Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE We are born creative: how can we re-ignite our youthful creativity? Katrine reviews an approach to merging corporate thinking with our forgotten childlike imagination.

2. PROTECTING YOUR IMAGINATION
Inspiring cultures in corporate
environments
@KatrineRau
GE Design & Experience
@KatrineRau // Protecting Your Imagination

3. I’d like to talk about 3 things.
companies
cultures
children
@KatrineRau // Protecting Your Imagination

4. EVALUATION
EXCITEMENT
CURIOSITY
@KatrineRau // Protecting Your Imagination

5. @KatrineRau // Protecting Your Imagination

6. TABLE OF CONTENTS
creativity
CHILDHOOD
@KatrineRau // Protecting Your Imagination
ADULTHOOD

7. @KatrineRau // Protecting Your Imagination

8. What can we learn from
the preschooler’s mind?
@KatrineRau // Protecting Your Imagination

9. Leslie McCollom
captured her
students most
brilliant quotes.
@KatrineRau // Protecting Your Imagination

10. COLLABORATION
“I have a super power. . .
it’s called sharing.”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
What does “sharing”
look like in your
organization?

11. TIME FOR THINKING DIFFERENTLY
“It’s outer space time. . . “
@KatrineRau // Protecting Your Imagination
THE INSIGHT
Do you give your
team time to think
about the future?

12. PROTOTYPING
“Pretend I was nice and I
made pretty things for you.”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
What does your
“making” culture
look like?

13. “STUFF” AND “STORIES”
“In our class, we are learning
how to use poems and knives”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
Can your team tell
stories? Do they have
the tools they need?

14. GROWING YOUR SKILLS
“I’m a kindergartner and
soon I’ll be at a stage where I
can be a man”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
How can we avoid
“creative plateaus”
and become better
as professionals?

15. GOVERNANCE
“Please do not disturb:
we are good polices”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
We never like being
told what to do: what
is a better form of
governance?

16. STAYING EXCITED
“Before school, I always think
I don’t like school. But then I
remember I actually do.”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
How are you
protecting your team
from “boring”?

17. AVOIDING HERO COMPLEX
“No Batmans at school”
@KatrineRau // Protecting Your Imagination
THE INSIGHT
Are you
positioning
designers as
“partners” or
“heroes”?

18. COLLABORATION
MANAGEMENT
PROCESS
INTERNAL BRAND
PROMOTIONS
GOVERNANCE
RETENTION
HIRING
@KatrineRau // Protecting Your Imagination

19. COLLABORATION
MANAGEMENT
Share nice.
Protect Thinking Time.
PROCESS
INTERNAL BRAND
Make imperfectly, then remake.
Show and Tell (not just one).
PROMOTIONS
GOVERNANCE
Grow creativity, not just proficiencies.
Make the “Police” feel “Good.”
RETENTION
HIRING
Protect from boring & bureaucratic.
Hire partners, not rockstars.
@KatrineRau // Protecting Your Imagination

20. THANKS!
“My heart is sending love to
everyone. Even you.”
@KatrineRau // Protecting Your Imagination

21. PROTECT YOUR IMAGINATION
Thanks!
Katrine Rau
GE Design & Experience
@KatrineRau // Protecting Your Imagination