2. 4 Methods to Accelerate Your SEO
1. Increase Rankings on Individual Results
2. Earn Rankings in Alternative Results Types
3. Improve Visibility in the Long Tail
4. Better Convert Existing Search Traffic
5. Competitive Analysis Process: Step 2
Establish the Optimization Techniques You Need
1. More Root Domains Linking to the Page
2. Possibly More Subtlety in Anchor Text
3. Possibly Higher Value/Relevance in Links
www.seomoz.org/blog/whiteboard-friday-what-kind-of-links-do-you-need
6. Value vs. Difficulty
Low difficulty + good search
vol. + high conv. rate = WIN
www.seomoz.org/keyword-difficulty
7. Exact Match Domains
Highest correlation
w/ rankings in GG
& Bing
www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
21. 25% of queries searched on Google each month
are entirely unique and have never previously been
searched for in the engine’s 10+ year history.
- Udi Manber, Head of Search, Google
http://searchengineland.com/google-25-of-queries-are-new-adding-
question-engine-11535
23. Required: High Quantities of Unique Content
Blogging daily for 6 years only
produces a few thousand pages.
24. Required: High Quantities of Unique Content
This Q+A site launched 6 months
ago and already has nearly the
same quantity of content
http://answers.onstartups.com
25. Is Blogging a Long Tail Strategy?
http://mashable.com/about/
26. Articles
100% UGC
Editorial + Licensed
Editorial + UGC
+ Machine-Built
100% Editorial
33. 2X Traffic vs. 2X Conversion Rate
2X Visits = 2X Revenue
(but only if they’re the same quality of visitor)
2X Conversion Rate = 2X Revenue
(for any visitor segment)
