1. The 10,000 hours rule
“In study after study, of composers, basketball
players, fiction writers, ice-skaters, concert
pianists, chess players, master criminals… this
number comes up again and again. Ten thousand
hours is equivalent to roughly three hours a day, or
twenty hours a week, of practice over ten years… No
one has yet found a case in which true world-class
expertise was accomplished in less time. It seems
that it takes the brain this long to assimilate all that it
needs to know to achieve true mastery.”
Malcolm Gladwell
Blink: The Power of Thinking Without Thinking
November 2008
Look for it at www.readitswapit.co.uk

2. Sketching techniques
Draw a product
freehand, observational, tonal, g r e y, s h a d e d , in-situ

6. Social
impact of Parts and assembly
this product
Sketch of product
supplemented with photos
Materials and The future for
manufacturing this product

7. With your £1 product...
...analyse it using the headings given...
...prepare a creative presentation
board...
...or an online presentation...
...be prepared to talk about your choices
and your analysis...
...make your board A3 or A2...
uAt least one good sketch
{
...show off! vSome photographs
Make sure you wSome detailed drawings of parts
include xSupplementary images
ySome text
zEvidence of research

8. Get inspiration from the competition entries at...
www.designboom.com