Smart imprints

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The Last Mile
Creating impact in underserved
health communities through design

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Hello!
Toby Norman
Chief Executive Officer
Nate Giraitis
Associate Director Strategy
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Over 1.5 billion people worldwide
lack formal identification,
preventing access to essential services.

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However, current fingerprint
scanners are:
• Not accurate enough
• Not mobile enough
• Not affordable enough
Biometrics can
help solve the
identification gap
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A new tech
start-up is born
Founded by a handful of PhD
students in Cambridge
Developed fingerprint scanner
technology that is:
228% more accurate
4x more affordable
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However, ‘tech in a box’ was not the solution.
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A graveyard of
good intentions
Too many initiatives to help the
developing world end up falling
short of their potential.
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Despite the most inspired
(and well funded) intentions...

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…the reality for
people doesn’t go
as expected
Design for non-profit rarely
closes the loop with the end user.
This results in a world of useless
products and unintended
consequences.
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Typical model for profit
COMPANY CUSTOMER
£MONEY
PRODUCT
Reference: everyonedeservesgooddesign.com

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The gap created in non-profit sector
COMPANY
£MONEY
PRODUCT
Reference: everyonedeservesgooddesign.com
DONOR CUSTOMER

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Closing the gap (the last mile)
DONOR COMPANY
£MONEY
PRODUCT
CUSTOMER
Reference: everyonedeservesgooddesign.com

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“How do we design for the last mile?”

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Simprints
Deep technical knowledge of fingerprinting technology Recognition and funding
Deep expertise and empathy for global health

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Smart Design
Enabling those with reduced abilities to administer medicine
Enabling smarter energy usage
Using cars to train better drivers Improving transportation in India
Giving pro athletes an advantage

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A new collaborative partnership

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Bring the user’s story to the table.

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Consider digital and physical touch-points simultaneously

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Universal design
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Analysing task flows for multiple use cases Prototyping physical & digital experience flow
Defining wireframes for digital UIDefining physical feedback
Storyboarding user experience
Product service design process

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How it works
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Simple UI guides
collection
Can be seamlessly
integrated into any existing
workflow and application.
Frontline worker places
a beneficiary’s finger
Rugged, waterproof, mobile
fingerprint scanner built for
the toughest conditions on
the front lines.
System runs matching
algorithm
Offline or online. Rapid
matching that reduces
errors and improves
accuracy, compliance and
quality.
Unique ID links to record
and next steps in care
Fingerprint serves as a
globally unique and secure
ID that cannot be forgotten
or lost.

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The end result
Health Care Worker
& Patient
Mobile AppScanner
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The end result
Health Care Worker
& Patient
Mobile AppScanner
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The end result
Health Care Worker
& Patient
Mobile AppScanner
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The end result
Health Care Worker
& Patient
Mobile AppScanner
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The new Simprints experience

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Global recognition
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Simprints will reach 50,000 people in 2016…
and are aiming for 2.5 million next year
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That’s truly great,
but what’s the next level?

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How can we go beyond?
How might we create a better
service experience?
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How might we enable ongoing
service optimization?
How might we empower
organizations to replicate this?

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Enable Evolution
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Conceive product and service
simultaneously for holistic and
intuitive experience
Create proof of concept prototype
of product and service for testing
Enable iterative options to learn
throughout pilot
Build prototypes, get feedback,
A/B testing, repeat…

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Enable on-going
local presence
“User Champions” established
through our local partners.
Upload and gain iterative feedback
on UX as it develops.
Maintain engagement with
community.
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Work with organizations to write
the right brief to be solved.
Insist on more than involvement
at decisions, but engagement
throughout the process.
Where appropriate, teach the
tasks instead of doing them
yourself.
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Give your process
and tools away

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SECTION HEADING

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Simprints conducting their own research

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Successful field testing in Nepal and Bangladesh

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Community Healthcare WorkerNon-profitLocal User Champion

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What could this mean,
in the big picture?

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Better informed product / service
concepts in the hands of those
who need them.
Design and user experience
prioritized and supported by aid
organizations.
Aid funding is better spent, with
less unnecessary waste.
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No more
graveyards of
good intention

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Products are updated with
on-going support, enabled by
digital communities.
Real local engagement to
create tools for change.
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Living product
services for
everyone

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A model that empowers non-
profits to have even more impact.
Bringing the power of design to
the world’s biggest problems.
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Design-capable
companies for
global change

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Close the loop in the
last mile of design.

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Thank you!
London New York