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Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

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Scott Salkin
Scott Salkin

This presentation by Scott Salkin, CEO and Founder of IDS Technology Marketing, explores the rapid growth of social media and mobile marketing over the last five years, and it's dramatic impact on the business-to-business (b2b) sales and marketing pipeline. See how social media and mobile has impacted everything from B2B lead generation and nurturing to sales enablement and training. And check-out some amazing stats on the proven impact social media and mobile can have on your bottom-line revenue.

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A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A full-service sales and marketing firm dedicated to helping technology companies grow - www.idstm.com.
GUESS THE YEAR!
5 Years Later…
Sold for $1 billion 30M Users ($33/user) $0 Revenue
Here’s an ugly slide with way too many bullets… •  Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG) •  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG) •  70% of mobile searches result in action w/in one hour (Microsoft TAG) •  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research) •  91% of mobile internet access is for social media or search (Microsoft TAG)
It’s only just begun.
The next challenge is avoiding this.
Blogging Speaking Posting Tweeting Mobile Advocating Partnering Closing
QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com

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Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing

  • 1.
  • 2. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A full-service sales and marketing firm dedicated to helping technology companies grow - www.idstm.com.
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  • 11. Sold for $1 billion 30M Users ($33/user) $0 Revenue
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  • 27. Here’s an ugly slide with way too many bullets… •  Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG) •  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG) •  70% of mobile searches result in action w/in one hour (Microsoft TAG) •  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research) •  91% of mobile internet access is for social media or search (Microsoft TAG)
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  • 32. The next challenge is avoiding this.
  • 33. Blogging Speaking Posting Tweeting Mobile Advocating Partnering Closing
  • 34.
  • 35. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com