How To Get More Traffic, More Customers and More Money - The Internet Marketing Checklist For Small Business Owners. Over the years I have done in-person sales training for multinational companies; I have held small 10-person workshops; I have done tele-classes, webinars , private coaching and everything in between… and the one thing that keeps coming up is: How Do We Get More Customers? Well it’s pretty simple really. You get more customers through marketing! Marketing brings leads and leads bring customers. What I know for sure is that business owners are all over the map when it comes to their understanding of Internet Marketing and growing their online presence. One of the best, quickest, easiest and cheapest ways to get more leads, and therefore more customers and more money, is by generating traffic to your website. But here’s the thing: Business owners are so busy and have so much to do on a day-to-day basis that taking the time to learn about Internet marketing can be overwhelming. And let’s face it, most business owners are not looking for one more thing to add to their To Do list. As a coach and consultant, I wanted to develop a simple checklist to give to my clients, and here it is. Free. For you! Feel free to share it on facebook, twitter, wherever you like. This guide contains more than 100 ways to market yourself and your business on the Internet. I’ve organized it in a Checklist style so that you can print it out and keep track of what you’ve done and what needs to be done. The nice thing is, you’ve probably already done some of these things and you can start making checkmarks today! I personally find checking things off a list very satisfying. ;) Let's get started!

1. How To Get More Traffic, More
Customers and More Money
The Internet Marketing Checklist For Small Business Owners
By Suzanne Doyle‐Ingram
Hello, my name is Suzanne Doyle‐Ingram and I’m an author, a speaker,
consultant, and I own several online businesses. Plus I am a mother of three
young children ages 5, 8 and 10 so I know what it means to be busy!
Over the years I have done in‐person sales
training for multinational companies; I have held
small 10‐person workshops; I have done tele‐
classes, webinars , private coaching and
everything in between… and the one thing that
keeps coming up is: How Do We Get More Customers?
Well it’s pretty simple really. You get more customers through marketing!
Marketing brings leads and leads bring customers. What I know for sure is
that business owners are all over the map when it comes to their
understanding of Internet Marketing and growing their online presence. One
of the best, quickest, easiest and cheapest ways to get more leads, and
therefore more customers and more money, is by generating traffic to your
website.

2. But here’s the thing: Business owners are so busy and have so much to do on
a day‐to‐day basis that taking the time to learn about Internet marketing can
be overwhelming. And let’s face it, most business owners are not looking for
one more thing to add to their To Do list.
As a coach and consultant, I wanted to develop a simple checklist to give to
my clients, and here it is. Free. For you! Feel free to share it on facebook,
twitter, wherever you like.
This guide contains more than 100 ways to market yourself and your business
on the Internet. I’ve organized it in a Checklist style so that you can print it
out and keep track of what you’ve done and what needs to be done. The nice
thing is, you’ve probably already done some of these things and you can start
making checkmarks today! I personally find checking things off a list very
satisfying. ;)
In some places I have included links to my blog or other websites to help you
get more information. I have also included a very valuable free bonus at the
end of the guide, as well as my email address for any comments or questions
you may have.
Here’s your checklist – let’s get started!

3. Is your website ‘findable’ on search engines?
o I know what my keywords are
o I suggest using Market Samurai for research
o I have used my keywords on every page of my website to attract
visitors
o I use an SEO plug‐in like Yoast (free) or SEO Pressor (paid – but highly
recommended. It’s what I use on all my websites. It’s like having an
SEO teacher watching over your shoulder while you’re writing blog
posts. You can’t go wrong with it.)
o Each image on my website has a keyword associated with it
o I use my keywords in my H1, H2, H3 (headings) tags
o My keywords are in my page title
o My keywords are in my page description – twice (eg. Weight Loss –
How to use Spinach for weight loss)
o I have submitted my website to the top search engines
o I have listed my website on Yahoo (Note: this costs $299. I do it for one
year and then do not renew it the following year)
o I have tested how well my website ranks on the search engines
o I have listed my website on at least 5 industry‐related directories.

4. I use Backlinking to increase traffic
For help with traffic, download my free book Free Traffic Forever
o I know how many sites link to my website (There are lots of free tools
online. One is http://www.backlinkwatch.com)
o I have at least 100 backlinks to my website
o I post comments on forums and I have a link to my website in my
signature
o I offer a free membership/ebook/other offer and get others to link to it
o I have .edu sites linking to my site
o I create videos and upload them to Youtube with a link back to my
website in the description underneath the video
o I write articles and include a link to my website in the Resource
(Author) Box
o I upload them to www.ezinearticles.com, www.scribd.com,
www.slideshare.com
o I write one keyword‐rich blog post every week
o I write an article about my blog post and upload it to article directories,
linking to my blog post
o I tweet about my website on twitter
o I link to my website on facebook

5. I Provide Valuable Content
o I have a free e‐book to share my knowledge about my industry
o My free e‐book can only be obtained in exchange for a name and email
address
o I know who my target market is
o I have testimonials from satisfied customers using their real names
o I have video testimonials
o I have a industry‐related test that my visitors can take
o My Call to Action is obvious
o I have a search bar on my website
o I offer plenty of free, helpful information
o I post at least one new blog post a week
o I understand that my #1 goal is to build my list of customers
I Offer a Valuable Giveaway (so valuable, I could
actually charge for it)
o I have a juicy topic for my free giveaway
o My free giveaway answers the silent questions my prospects have
o I have set up how it automatically gets delivered
o I have sent a copy to 10 friends/customers and asked for a
review/testimonial
o My unsubscribe process is automatic

6. o I ask my subscribers for feedback and comments
o I have set up a series of emails to continue to “drip” after someone
subscribes
Email Marketing
For a free copy of Email Marketing for Newbies, Visit My Website
o I email once a week or at least once every two weeks
o I am not afraid to show my true personality
o I abide by CanSpam rules and regulations
o I do not try to sell something in every email
o I offer valuable free information to my subscribers
o I have an easy unsubscribe process
o I always explain who I am and where I am emailing from
o My subject line does not try to trick anyone
o I do not send out emails that are one large image or pdf
o I know which words to avoid (Hint: free!)
o I treat my subscribers the way I would like to be treated
My website is well designed
o I use AWeber or another autoresponders.
o My website was designed by a professional

7. o I have high quality images
o My Call to Action is obvious and stated several times
o My blog and website are linked on the same domain
o If you need help with blogging, download my free guide,
Blogging Crash Course
o My website is easy to navigate
o My visitors do not have to click several times to find what they want
o There is at least one free product available
o I have products for sale
o I have a professional picture of myself
o I have my contact information listed
Public Relations
o I write a press release once a month
o I distribute this press release to these sites:
o http://www.businesswire.com/
o http://www.betanews.com/
o http://www.programmersheaven.com/
o http://www.prlog.org/
o http://www.betanews.com/
o http://news.thomasnet.com/
o http://www.nanotech‐now.com/
o http://free‐press‐release.com/
o http://www.clickpress.com/releases/index.shtml

8. o http://www.1888pressrelease.com/
o http://www.downloadjunction.com/
o http://www.pressbox.co.uk/
o http://www.sbwire.com
o http://www.sanepr.com/
o http://www.ukprwire.com/
o http://www.webnewswire.com/
o http://lawfuel.com/submit‐news.asp
o http://www.inman.com/node/39598
o http://www.lohas.com/weekly/submitpressrelease.html
o http://www.pr9.net/
o http://www.pressmethod.com/
o http://www.openpr.com
o http://www.filecluster.com
o http://www.pr‐inside.com/
o http://searchwarp.com/
o I have let the media know that I give away something for free on my
website
o I have let the media know that I am available for interviews
o I know my “story” and my “pitch”
o I have written a book and published it on Amazon (Here’s How to do
that)
o I have contributed to someone else’s book
o I’ve contacted radio stations and offered myself as an expert guest
o I have written a pitch letter and sent it to local news media

9. Advertising Your Website
o I have had at least one banner ad created (with a compelling Call to
Action)
o I have my website address on my marketing materials
o I advertise in Ezines (See How To Do That Here)
o I have purchased a customized mailing list of my ideal prospects. (Visit
StrategicLists.com)
o I have been a guest writer for other people’s blogs and newsletters
(Here’s How to do that using the DOE)
o I have run classified ads promoting my product or service
Establishing Yourself as an Expert
o I have a complete profile on LinkedIn and I know how to promote
myself (See LinkedInfluence for help)
o I have a customized Youtube channel with at least 5 videos
o I have an account on www.Selfgrowth.com
o I have an account at www.ezinearticles.com
o I have set up a facebook business page
o I have published a book (You can self publish on Amazon for free using
Create Space)
o I have a radio show (See BlogTalkRadio.com)

10. Building Your List
o I have an autoresponder (Aweber.com is what I recommend)
o I am working towards 5,000 people on my list
o I understand the difference between freebie‐seekers and buyers
o I am adding at least 100 people to my list each week
o I participate in ad swaps (Visit Safe‐Swaps.com for more information)
o I know how to rent a list and promote my free offer
o I treat my list well and regularly communicate with them
Monetization
o I have “How To” Information products for sale
o I offer paid services
o I offer in‐person Workshops
o I offer tele‐classes
o I sell my book(s) on Amazon (You can self publish for free using Create
Space)
o I sell my book(s) on Kindle
o I have a paid membership option
o I have recurring, passive revenue systems in place

11. Final Thoughts
o Whatever is working, do more of it
o Get one thing working well, then move to the next thing
o Hire a Virtual Assistant to help you as soon as you can
o Do what you Love and what brings you Joy and outsource everything
else
o Keep trying new things to see what draws visitors
o Build more websites in different niches and monetize them
o Constantly study what’s happening in Internet Marketing
o Put on a free Q&A webinar or class once a month for your subscribers
o Keep building your list!
o Have Recommended Resources on your website
o Keep testing and tweaking your ranking

12. Resources
Here is a list of programs and services that I personally use and I recommend.
Hostgator for website hosting. They have the best customer service in the
world.
Aweber is the autoresponder I use. You can try it for free.
AudioAcrobat is what I use for recording interviews, podcasts, hosting videos,
and conference calls.
Directory of Ezines I am a member of the DOE. It’s a great place to find ezines
that will run an ad for you, as well as ezines that are looking for guest writers.
If you write an article or blog post and link back to your site, you can get a
ton of traffic.
Safe‐Swaps.com A great place to find people with large lists that will email
your offer out to their list for a small fee.
Linked Influence A good course on how to use Linked In more effectively to
generate business.
Strategic List Services Full disclosure: I am one of the owners of this list
brokerage firm. I know you will be well taken care of if you need a direct
marketing list.
Market Samurai – My #1 tool for keyword research. I have been using this for
years.

13. Free Downloads
Four paid products… all yours for free, from me to you!
Grab over $100 worth of FREE Gifts
>> DOWNLOAD HERE<<
I want to personally thank you for taking the time to read this free guide. I
hope you found it to be helpful.
Please send all feedback, comments and questions to me at
comments@suzannedoyleingram.com or visit my website at
www.SuzanneDoyleIngram.com
Disclaimer: All of the products mentioned in this guide are products that I personally use
and recommend. In some cases, there is a tracking code in my link, so if your interest
results in a purchase, I will be compensated. If you prefer not to click on my link, please
feel free to type the address into your web browser. As long as you get the information
you need, that’s the most important thing.