object],Female,[object Object],Education,[object Object],Lessthan HS diploma,[object Object],High School,[object Object],Somecollege,[object Object],Bachelorsdegree,[object Object],Graduatedegree,[object Object],NO DATA in AdPlanner!,[object Object],Age,[object Object],0-17	,[object Object],18-24	,[object Object],25-34	,[object Object],35-44	,[object Object],45-54	,[object Object],55-64	,[object Object],65<	,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
foursquare,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies) 	 -	2.6M,[object Object],Unique visitors (users) 	 -	1.2M,[object Object],Reach 	 -	0.1%,[object Object],Page views 	 -	26 M,[object Object],Total visits 	 -	5.6 M,[object Object],Avg visits per visitor 	 -	4.5,[object Object],Avg time on site 	 -	5:40,[object Object],Householdincome,[object Object],0 – 46’200 CHF	,[object Object],46’201 – 77’900 CHF,[object Object],77’901 – 93’600 CHF,[object Object],93’601 – 113’900 CHF,[object Object],113’901 – 150’000 CHF,[object Object],150’000<,[object Object],Gender,[object Object],Male,[object Object],Female,[object Object],Education,[object Object],Less than HS diploma,[object Object],High School,[object Object],Some college	,[object Object],Bachelors degree,[object Object],Graduate degree,[object Object],NO DATA for CH in AdPlanner!,[object Object],Age,[object Object],0-17,[object Object],18-24,[object Object],25-34,[object Object],35-44,[object Object],45-54,[object Object],55-64,[object Object],65<,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
gowalla,[object Object],TrafficStatistics, Switzerland vs. Worldwide,[object Object],Unique visitors (estimated cookies)	-	630 K,[object Object],Unique visitors (users)	-	290 K,[object Object],Reach 	 -	0%,[object Object],Page views 	 -	4.6 M,[object Object],Total visits 	 -	1 M,[object Object],Avg visits per visitor 	-	3.4,[object Object],Avg time on siteTotal visits 	 -	4:40,[object Object],Householdincome,[object Object],0 – 46’200 CHF	,[object Object],46’201 – 77’900 CHF,[object Object],77’901 – 93’600 CHF,[object Object],93’601 – 113’900 CHF,[object Object],113’901 – 150’000 CHF,[object Object],150’000<,[object Object],Gender,[object Object],Male,[object Object],Female,[object Object],Education,[object Object],Less than HS diploma,[object Object],High School,[object Object],Some college	,[object Object],Bachelors degree,[object Object],Graduate degree,[object Object],NO DATA for CH in AdPlanner!,[object Object],Age,[object Object],0-17,[object Object],18-24,[object Object],25-34,[object Object],35-44,[object Object],45-54,[object Object],55-64,[object Object],65<,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Evolution & Key findings 09/2009 – 11/2009 – 01/2010,[object Object],Social media network in Switzerland, compared to USA and Worldwide,[object Object],Unique Visitors (Users) millions per month,[object Object],+,[object Object],-,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Evolution & Key findings 09/2009 – 11/2009 – 01/2010,[object Object],Unique Visitors (Users) millions per month,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
Evolution & Key findings 09/2009 – 11/2009 – 01/2010,[object Object],Reach (%),[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
on the rise +,[object Object],Facebook  Gaining 100’000 users in 2 months time, Facebook is still on the rise, with 2’300’000 unique users in January. Facebook is always worldwide Top 1. With 42% (Nov.: 38.4%) reach, Switzerland is far above worldwide average: 31.5% (Nov.: 31.6%). Average visits per unique user are impressive: 39 (worldwide: 37).,[object Object],Twitter  Plus 20’000 new users in Switzerland, reaching 200’000 unique users. With multilingual support now, it will probably gain more mainstream users. Twitter remains a huge monitoring and sharing tool for market insights and specialists.,[object Object],Linkedin The downturn motivates people to stay tuned and wander for career or new business opportunities. Linkedin makes a step with 10’000 new users to reach 160’000. Average visits per unique user suggest Swiss people are anxious: 7 (worldwide: 5.6). ,[object Object],Xing  Very popular among Swiss German part of Switzerland, Xing gains 30’000 new unique users by pushing the limits to 140’000 users. Since German speaking part is about 65% of the population, you have to consider opening a Xing account if you intend to work in national companies. As we can see people do.,[object Object],delicious  Link sharing, very useful but not well known. Delicious is on the rise with 7’000 new unique users. Goes up to 22’000 unique visitors. ,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
on the loss -,[object Object],MySpaceLosing field again in Switzerland, but slightly gaining worldwide. Minus 30’000 users, down to 260’000. Average visits per unique user is below average: 6.7 in Switzerland, 17 worldwide.,[object Object],FlickrIs photo sharing less appealing? Minus 40’000 unique users, down to 200’000.,[object Object],Digg  The personalized news aggregator loses 8’000 users and falls to 43’000.  ,[object Object],Scribd, slideshareOriginal documents and presentation decks sharing are powerful but on the loss. Scribd: 39’000 (-9’000). SlideShare: 15’000 (-3’000).,[object Object],Friendfeed  This social network aggregator is not so popular among Swiss users. No major change: 5’800 unique visitors in January.,[object Object],Youtube  Data is not available on Google AdPlanner.,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
new,[object Object],Foursquare vs.Gowalla Those 2009 new born geo-localization networks play already a huge role and will be the next big thing in 2010, especially Foursquare. Early adopters are rushing to this game-like network as it let you connect with your friends around shared and beloved places (restaurants, bars, venues, etc.) by checking-in and earning points, badges and mayorships AKA the most frequent user of the place. ,[object Object],Audience is currently low, potential high and interest rising very fast. Unique users have already doubled in the world. Foursquare competitor Gowalla follows the trend as it can. ,[object Object],WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND - Source: January 2010, Google Ad Planner,[object Object]
WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND?,[object Object],Data: January 2010. All stats are from Google Ad Planner,[object Object],Photo credits © sdufaux,[object Object],Sabine Dufaux,[object Object],Strategic Planner,[object Object],twitter.com/sdufaux,[object Object],www.sabinedufaux.com,[object Object]

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