Notes from my MobX 2012 talk

1. Beyond Mobile, Beyond Web
MobX 17 November 2012
@scottjensOn
jenson.org

3. ???

4. Default Thinking

5. We look at the present
through a rearview mirror;
we march backwards into the future
Marshall McLuhan

6. What keeps us from seeing the future?
1. Past models
2. Disruption

8. Perspective is worth 80 IQ points
- Alan Kay

11. Perspective Shift #1
Apps are heavy

13. Value > Pain

14. Value > Pain

15. Triumph of the Mundane
Value > Pain

16. mobile apps must die

17. Perspective Shift #2
zombies

18. Smart devices are obvious
but what is their impact?
“Zombie Apocalypse of smart devices”

19. They all require ‘apps’

21. We’ve seen this before....
Indexing vs Ranking

22. Just-in-time
interaction

23. Insanity is doing exactly the same thing....
and expecting a different result.
Einstein

24. Paradigm
Shift

25. Paradigm Normal
Change Science
Model Kuhn Cycle
Revolution Model
Drift
Model Crisis

26. What is our model crisis?
Software Buy Install Reuse
Experience Discover Use Forget

27. Perspective Shift #3
It’s web + native
ubiquity zero pain

28. Discovery Service
Next
‘Google’

29. Toyota Prius
68
Maria Jenson
Musée du Louvre
T-Mobile Clear
Bang & Olufson
Notifications Justine
Crêpes
Notifications from David
New SMS
Notifications
New SMS from David
New SMS from David
3G
2:12 PM

30. 3G
2:12 PM
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Crêpes Justine
Notifications
New SMS from David

31. This really isn’t that complicated
1. Smart devices need web pages
2. Smart displays need a ‘discovery service’

32. Question: But web apps suck...
Micro Functionality

33. Question: A smart toaster, really?

34. Question: Use my phone, really?
Liberated
Interactivity

35. Question: No company will do this, no money...
4. Organize Mix open/closed
3. Offer RESTful
2. Interact HTML
1. Discover Wireless broadcast

37. Question: No company will do this, no money...
4. Organize Mix open/closed
3. Offer RESTful
2. Interact HTML
1. Discover Wireless broadcast

38. 3G
2:12 PM
JIT ecosystem

40. What is our perspective shift?
1. Apps are heavy
They prevent Just-in-time interaction
2. Our next “Model shift”
From Software to Experience
3. We need an open discovery service
Native plus Web
4.We are the next Apple
Everything we need lying at our feet.

42. scott@jenson.org
@scottjenson
jenson.org