2. General Marketing Partnerships: State CACFP Agency Child Care Licensing Resource & Referral Network Child Care Associations Early Childhood Conferences Use your homes! Tiering information identifies low income areas Family daycare home providers often open centers Word of mouth marketing through your newsletter Launch your center program on your website Place the Minute Menu logo on your website Social Media = Free Marketing opportunity
3. Identify prospects Once a year – Analysis Licensed centers minus current participants Ignore any schools or head starts not listed as participating Other eligibility factors Quality rating system For/non profit designation Subsidy participants Licensed capacity-ignore sites under 15, focus on large Year round school changes-causing increase in school aged children being served Organize prospects geographically
5. Map the CACFP Gap Geographic Information Systems (GIS) HealthyCity (www.healthycity.org) Where to find data Local Resource & Referral Agencies California Department of Education Google Maps Targeted CACFP Recruitment Questions? Justin Rausa, California Food Policy Advocates justin@cfpa.net | 510 433-1122 x101
6. Effective recruiting Walk in and talk to owner/Director Bring CACFP brochure and business card Pre-compute minimum reimbursement Have a “mini-prequalification” Simple one page application Send list of children by classrooms with DOB, and Sponsor pre-enters Send the IEF/Enrollment forms to center with detailed instructions Centers who complete and submit them back by deadline these are the centers we want You’re their business consultant, not the food police! You provide a software for recordkeeping No charge for your service, you only make $ when they make $ under value your service make it too easy Waste money on mailers Waste time on phone calls Explain program to non-decision makers Take no for an answer! Do: Don’t:
7. Don’t take no for an answer! http://www.xtranormal.com/watch/11684700
8. Overcome Objections Labor – Time/Cost of paperwork Difficulty – paperwork and compliance Oversight – Monitoring issues Parent income concerns Meal concerns – cooking, menu planning Initial data entry & other data systems (child info, ProCare integration
9. WIIFM – everyone’s favorite station No complicated application process Assistance with completing the necessary application and contract free supply software/and training Sponsor designates child income category Master menus for a guideline Training for teachers, cooks, staff If we see a problem, we help you fix it We assume the liability You don’t pay for this service, its deducted from your reimbursement - so it’s in our best interest to help you We’ll be a resource of information on nutrition, health & safety, licensing, etc. Great quality indicator, helps you market your center
10. Rentention OER review Show them their errors, and the dollars their losing Develop a plan with them to correct the errors Do they need a new process? Roster review Review the list of children marked as “Paid” Do we need a new IEF? Excellent Customer Service
11. Retention cont. Give em the pickle! Its giving the little extra things that make people happy!
12. Q & A Time! Justin Rausa, California Food Policy Advocates justin@cfpa.net | 510 433-1122 x101 Cindy Vian, Minute Menu Systems cindy@minutemenu.com 972-671-5211ext:0204
