2. The Poken Green Event Suite
In a nutshell 1/3
Participants Exhibitors Sponsors
CONFERENCE - TRADE SHOW - CORPORATE EVENT - MEETINGS - ASSOCIATIONS – CONVENT
Fully Configurable Fully Brandable Powerful Lead
Mobile Event App Event Community Portal Generation & Networking
Works on ANY GREEN event tools to QR Code
Smartphone simplify marketing, Management
NFC Touch-points
Remotely updatable logistics, and generate
content unbeatable metrics Surveys
Network
Simple Metrics
Gaming
Happy Winning Sponsors
Utility Visitors Organizer Emailing Lining Up Visibility
One Tool
3. The Poken Green Event Suite
In a nutshell 2/3
Wishing for 95% participation in your surveys?
Build a touch-survey on a wall to get viral engagement, and let participants pursue it online.
Who are the people walking away with your brochures?
Offer killer lead generation to exhibitors & sponsors and find out who those people are.
Mobile event apps are used on average by 13% of participants.
Boost those numbers to 80%+ and get your visitors to engage with your mobile content.
Add something new to your sponsorship packages!
Offer a branded experience with community portal, mobile app and USB customization
The AMEX Supplier Trade Show saved over 1 million sheets of paper.
Run a completely paperless event!
With Poken, everybody is equipped, so everyone can participate.
4. The Poken Green Event Suite
In a nutshell 3/3
Poken’s Green Event Suite includes:
• Event mobile app for all smart-phones
• Branded event portal with social media tools
• Registration tools for online and on-site
• Instant business-card scan to collect and qualify leads
• Session tracking
• Access validation
• Web registration
• Survey tools – both offline and real-time editable, online
• Networking through mobile and devices
• Exhibitor Lead Gen App with custom notes and surveys
• Collect documents and people with a touch
• Gaming engine to boost engagement
• Killer Metrics
5. Agenda – How does it work?
1. Collecting with a touch: GREEN YOUR EVENT
2. Branded Event Portal
3. Branded Mobile App
4. Metrics & Administration
5. Costs & Key Selling Points
6. Pokens are natural conversation starters for Attendees & Exhibitors
• The "touch and glow” is a natural ice breaker
• It’s the best conversation starter for exhibitors: The conversation does
not begin by selling product, but rather with “have we connected”?
• Poken brings business together, in a new way that is fun, but
most importantly allows connections to happen at the event and
continue post-event :
• Attendee to Attendee
• Attendees to Exhibitor
• New branding opportunities make it ideal for sponsor package
7. Visitors collect documents by touching tags
Touch&collectusing a poken
The collected objects appear in your
timeline, in chronological order
or a NFC phone
UNLIMITEDamount of digital content held on each tag (“touchpoint”)
How an exhibitor/supplier would use it
• Make content available to visitors at a "touch”, and gather leads. Never miss a visitor - it is priceless.
• The conversation is natural "would you like to collect my content” ?
• Sharing event content for post-event learning
• Real time surveys with viral appeal
• Cost saving: Eliminate paper waste and all operational costs
8. The digital content can be viewed online or on mobile
Booth touchpoint Booth touchpoint content online
Collected info from the
booth now appears online
• Supports both QR and NFC (“touch”)
• Touchpoints can be part of a scavenger
hunt to boost sponsor booth visits
Scan this to view a
rich document on your phone
( richer content than any regular QR code )
10. Agenda for Smart City World Congress displayed on a large wall
Watch the video at: http://bit.ly/ZfXgLL
Visitors collect the presenter slide decks
and speaker biographies
11. Visitors access a branded event portal
• Pre-event registration through a
white-label portal
• In-event tracking of progress:
• meetings
• documents
• achievements (gaming)
• Many content widgets available
• RSS, Twitter, Facebook,
LinkedIn
• Video, iFrame, Map, html, etc.
• Broadcasting content
• Contact widget allows for same day
follow up, saving money and effort
Experience a real portal built for • Export contacts to favorite CRM or
Symantec’s annual convention: email system
Go to http://user.poken.com (note, no “www”) • Save money with files & links widget,
make money by selling ad space
Login: symantecdemo Password: poken
• Meetings tracking for hosted buyers
12. Detailed event portal features
User’s “social business card”, the Dynamic timeline where the user
identity he will be exchanging sees all the people, documents
with others when touching and conference sessions he
pokens at the event. collected in time.
Contacts Attending Event widget Contacts library, allowing the
Allowing him to view who from user to view all his contacts and
his LinkedIn contacts is sync with his Outlook,
registered for the event. An SalesForce or export to Excel.
opportunity to meet in person
people he may not have ever
seen in real life.
Flickr photo library so the
organizers can share photos with
Twitter and RSS feeds all participants, securely.
From the event.
Documents folder containing all Map widget, so the user can see
the documents collected at the where all the people and
event. exhibitors he met are from.
Activity stream so the visitor can Video widget, additional iframe,
keep track of what people he met and other embeddable features
are up to. so the organizer can fill the portal
with useful information (agenda,
map, etc.)
13. AFFLINK: example of use of Poken to track hosted buyers activity
Poken products used
pokenPULSE custom pokenTAG custom
About our client
Afflink is one of the biggest and most successful member-driven
sales & marketing organizations, linking Preferred Suppliers to the
largest group of Distributors found anywhere in the marketplace.
Event photos Web Portal
Solution
•Paperless booth
•Check-in and check-out
•Full mobile lead-generation with survey
•Auto-creating leads from the NFC badges
Results
42% reduction in paper & energy consumption measured by the organizer
61,000 digital business-card exchanges
12,360 meetings scheduled and tracked using digital tags and pokens
Green metric
Afflink can boast being closer to its goal of running sustainable events
Exhibitor reaction
“the best analytics and lead generation reports we’ve ever seen.”
Read more information on
poken.com/cases/afflink
14. Exhibitors, Organizers and Sponsors get detailed analytics
• Analytics accessed through the Exhibitor Portal
• Can be as simple or as detailed as required
• Each touchpoint offers detailed metrics: Split digital
content into multiple touch-points to gather data about
interest
• Exhibitor Metrics:
• Overall visitor statistics
• detailed booth metrics
• Detailed per-touchpoint metrics
• Detailed lead-generation report with notes and
survey results
15. The Poken experience includes a branded mobile event app
• Access by scanning a QR code (no download needed) or by
entering a 5-digit code
• Different operating systems, forgotten password to download an
app from iTunes – our approach is with HTML5, an app that works
on all phones, running within the browser.
• Higher use rate than installed apps
• Event schedule / Agenda
Try scanning this to
• Venue map activate the app on
your phone!
• Exhibitor List
• Speaker list, biographies
• Voting live (exp. April)
• View all the people and documents collected using your poken
17. Advantages – Summarizing
ORGANISER VISITORS
• Go paperless
GO GREEN • Stimulate smart consumption
• Create a positive image impact
• No printing costs
• No bar code scanners
• Optimise logistics • Get a valuable social networking
SHIFT • No waste management tool as a gift
• No other giveaway
BUDGETS
• Branding
• Collect qualified leads
• Increase opportunities • Share portable documents
• No post event paper work
INCREASE • Upload/modify last minute docs
• Get last updates available
EFFICIENCY • Get updates on contacts
• Provide rich multimedia • Ice breaker
• Easy to set up and to use • No more “heavy” shows
ENHANCE • Measurable • Enhance / multiply networking
EXPERIENCE • Customisable • Have fun
18. Who are we?
Satisfied customers.
Scan this to get
access to case
studies:
Sales in 25 countries through 10 official resellers, creating hundreds of satisfied
customers
19. Next Steps
Let’s work together…
1 Use this slide deck and the material in your shared drive to draw interest
from your client
2 Contact us to arrange a webinar or a call with your client. A Poken
account manager will be assigned to your case.
3 We will support you in every way (tailored proposal, quote, client visit) to
help you bring a fantastic interactive experience to your event
Note: Don't hesitate to contact us any time along the way to get clarification
on any aspects of your event which Poken can tailor to your needs
(registration online/on-site, mobile app, portal, networking, lead generation,
marketing content management, etc.)
Scan to
collect this
slide deck
20. Contact us
Adam Morrison, Sales Shane Speirs, Sales
adam@poken.com shane@poken.com
ArianaSpeirs, Sales StéphaneDoutriaux, Founder & CEO
ariana@poken.com stephane@poken.com
Poken USA Poken Europe
3303 East Ferry Ave. Rue du Pont 22
Spokane, WA CH-1003 Lausanne
99202, USA Switzerland
Phone: (855) 299-4395 Phone: +41 21 311 0678
Email: info@poken.com www.poken.com Email: info@poken.com
24. How is Poken used?
Giesecke-Devrient
Poken products used
pokenPULSE custom pokenTAG custom
About our client
G&D is a global market leader and pioneering innovator in
banknote production and processing, security documents,
and identification systems.
Event photos Web Portal
Solution
•Paperless booth
•Check-in and check-out of demos
•Full mobile lead-generation with survey
•Auto-creating leads from the NFC badges
Results
Thousands of glossy brochures & catalogues saved from printing
and shipping, exchanged digitally
10x increase in qualified leads generated as compared to previous
years’ NFC lead gen system
Exhibitor reaction
“the best analytics and lead generation reports we’ve ever seen.”
Read more information on poken.com/cases/gd
25. Poken environment – User experience
TOUCH IT GET IT
SHARE IT
Digitally exchange contact details
with other people, collect digital
Plug your Poken in the USB slot,
create an account on the
Collect your contacts and digital files
on a timeline, download them on
documents offline (PDFs, memberHUB and synchronise your Outlook , Salesforce, or another
presentations, brochures, videos, device to have access to all format. Keep your profile updated with
demos, animations, links). documents and contact details your social networks and share your
collected. experience with others.
PokenMember Hub
26. Value proposition – Have fun
Create an interactive and fun experience for your guests.
Make it even more challenging using game mechanics.
27. How it works – choose your device
pokenSPARK standard
30+ designs: rockstar, panda, alien, geisha, etc. – neatly shipped in packs of 10.
pokenSPARK standard blank
Add custom printing or stickers of your brand. 8 colors available.
pokenSPARK billboard
Customized with square dome sticker.
pokenPULSE standard
Assembled 10-packs, black and white.
pokenPULSEcustomised
With brand-customized printing on the cap.
pokenTAGS
Stores up to 3000 contacts and it can be customized with your brand.
28. How it works – Before the event
Option 1: Bar code solution
registration
Registration in
Event DB
Guests are invited to register on a Synchronisation with Poken DB
website created for the event.
Event
Accreditation
Badge
bar code
at the entrance
Receptionists ask for name, provide the On this operation, an email is sent to
accreditation badge, and with a bar code the guest with used ID, password and
scanner links a Poken to the guest profile. instructions. The Poken is now linked
to his profile and ready to use!
29. How it works – Before the event
Option 2: VIP service solution
registration
Registration in
Event DB
Guests are invited to register on a Synchronisation with Poken DB
website created for the event.
at the entrance
Receptionists ask for name, find a pre-linked If your guest is not registered yet, can
Poken and delivers it in a handsome box. The box be quickly registered by a
brings name of the guest, UserID, Password and receptionist. UserID and Password
basic instructions on how to use it. are sent by email.
30. How it works – Before the event
Option 3: On-Site solution
1. At the booth, participants are quickly registered by a hostess on a PC or an Adroid
Tablet, who links a Poken to their profile and provides a short explanation on how to use it.
2. An email is sent to each participant with an user ID and a temporary Password, which
can be changed on the first access to the Poken Social Network.
31. Organizer and Exhibitor Tools
– Web-based configuration interface
allowing configuration :
• Branding (for sponsors)
• Emailing (branding, content)
• Exhibitor details
– Mobile Event App parametrization:
• Tools to update maps, exhibitors, speakers,
agenda, voting questions, etc.
33. Advantages – GO GREEN
Poken Others
Environment friendly Non-environment friendly
• Go paperless, reduce carbon footprint
• Create a positive image impact
• Stimulate smart consumption
34. Advantages – Simplify
Poken Others
Single solution for all your problems Cluttered and hard to manage
• Eliminate printing costs
• Avoid expensive bar code
scanners at your stand
• Optimise your event logistics
• No more waste management
• No need of other giveaways
35. Advantages – Increase efficiency
Poken Others
Fast, reliable and with great benefits Messy, small lead rate
• Power your branding activities
• Increase opportunities: no time to speak?
Enough time to touch
• Distribute sharable and portable contents
• Collect extremely qualified leads
• No more post event paper work
• Upload or modify documents last minute
• Don’t miss changes in your contacts profiles
36. Value proposition – Touch & Glow
Provide your visitors with a sparkling networking experience.
Deliver digital contents in a selective way, rising interest and creating
awareness.
The touch experience is new, intuitive and fun!
37. In a nutshell
ENHANCED NETWORKING
Attendees can exchange contact details by
simply touching Pokens.
NO MORE
BUSINESS
CARDS
GREEN YOUR EVENT
Attendees can collect digital files
(presentations, brochures, videos etc) by
touching pokenTAGS, generating high
quality leads for the exhibitor
NO MORE
WASTE OF
PAPER
38. Advantages – Enhance Experience
Poken Solution
• Enhance and multiply networking: Poken is an ice breaker!
• Provide a “fun” experience
• Easy to set up, scalable, customisable and measurable
DON’T CARRY BAGS
OF BROCHURES
