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IP And Licensing What You Need To Know About Trademarks, Patents And Licensing Agreements

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A general overview of trademarks, patents and common issues in license agreements presented on March 25, 2011 for The Entrepeneurs Initiative in Tucson, Arizona

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Intellectual Property and Licensing: What You Need to Know About Patents, Trademarks and Licensing Agreements Sean Garrison Emily A. Bayton March 25, 2011
PART I ,[object Object]
Types of Intellectual Property ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Secrets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyrights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rights of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART II ,[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object]
Trademarks ,[object Object],[object Object]
Trade Dress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Symbols ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing a Trademark ,[object Object],[object Object]
Trademark Protection Establishing Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection Establishing Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Registration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection Establishing Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection Causes of Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infringements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection Maintaining Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Trademark Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Trademark Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Trademark Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART III ,[object Object],[object Object],[object Object],[object Object]
What Can Be Patented? ,[object Object],[object Object],[object Object],[object Object]
Kinds of Patents ,[object Object],[object Object],[object Object]
What Rights Do Patents Confer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Right to Practice ,[object Object],[object Object],[object Object]
Obtaining Protection: The Genesis ,[object Object],[object Object],[object Object],[object Object]
Obtaining Protection: The Genesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How long does it take to get a patent in the U.S.? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obtaining Patent Protection Abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Cooperation Treaty (PCT) ,[object Object],[object Object],[object Object],[object Object]
PCT Procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE PATENT MINEFIELD
Hypothetical: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Trespass! ,[object Object]
Before putting together bricks and mortar, a business should… ,[object Object],[object Object],[object Object],[object Object],[object Object]
IP Strategy Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patents Are Assets, Like Buildings and Equipment ,[object Object],LAW BUSINESS TECHNOLOGY
Sample Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Questions to Ask ,[object Object],[object Object],[object Object],[object Object]
Sample Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating Current IP Status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What should you look for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Implement an IP Process to Achieve Goals and Improve IP Status
[object Object],[object Object],[object Object],[object Object],Implement an IP Process to Achieve Goals and Improve IP Status
WATCH THE PITFALLS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WATCH THE PITFALLS ,[object Object],[object Object],[object Object],[object Object]
Using Patents: Sword or Shield ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Patents: Sword or Shield ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPLYING WHAT WE’VE LEARNED ,[object Object],[object Object]
CASE STUDY: PARAGON TRADE BRANDS ,[object Object],[object Object],[object Object],[object Object]
CASE STUDY: PARAGON TRADE BRANDS ,[object Object],[object Object],[object Object]
CASE STUDY: PARAGON TRADE BRANDS ,[object Object],[object Object],[object Object]
Paragon Fires Back ,[object Object],[object Object]
Paragon Fires Back ,[object Object],[object Object],[object Object],[object Object]
Paragon’s Death Spiral ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Things You Should Be Doing Right Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
12 Ways to Lose Your Patent Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12 Ways to Lose Your Patent Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Avoid Compromising Rights, Until You File For a Patent: ,[object Object],[object Object],[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object],[object Object]
Q&A
PART IV ,[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing/Franchising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing/Franchising ,[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Agreement Type ,[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Exclusivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Warranties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Indemnification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Royalties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A

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IP And Licensing What You Need To Know About Trademarks, Patents And Licensing Agreements

  • 1. Intellectual Property and Licensing: What You Need to Know About Patents, Trademarks and Licensing Agreements Sean Garrison Emily A. Bayton March 25, 2011
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