A2 Media

1. M E D I A T E C H N O L O G I E S D U R I N G
T H E E V O L U T I O N S T A G E
B Y S I M O N D E N D E R E

2. M E D I A T E C H N O L O G I E S I N T H E E V A L U A T I O N S T A G E :
• Instant feedback could be received from the use of social
networks and video sharing sites. i.e Vimeo and Youtube.
• Youtube a media technology me to upload recorded
interviews from my target audience for reference in the future.
• Media Technology, aloud me to collect and represent my data
visually on graphs and charts.

3. 1. Youtube and Vimeo are video sharing site is new media technology which we
decided to utilise in the evaluation process. Enabling us as individuals to upload the
music video on the internet and receive comments for constructive criticism.
Youtube and Vimeo were effective because:
• A direct connection between me and my target audience of the age bracket 15-19, aloud
me as the creator to see whether I have gratified their needs. If not what could I have
improved on overall audience satisfaction.
• The recorded interviews of my target audience and audience members could be
uploaded to Youtube for future reference and analysis.
In addition:
• The Mac Miller - Diablo A2 Music Video’s URL is sharable link which can be obtained
from Vimeo and Youtube to engage potential audiences on Facebook, Twitter and
Instagram. Thus connecting my music video to wider range of individuals who are
interested not the hip-hop music genre; further increase my audience feedback.
• The commenting abilities available on the video sharing sites , allow the viewers of my
music video to directly give feedback. Instant feedback was vital part for me during the
evaluation process.
• Overall the music video received positive feedback as well as points which can be
improved if the music video was to be remastered on another occasion.

4. K E Y N O T E S A N D N U M B E R S : U S I N G I - L I F E O N I - M A C
A S A M E D I A T E C H N O L O G Y
The utilisation of Mac Products in the evaluation stage for the following
reasons:
1. Audience Feedback from the questionnaires, were collected and the
results were then represented statistically using the programme numbers.
The program numbers on the apple mac is use of media technologies,
representing the data in pie chart and bar graph format.
2. A visual representation of the quantity data from questions were shown
on my blog in user friendly way.
3. The use of Numbers and Keynote examples of media technologies made
the analysis and evaluation of my results much easier , enabling
comparison between different data collected from the same question or
different questions.
4. Integrating this data in to Wordpress, allowed me to link the results from
my investigation back to the key media conventions i.e Synthasesia, Star
Image and Lip Syncing into my work.