1. Know Your Stats:
Mining your website analytics
to improve your blog.
Scott Stawarz
Who am I?
twitter: @scottstawarz
web: octavity.com
web: simpleweight.com
2. Today’s Plan
• First Step
• Set-up
• Terms
• Site Searches, Event Tracking, Goal Tracking
• Beyond Google Analytics
4. First Step
For Fun? To make
money?
Stay Motivated?
• Why are YOU fit blogging?
Help Others? Improve Personal Health
and Fitness?
Recognition?
5. First Step
• Define Why?
• Define my Goals.
• Identify ways to measure success.
6. First Step You
Decide!
Define Possible Goals:
• Downloads of PDF’s • Ad Clicks
• # of Comments • Tweets & Likes
• # of Contact Us • RSS / Email Subscribers
• Weight Loss • Engagement | Visitor Loyalty
• Number of Page Views • Incoming Links
• Posts Published / Month • Cost (time & money)
• Affiliate Clicks • Return on Investment
7. Set-up
• Possible Tools to measure our goals.
• Methods for install (code, theme, or plugin)
8. Tools
• Most Common
Google Analytics, Yahoo! Web Analytics
• Stalwarts
Omniture, Webtrends, Coremetrics, Urchin
• Others
GetClicky, Woopra, Piwik, HaveAMint,
LuckyOrange, AWStats, etc...
1photo: http://www.flickr.com/photos/justinbaeder/5317820857/
9. Set-up
• Code. (Works Faster)
• Plugin. (Easier and more functionality)
• Google Analytics for Wordpress
By Joost de Valk
• Google Analyticator
By: Ronald Heft
• In your existing Theme or Service.
27. Terms
• Bounce Rate
• Bounce rate is the % of Single-page visits.
• Exit Page = Landing Page
• Bounce rate is the Single-page visit with
no user interaction on tracked events.
• Exit Rate
% of exit for the page and landing could be
28. Terms
• Engagement • Page Depth
Interest in your site.
Measured often by
• Time on Site
• Returning Visitors
• Surveys
• Click Path Analysis
• Conversions
29. Terms
• Conversion Rate
Does the visitor achieve the website’s goal?
• Google Analytics has Three types
• URL Destination
(Did I land on that page?)
• Time on Site
• # of Pages per visit
30. Terms Demo
• What should I write • How is my Link Building,
about? Social Media, or Ad.
>Traffic Sources - Keywords Campaigns working?
http://www.google.com/insights/ >Traffic Sources - Referring Site
search/ >URL Builder:
Campaigns: Example: Twitter
• What pages can I improve?
>Weighted Sort Bounce Rate • What Time Should I Post?
>Visitors - Map Overlay
• How Engaged our my Use the Geographic Report to
see what part of the world your
Readers?
>Visitors - Visitor Loyalty visitors are from?
>Custom Hourly Report
• Do you have fans?
>New vs. Returning visitors
31. Terms Demo
1. Choose your Site 2. Pick a Time Frame
3. Pick A Report
4. Analyze the Results
44. Site Search Demo
Click Do Track Search
Enter letter S
If you use Adsense
45. Site Search Demo
Look at Terms to Find ideas to Blog
Can people not find things?
46. Event Tracking
• Use for Tracking:
• PDF Downloads
• Outbound links
• Video usage
• Requires some custom code or a plugin.
• Note: Limited to 500 tracked events per session(visit)
50. Goal Tracking
• Used for tracking Conversions
• Once set up, recommend not changing them.
• URL Destination
(Did I land on that page?)
ie: Thank You Page.
• Time on Site
• # of Pages per visit
• Events (new analytics only)
• Think of Primary Goals & Secondary Goals
51. Goal Tracking
Possible Goals:
• Contact Us Form
• E-commerce
• Engagement
• RSS Subscriptions
• Blog Comments
• Event Tracking - New Analytics
56. Goal Tracking Demo
Last Step: Make sure the Page is hidden from Google.
Hover the Page with mouse
Identify Post ID
Identify any of your Theme Pages that use this
function and add exclusions
<?php wp_list_pages('exclude=636' );
// exclude page ID 636, the comment Thank You page
Optionally: Add Exclusions to SEO, robots noindex
70. Homework
• Install an Analytics Tool
even if you don’t plan to use it.
• Decide on Your Goals and How to track.
• Set-up Goals, Event Tracking, & Site-Search
• Look at Trends, Segment, and Tie it back to your own
personal Return on Investment.
71. Credits
• Thanks to Screenflex.com Room Dividers
for letting me use some of their data.
72. Sources
• http://www.kaushik.net/avinash/
• http://cutroni.com/
• Web Analytics 2.0 Book
73. Thank you
• Scott Stawarz
• @scottstawarz
• http://octavity.com/
• http://simpleweight.com/
• Slides at: http://octavity.com/fit-analytics/
Hinweis der Redaktion
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Visitor Loyalty: Number of Visits, Recency - do they keep coming back, Length of Visit, Depth of Visit\n\nNot Monsters of the week. Words / post, etc. \n\nWordpress Plugin: GeneralStats\n
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A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.\n\n