1. CREATING YOUR
OWN TOUCH • GO GREEN
CAMPAIGN
• SAVE MONEY
• INCREASE EFFICENCY
• ENHANCE EXPERIENCE

2. AGENDA
WHO WE ARE 3 hours
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
45 min.
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
45 min.
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
30 min
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
1 hr.
Create your own objects
CONCLUSION
Take-aways

3. WHO WE ARE - COMPANY AT A GLANCE
Poken is the leading provider of touch-
based solutions for events and touch-
based marketing campaigns.
• Founded in 2007 – 32 employees, 72 full-time affiliates
• Acknowledged market leader in NFC touch-based solutions
• Experienced senior team

4. WHO WE ARE - SATISFIED CUSTOMERS
Sales in over 50 countries through 22 official resellers, creating hundreds of satisfied customers.

5. CREATING BRAND EXPERIENCE WITH NFC

6. AGENDA
WHO WE ARE
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
Create your own objects
CONCLUSION
Take-aways

7. POKEN ENVIRONMENT – USER EXPERIENCE
TOUCH IT GET IT SHARE IT
Digitally exchange contact Plug your Poken in the USB slot, Collect your contacts and digital
details with other create an account on the files on a timeline, download them
people, collect digital memberHUB and synchronise on Outlook , Salesforce, or another
documents offline your device to have access to format. Keep your profile updated
(PDFs, presentations, brochures, all documents and contact with your social networks and share
videos, demos, animations, links) details collected. your experience with others.
.
Poken Member HUB

8. POKEN ENVIRONMENT – TOUCH IT
Provide your visitors with a sparkling networking experience.
Deliver digital contents in a selective way, rising interest and creating awareness.
The touch experience is new, intuitive and fun!

9. POKEN ENVIRONMENT – GET IT
Create a branded post event experience: the log in and registration web page can
be white labelled. The access to this page can be done by any other website.
Visitors profiles can be created before the event and userID and Password can be
communicated by email. Visitors can also login with their Facebook account.

10. POKEN ENVIRONMENT – SHARE IT
Create a post event attraction on your customised Member Hub.
A large portfolio of tools is available for your visitors: integration with Facebook and
LinkedIn, game mechanics, videos, image gallery, RSS feed, and many others.
Digital content is sharable!

11. VALUE PROPOSITION – BRANDING
Associate your brand with innovation and
cutting edge technology.

12. VALUE PROPOSITION – LEAD GENERATION
Generate high quality leads based on
people’s real interests.

13. HOW IT WORKS – AT THE EVENT
ENHANCEDNETWORKING
Attendees can exchange contact
details by simply touching Pokens.
NO MORE
BUSINESS CARDS
COST SAVING DISTRIBUTION OF INFORMATION
Attendees can collect digital files
offline
(presentations, brochures, videos
etc) from pokenTAGS, which
gathers their
information, generating high
quality leads. NO MORE
WASTE OF PAPER

14. ADVANTAGES – GO GREEN
• Go paperless, reduce carbon footprint
• Create a positive image impact
• Stimulate smart consumption

15. ADVANTAGES – SAVE MONEY
• Eliminate printing costs
• Avoid expensive bar code scanners at your stand
• Optimise your event logistics
• No more waste management
• No need of other giveaways

16. ADVANTAGES – INCREASE EFFICIENCY
• Power your branding activities
• Increase opportunities: no time to speak? Enough time to touch
• Distribute sharable and portable contents
• Collect extremely qualified leads
• No more post event paper work
• Upload or modify documents last minute
• Don’t miss changes in your contacts profiles

17. ADVANTAGES – ENHANCE EXPERIENCE
• Enhance and multiply networking: Poken is an ice breaker!
• Provide a “fun” experience
• Change your brochure with rich multimedia content
• Don’t let your guest hold heavy loads of documents
• Easy to set up, scalable, customisable and measurable

18. AGENDA
WHO WE ARE
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
Create your own objects
CONCLUSION
Take-aways

19. CREATING YOUR PROFILE

20. CREATING YOUR PROFILE

21. LINKING YOUR POKEN
• Link your poken
• Start pokening
• Observe objects and people appear in your
timeline

22. ACCESS WITH MOBILE
• Go to m.poken.com
• Log in with your credentials
• You should see your contacts &
objects collected
• (no timeline on m.poken.com yet!)
• Try collecting with your phone

23. NFC BOOCAMPTM HUB BASICS
• Explore nfcbootcamp.poken.com

24. AGENDA
WHO WE ARE
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
Create your own objects
CONCLUSION
Take-aways

25. OBJECTIVE: PART 1
• In Workshop Part 1 you learn how to create your own campaign, which will host all the objects
you create in Part 2, and deploy on tags.

26. CAMPAIGN ADMINISTRATOR BASICS
• Login to partner.poken.com
• Start creating your demo FIFA World Cup Campaign

27. CAMPAIGN ADMINISTRATOR BASICS

28. CAMPAIGN ADMINISTRATOR BASICS

29. AGENDA
WHO WE ARE
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
Create your own objects
CONCLUSION
Take-aways

30. CREATE THE ONLINE CONTENT AND LINK TO THE TAGS

31. Great Britain Booth Example
Example of a pokenTAG usage in a tourism show
Example Britain Booth 1/3
Tags are placed at different places of
booth such as counter, meeting table,
posters etc., where people can take
away brochures and information,
participate in contests, and more
Visitors poken people
and the Tags and
synchronize their Poken
at home Continuation on next page…

32. The Poken value proposition
Example Britain Booth 2/3
The collected people and object get downloaded to
the “Poken Timeline”, classified neatly in chronological
order
All the brochures and objects
are accessed in the object
library where they are classified
into places, products, exhibitors,
and sessions
Continuation on next page…

33. Example Poken Object
Continuation on next page…

34. The Poken value proposition
Example Britain Booth 3/3 > Name of Object
> Possibility to leave
comments, visble to other
trade show visitors visible in
the comment stream
> Introduction of
Welcome text
Comment field
> Integrate Social Media with
links to Facebook Page,
Twitter channel etc.
> Provide Web Links where
visitors can find more
information in the web
Other contacts will see
the comments you left,
> Show images giving more visibility to
your booth owners
illustrating your object
services and products
> PDF brochures and guides,
order forms, Powerpoint
slides, video presentations,
maps, and any other
document you wish

35. CREATE THE ONLINE CONTENT TO LINK TO THE TAGS
• This is a snapshot of the Partner Tools editor you will use as part of the training

36. AGENDA
WHO WE ARE
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
Create your own objects
CONCLUSION
Take-aways

37. POKEN ASSOCIATE ACCREDITATION
• As part of the training documentation you will find the list of tasks you
need to complete in order to pass this certification.

38. AGENDA
WHO WE ARE
Poken at a glance
Creating Brand Experience with NFC (Prezi)
POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS
User Experience
Branding
Lead Generation
WORKSHOP PART 1: USER BASICS
Creating your profile
Linking your poken
Access with Mobile
NFC Bootcamp Hub Basics
WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS
Create a new campaign
Brand your campaign
Configure widgets
RSS, Video, Twitter, iFrame
WORKSHOP PART 3: CREATING OBJECTS
Create Demo Objects
Link to Tags
Validate and Test
WORKSHOP PART 4: CERTIFICATION EXAM
Create your own hub
Create your own objects
CONCLUSION
Take-aways

39. ADVANTAGES – SUMMARISING
ORGANISER VISITORS
• Go paperless
GO GREEN • Create a positive image impact
• Stimulate smart consumption
• No printing costs
• No bar code scanners
• Optimise logistics • Get a valuable social
SAVE MONEY • No waste management networking tool as a gift
• No other giveaway
• Branding
• Collect qualified leads
INCREASE • Increase opportunities • Share portable documents
No post event paper work
EFFICIENCY •
• Upload/modify last minute docs
• Get last updates available
• Get updates on contacts
• Provide rich multimedia • Ice breaker
ENHANCE • Easy to set up and to use • No more “heavy” shows
EXPERIENCE • Measurable • Enhance / multiply networking
• Customisable • Have fun