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LinkedIn for Small Business,[object Object],Are you LinkedIn?,[object Object]
What is LinkedIn?,[object Object],"LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar," referring to the three major social-networking sites. ~Reid Hoffman CEO of LinkedIn,[object Object],LinkedIn allows professionals to connect with other business professionals, online,[object Object]
Why LinkedIn?,[object Object],Professionals leverage LinkedIn to build networks,[object Object],Trusted as B2B platform,[object Object],Connect with Small Business owners locally and across the globe,[object Object],Share insight, answer questions, become a resource,[object Object],Start building TRUST,[object Object]
LinkedIn is…,[object Object],A gold mine for business contacts,[object Object],The number one professional network,[object Object],Your profile,[object Object],Try googling your name and see what pops up.  You will be surprised!,[object Object],LinkedIn has your audience from CXO’s, Gatekeepers, and management.  50% of executives are on LinkedIn.,[object Object]
LinkedIn stats,[object Object],40+ million users worldwide,[object Object],Average household income $109,000 USD,[object Object],Calgary LinkedIn Users 255,000,[object Object],85,000 new sign ups every day,[object Object]
How to get started,[object Object],www.linkedin.com,[object Object]
First things to do,[object Object],Create your profile,[object Object],Description,[object Object],Work history,[object Object],Education,[object Object],Summary,[object Object],Ensure your profile is as complete as possible,[object Object],Remember you are using this for business and networking,[object Object]
Building a network,[object Object],Type the name of the person you are searching for.  Drop down list will present other options,[object Object],Search for colleagues,[object Object],Search for clients,[object Object],Search for alliances,[object Object],Don’t spam ,[object Object],LinkedIn will put you in the penalty box,[object Object]
Don’t just use the defaults,[object Object],Customize your message, remember if you meet enough people they may have a hard time remembering you.  Mention where you met them, why you want to keep in touch or what/how they maybe able to help you.,[object Object],LinkedIn frowns upon “name collectors”,[object Object]
Find a company,[object Object],Search for companies by name,[object Object],Shows info on:,[object Object],What the firm does,[object Object],Who works there,[object Object],Blogs and other info,[object Object]
Join groups,[object Object],Groups are a great gathering place,[object Object],Revolve around a special interest or common cause,[object Object],Great place to get information on what is happening around you,[object Object],Awesome for crowdsourcing,[object Object],You can search for groups by interest, geography, focus or browse the directory,[object Object]
Groups in Calgary,[object Object],Linking Calgary,[object Object],Calgary Entrepreneur/Small Business,[object Object],Chamber of Commerce 7:15,[object Object]
Why I love groups,[object Object],50 group max as a member,[object Object],10 group max as a manager,[object Object],But that is not it!,[object Object],Be a leader, give something back,[object Object],Start your own group,[object Object],You become the leader,[object Object],You control the content,[object Object]
How to use groups,[object Object],Use groups to answer questions,[object Object],Use groups to offer advice,[object Object],Do add your contact information,[object Object],Name, Company, Website is enough,[object Object],Don’t use groups to sell your services,[object Object],Don’t use groups to “say you want to connect”,[object Object],Don’t use groups to spam,[object Object],Use groups to take steps towards being someone people know, like and trust,[object Object],Groups are the most effective way to build your network,[object Object]
Be a true Go-Giver,[object Object],Recommend others you have done business with,[object Object],Use recommendations to promote the work others have done for you,[object Object],Colleagues who have helped you out,[object Object],Presentations you attended,[object Object],When someone does something awesome,[object Object]
Other important LinkedIn functions,[object Object],Job posting/searching,[object Object],Questions and answers,[object Object],Third party applications,[object Object],Link blogs,[object Object],Google docs,[object Object],Trip it,[object Object],Slideshare,[object Object]
Job hunting,[object Object],Post your open positions - $195 USD,[object Object],Search for careers,[object Object],Keep an eye on others around you,[object Object],Research candidates,[object Object],Search for their LinkedIn profiles,[object Object]
Answers,[object Object],Great tool to find out information,[object Object],Awesome resource to help with Crowdsourcing,[object Object],Get answers when you are stuck,[object Object],Ask 10 questions per month,[object Object],You can offer advice to those in search of help or in need,[object Object],Take that important first step to know, like and trust,[object Object]
How do you get noticed?,[object Object],Own a group,[object Object],Own a content rich blog,[object Object],Post relevant news topics to groups,[object Object],Post and answer questions,[object Object],Conducts seminars and webinars,[object Object],Use a professional headline in your profile,[object Object],Tweak weekly,[object Object]
The million dollar question,[object Object],Should I pay the monthly cost for LinkedIn?,[object Object],Answer,[object Object],it depends,[object Object],Do you have a need for:,[object Object],More InMail,[object Object],More introductions,[object Object],Better search,[object Object],OpenLink,[object Object]
Other take aways,[object Object],Add your LinkedIn profile to your:,[object Object],Blog,[object Object],Website,[object Object],Business card,[object Object],Answer questions and provide feedback to conversations daily,[object Object],Recommend a different person every day,[object Object],Stop using Facebook for your business networking online,[object Object]
Next steps,[object Object],Questions and answers,[object Object],Engage with me for a one hour free consultation on LinkedIn,[object Object],Stuart Crawford,[object Object],Bulletproof InfoTech,[object Object],http://www.bulletproofIT.ca,[object Object],http://ca.linkedin.com/in/stuartcrawford,[object Object]

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Linked In For Small Business

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