These are the slides from this morning's webinar - "Real Estate Marketing with Statistics - Why Market Data Matters Now More Than Ever." If you have follow up questions about the presentation or our products and services here at Altos Research, please contact us at: 1-888-819-7775 x. 2 for Product Demos info@altosresearch.com www.altosresearch.com Ricky Fernandez ricky@altosresearch.com @AltosSalesDude Scott Sambucci scott@altosresearch.com @scottsambucci

1. Why Market Data Matters Now More Than Ever

2. Who’s with you today? Scott Sambucci @AltosResearch Ricky Fernandez @AltosSalesDude

6. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!

7. Get Local! Trends by Zip (Austin, TX)

10. Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

11. Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!

12. Trends in New Listings New Listings are pricing BELOW the Market’s Median Price Homes exiting the market are even lower

15. Price Trends by “Quartile” Different Price Trends based on Price Quartile

16. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment

17. Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?

19. Strategies for Data on Your Site Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, Fewer options Approach:

24. Answer “How’s the Market?” with Altos Research