1. Free Tips for your Recruiters & Agency
LinkedIn Corporation
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2. 1. It all starts with your profile.
Your personal professional brand:
Add a picture
Write a personal tagline
Write your elevator pitch
Point out your skills
Ask for recommendations
Own your public profile’s URL
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3. 2. Leverage your recruiters’ profiles too
Use the Summary section like an elevator pitch for any
would-be-candidate. Use this section to give potential
candidates an idea of what it’s like to work with your
recruiters and the expertise at your company. Xuan even
actively solicits inquiries about working for LinkedIn and
includes her email address.
And finally, she takes advantage of the applications you
can add to your LinkedIn profile. You’ll see that she’s
incorporated LinkedIn’s corporate blog via our WordPress
app. We’ve seen other recruiters embed presentations,
polls, Twitter feeds, and sponsored events to provide
more color around what it’s like to work at their
companies.
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4. 3. Utilize Groups
Join many
Groups
Participate in a few
1Million +
Run one Mining
Eng & Tech Pro’s
Design
& Oil
Join many. There are more than 1,000,000 groups on LinkedIn. Join recruiting groups to stay up to speed on your job, or join groups that are relevant to your key
talent pools—whether they’re focused on industry, role or function.
Participate in a few. Get involved in a few select groups to brand yourself as an expert. Again, it’s all about building your personal brand as a recruiter. Don’t
just post an open job or plug for your company here or there—when you participate, make sure it counts.
Run one. We’ve seen our customers create groups about their companies, their industries, functional areas or niches in which they’re particularly strong—and
they use these groups for employment branding, pipeline building, and even sourcing.

5. 4. Follow companies
Follow companies in the industries that you work closely with, or companies that you’re trying to build a relationship with, to get the inside track on their hiring
trends. You’ll get updates on those companies’ new hires, new job opportunities, promotions or job changes within the company, and departures from the
company—and you’ll be able to see who’s hiring actively, who’s losing talent, and where their talent is coming from or going to.

6. 5. Update your Company Page
Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your competition
Designate Page Admins – for company
status updates
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7. 6. Share Content - Company & Personal Status Updates
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8. Where do I find content? LinkedIn Today!
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9. Less is Best Practices
More
 Think in thirds – Jobs, Industry, Career Advice
 Keep it brief
 Ask questions
50 characters or less drives 28%
higher engagement  Time your posts
 Post frequently
 Make it relevant

10. 7. Add a Follow Us Company button on your own site
Download at http://developer.linkedin.com

11. 8. Add an apply with LinkedIn button on your own site
Download at http://developer.linkedin.com

12. Build a community: Engage, analyze,
optimize Grow Your Career by Following:
XYZ.CO
Ed Franklin XYZ.CO
xyzCo
Cecile, get the latest on XYZ.CO
xyzCo Jobs, News & more! Grow Your Career by Following:
XYZ.CO
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
Build community:
Acquire Followers Engage Followers:
Post Updates
Establish presence:
Analyze & Optimize Develop branding assets