SDNC13 -Day1- The New Seriousness of Design by Lee Sankey

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The New Seriousness of Design by Lee Sankey - Barclays PLC It’s a wonderful time for design. It is increasingly recognised as part of the literacy of business and is becoming part of the boardroom. However, what are the implications and consequences of this greater role? Design is changing. As it expands and collapses and old adages melt, is design, service design in particular, mindful of new responsibilities and ready to fulfil design’s promise? Or are we too in love with Post-it Notes and workshops?

Design Business

The New Seriousness of Design
Lee Sankey
Design Director
Barclays
!

@leesankey

It’s a wonderful time for design.
More relevant than ever
Why?

The New Seriousness of Design

3 Rising complexity, distributed value

No longer just a branch and a cheque book

3 Rising complexity, distributed value

Nike, more than just shoes

We see…

The New Seriousness of Seriousness of Design
Lee Sankey - The NewDesign

Designers founding
and running
companies

The New Seriousness of Design

Agencies
launching their
own products

The New Seriousness of Design

Design becoming a core business competency

Barclays Design Office

A new era.
Design has an unprecedented
opportunity to fulfil its potential.
People are listening. Business gets it.
What are the implications of design’s
new significance and having seat at the
business table?

The New Seriousness of Design

Simply put, design can…
Make or break a business
!

Create new realities
!

Help address profound global challenges

The New Seriousness of Design

Are designers ready for the responsibility?

Lee Sankey - The New Seriousness of Design

Is Service Design ready?

Lee Sankey - The New Seriousness of Design

Service Design?

The New Seriousness of Design

Brilliant at communicating the ‘how’,
but…
!

What was the problem/opportunity?
What was your idea?
What happened?

The New Seriousness of Design

Is Service Design more in love
with process than outcomes?

The New Seriousness of Design

Do we want to be defined by
the process or defined
outcomes?

The New Seriousness of Design

Design is changing.
Shaped by opposing forces

The New Seriousness of Design

- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

The New Seriousness of Design

- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

Fundamentally creating New Conditions

The New Seriousness of Design

- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

Fundamentally creating New Conditions
Implications for design education, design
agencies, in-house teams and design
community
The New Seriousness of Design

New Conditions & Service Design
When everything is melting, does trying to define
Service Design hinder?
!

Services Design (discipline) can be applied top down
but also used bottom up by other disciplines
(mentality). I.e. Service Design itself becoming
‘distributed’ ?

The New Seriousness of Design

New Conditions
Three Opportunities for Service
Design

The New Seriousness of Design

1
The Devil is no
longer in the
details
The New Seriousness of Design

1
The Devil’s in
disruption and
the differences
The New Seriousness of Design

Will the future of banking be
decided by a UI Design?

Lee Sankey - The New Seriousness of Design

It’s not just getting the design right.
You need to design the right thing.

The New Seriousness of Design

2
What you add, rather than take away

The New Seriousness of Design

Bland, flat and seamlessly forgettable?

The New Seriousness of Design

Watch this video…
http://www.dailymotion.com/video/xxw74b_e3-monty-don-s-french-gardens-the-artistic-garden_lifestyle

between 3:24 and 4:52

The New Seriousness of Design

“Monet wasn’t painting the garden, he
was painting what the garden means.”

The New Seriousness of Design

3
Transcend how the service works, to
what it means

Be in love with outcomes as much as process

The New Seriousness of Design

Thanks!
!
!

Lee Sankey
Design Director, Barclays
!

@leesankey

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Kürzlich hochgeladen

Collection of select works from my time as an undergraduate student at the University of Wisconsin-Milwaukee (School of Architecture & Urban Planning). Designer with a passion for creating innovative and sustainable designs that meet the needs and desires of clients while positively contributing to the built environment. Above, you will see a link (Websites) to my Archifolio, Archinect, and Issuu pages, including several projects showcasing competency in balancing sustainability, functionality, and aesthetics. Furthermore, prior academic experience has allowed me to learn new skills and abilities within architecture, engineering, construction, landscaping, urban planning, design, and tech. Experienced professional with over seven years of skills in various industries, accompanied by roles ranging from transportation to design and verification. With adaptability and versatility in the workplace, I can effectively manage multiple tasks simultaneously. With excellent communication skills and a positive attitude, I thrive in team environments and am always willing to take on new challenges and responsibilities. Received notable licenses and certifications. This includes becoming a member of the American Institute of Architects (AIA) and obtaining certificates in architectural drafting and Microsoft Teams Essential Training (2019), demonstrating my commitment to education and professional development. Also well-educated in AutoCAD, Revit, Rhino 3D, and other design and visualization programs. My involvement in professional organizations and strong academic record indicate a commitment to excellence. Planning to pursue a B.Arch or M.Arch in architecture to become a licensed architect and create innovative, sustainable designs. If you are interested in discussing a potential position or networking and have any questions or comments, please feel free to connect with me. Looking forward to hearing from you and having the opportunity to work together.

B. Smith. (Architectural Portfolio.).pdf

University of Wisconsin-Milwaukee

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SDNC13 -Day1- The New Seriousness of Design by Lee Sankey

2. The New Seriousness of Design Lee Sankey Design Director Barclays ! @leesankey

3. It’s a wonderful time for design. More relevant than ever Why? The New Seriousness of Design

4. 1 Disruption and change

5. 2 Expectations have changed

6. 3 Rising complexity, distributed value No longer just a branch and a cheque book

7. 3 Rising complexity, distributed value Nike, more than just shoes

8. We see… The New Seriousness of Seriousness of Design Lee Sankey - The NewDesign

9. Designers founding and running companies The New Seriousness of Design

10. Agencies launching their own products The New Seriousness of Design

11. Design becoming a part of the boardroom

12. Design becoming a core business competency Barclays Design Office

13. A new era. Design has an unprecedented opportunity to fulfil its potential. People are listening. Business gets it. What are the implications of design’s new significance and having seat at the business table? The New Seriousness of Design

14. Simply put, design can… Make or break a business ! Create new realities ! Help address profound global challenges The New Seriousness of Design

15. The New Seriousness of Design

16. Are designers ready for the responsibility? Lee Sankey - The New Seriousness of Design

17. Is Service Design ready? Lee Sankey - The New Seriousness of Design

18. Service Design? The New Seriousness of Design

19. Service Design? The New Seriousness of Design

20. Service Design? The New Seriousness of Design

21. Brilliant at communicating the ‘how’, but… ! What was the problem/opportunity? What was your idea? What happened? The New Seriousness of Design

22. Is Service Design more in love with process than outcomes? The New Seriousness of Design

23. Do we want to be defined by the process or defined outcomes? The New Seriousness of Design

24. Design is changing. Shaped by opposing forces The New Seriousness of Design

25. The New Seriousness of Design

26. The New Seriousness of Design

27. The New Seriousness of Design

28. The New Seriousness of Design

29. The New Seriousness of Design

30. The New Seriousness of Design

31. The New Seriousness of Design

32. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ The New Seriousness of Design

33. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ Fundamentally creating New Conditions The New Seriousness of Design

34. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ Fundamentally creating New Conditions Implications for design education, design agencies, in-house teams and design community The New Seriousness of Design

35. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ Fundamentally creating New Conditions Implications for Service Design? The New Seriousness of Design

36. New Conditions & Service Design When everything is melting, does trying to define Service Design hinder? ! Services Design (discipline) can be applied top down but also used bottom up by other disciplines (mentality). I.e. Service Design itself becoming ‘distributed’ ? The New Seriousness of Design

37. New Conditions Three Opportunities for Service Design The New Seriousness of Design

38. 1 The Devil is no longer in the details The New Seriousness of Design

39. 1 The Devil’s in disruption and the differences The New Seriousness of Design

40. Will the future of banking be decided by a UI Design? Lee Sankey - The New Seriousness of Design

41. It’s not just getting the design right. You need to design the right thing. The New Seriousness of Design

42. 2 What you add, rather than take away The New Seriousness of Design

43. The New Seriousness of Design

44. The New Seriousness of Design

45. Bland, flat and seamlessly forgettable? The New Seriousness of Design

46. Personality, the differences

47. Watch this video… http://www.dailymotion.com/video/xxw74b_e3-monty-don-s-french-gardens-the-artistic-garden_lifestyle between 3:24 and 4:52 The New Seriousness of Design

48. “Monet wasn’t painting the garden, he was painting what the garden means.” The New Seriousness of Design

49. 3 Transcend how the service works, to what it means

50. Summary New service design mentality for new conditions ! Extend impact to each pillar - strategy, brand, operations, experience ! Be more than glue/integrator/facilitator. Bridge the reality gap (make it real) ! As roles and ‘services’ blur work with all ‘materials’ ! Convince through doing The New Seriousness of Design

51. Be in love with outcomes as much as process The New Seriousness of Design

52. Thanks! ! ! Lee Sankey Design Director, Barclays ! @leesankey

SDNC13 -Day1- The New Seriousness of Design by Lee Sankey

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SDNC13 -Day1- The New Seriousness of Design by Lee Sankey