DAY ONE – OCT 2nd 2015 at Global Service Design Conference NYC MORNING SESSIONS / / SERVICE INNOVATION more info at: http://bit.ly/1GhCHKI

1. Lee-Sean Huang / ls@foossa.com / @leesean
Designing for
Community
David Colby Reed
FOOSSA @foossa_com / @davidcolbyreed

2. We cultivate community
FOOSSA @foossa_com / @davidcolbyreed

3. “Markets leave their mark.
Sometimes, market values
crowd out nonmarket values
worth caring about.”

4. Market Economy
vs
Market Society
FOOSSA @foossa_com / @davidcolbyreed

5. eNeighbr
“Make money
accepting
packages for
your
neighbors”

6. BroApp
Isn’t this a Pareto optimal outcome?

7. FOOSSA @foossa_com / @davidcolbyreed

8. Consumer Selves
vs
Civic Selves
FOOSSA @foossa_com / @davidcolbyreed

9. We need a new outlook

10. Human-Centered
Design, and Beyond…
FOOSSA @foossa_com / @davidcolbyreed

11. Community-Centered
Design
FOOSSA @foossa_com / @davidcolbyreed

12. How do we turn
profound emotional
experiences into
action?
FOOSSA @foossa_com / @davidcolbyreed

13. RWANDA
1994

16. 16

17. 17

18. 18
UX FOR GOOD MISSION
Leverage the discipline and top
practitioners of user experience
design to help solve pressing,
complex social challenges.

20. 20

22. How do we turn
profound emotional
experiences into
action?
FOOSSA @foossa_com / @davidcolbyreed

23. FOOSSA @foossa_com / @davidcolbyreed
ThankYou:
@dingstwwets

24. We need new tools

25. Inzovu Curve
FOOSSA @foossa_com / @davidcolbyreed

26. The Inzovu Curve maps a
prototypical journey of a
person going through the
transformative experience of a
museum reaching a state of
motivation and action
FOOSSA @foossa_com / @davidcolbyreed

27. 2015

28. 28
How do you want visitors
to tell your story?
WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF

29. 29
“The people of Rwanda died
but the struggle for the spirit
of a dignified and peaceful country
is now promoted, sustained, encouraged.”
SURVIVOR

30. “Beauty from ashes.”
KGM STAFF

31. 31
How can the memorial
experience be improved?
WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF

32. “This is a place of teaching peace.”
KGM STAFF

33. “We need a quiet space for survivors
to reflect and write messages.”
SURVIVOR

34. 34
KGM IS HOME.

35. IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM

36. EMPATHIC
FEELING
COMPASSIONATE
ACTION
BURNOUT
RISK
SHUTDOWN
RISK
FOOSSA @foossa_com / @davidcolbyreed

37. 37
INZOVU = ELEPHANT
FOOSSA @foossa_com / @davidcolbyreed

38. INZOVU CURVE 2.0
ACTIONHOPEPAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTION
FOOSSA @foossa_com / @davidcolbyreed

39. MAPPING THE JOURNEY TO
ACTION
A genocide
memorial is meant
to trigger a
profound personal
reaction.
This is a moment of
suffering and
creates a strong
emotional
connection to what
happened.
While it’s difficult to
generate action in
each and every
person, this
moment is made
possible by the
ones before.
Hope gives
examples to follow
and show how
others acted
positively.
At the beginning
there’s a neutral
state before being
slowly introduced
to the context. If the
beginning is too
brutal, people could
feel disoriented and
unable to establish
an emotional
connection.
This moment
should happen
multiple times
during the
experience itself.
It’s meant as a way
to decompress for
sensible people,
and a space to
think for everyone.
PAIN PAIN ACTION
While genocides
are terrible events,
there are always
heroes that shine
through.
These people are
often highly
relatable because
are normal people
that do positive
acts.
FOOSSA @foossa_com / @davidcolbyreed

40. PAVILION &
REFLECTION GARDEN
Give Survivors a
dedicated place for
remembrance and
reflection. A private space
for fellowship and a place
to share messages of
hope and love.

41. COUNSELING &
SUPPORT SYSTEM
AND INTEGRATED
FACILITIES
The Counseling Support
Program will provide Survivors
with much needed services
and facilities necessary for
continued recovery and
guidance.

42. REST POD
A private space that provides
grief recovery, comfort and
respite for those Survivors
overcome by the emotional
strains of their visit.

43. SCHOOL OF
PEACEBUILDING
How might KGM serve as a
place for training future
multidisciplinary
peacebuilders?

44. EXPERIMENTS
$

45. VIDEO INTRODUCTION

46. WITNESSES

47. NEW DONATION GUIDE
$

48. OPEN ON THE PLANE

49. Dear Friend,
We are all angered by what happened in Rwanda, but we can channel our energy into
action and prevent it from ever happening again.
Be heroic. Help save lives by taking action. Injustice happens around the world. The
Central African Republic has been descending into ethno-religious violence, with thousands
of people fleeing their homes. The UN is warning that the country is at high risk of genocide.
Learn how you can raise awareness about this issue. Volunteer to spread the word in your
community, on campus, or at events.
Be a partner. Pledge your support and helps us fund our life sustaining social programs,
youth and teacher education programs and commemoration work. Our youth programs teach
the new generation about Rwanda’s history and how to move forward in peace and unity.
Be a resident artist. Create work to tell the story of Rwanda through artistic expression.
Visit our website at www.globalumuganda.com/toolkit to learn more.
Together we can build and sustain peace.
Amahoro,
The Aegis Trust team

50. This is just the start…

51. inzovucurve.org
uxforgood.com
foossa.com
@leeseanFOOSSA @foossa_com / @davidcolbyreed
Learn More:

52. THANK YOU
@davidcolbyreed
@foossa_com