The document discusses the Lean Startup approach, which aims to efficiently search for a successful business model by building something, measuring how people respond to it, and learning from that feedback to iterate the product or idea. The Lean Startup means combining lean principles of eliminating waste with a startup mindset. It emphasizes getting customer feedback early through a "build-measure-learn" loop, minimizing work-in-progress, conducting quick experiments, and having fun. The document provides 10 tips for applying the Lean Startup approach, such as asking "why?" five times to understand root causes and building the "simplest thing that could possibly work."

1. The Lean Startup:
Building Something
People Want
Scott Porad
CTO, Cheezburger
cheezburger.com
scottporad.com

3. What does Lean Startup
mean to you?

4. Lean Startup: What’s it mean?
• Lean = no waste, no fat-all meat, efficient
• Startup = searching for a successful business
Lean
+ Startup
= efficiently searching
for a successful business

5. By LEARNING what works
• Agile is about building functioning software
• Starting up Lean is about learning if users like
your software

6. 10 Ways to “How”
1. Build-Measure-Learn-Loop
2. “Get out of the building”
3. #FAIL Fast
4. Five Why’s
5. “Simplest thing that could possibly work”
6. It’s not always software
7. Backwards: Learn-Measure-Build-Loop
8. Minimize WIP
9. Project Summaries
10. Have Fun

7. Build-Measure-Learn-Loop

8. “Get out of the building”

9. #FAIL Fast
• It’s not about succeeding or failing: it’s about
learning.
• This isn’t school—it isn’t about “passing” or
“failing”.
• Failing is learning too. In fact, that’s how
humans learn—trial and error.
• Failure teaches you the boundaries

10. Ask “Why?” five times:
Why? Why? Why? Why? Why?

11. “Simplest thing that
could possibly work”

12. It’s not
always
software

13. Backwards: Learn-Measure-Build-Loop

14. Minimize WIP
“Multitasking is just screwing many
things up simultaneously.”

15. Project Summary
• Problem
• Hypothesis
• Proposed Solution
• Definition of Done
• Measure of Success
• Test Format
• Dependencies

16. @scottporad: "Lean Startup in a
tweet: make a change to product
or message, measure impact,
build on the result, or iterate."

17. Have Fun!

18. KTHXBAI!
Scott Porad
Cheezburger
cheezburger.com
scottporad.com