Mobile apps must die
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Talk I gave on 11 September 2011 at BDConf
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Mobile apps must die
- 1. Why Mobile Apps must die Scott Jenson BDConf 12 Sept 2011 @scottjenson
- 7. Hello
- 9. mobile apps die? ...really? Beyond Mobile blog
- 10. “The history of mobile phones has been a long slow process of copying on the desktop and then sheepishly realizing that it just doesn’t quite work right.”
- 11. “The history of mobile phones has been a long slow process of copying on the desktop and then sheepishly realizing that it just doesn’t quite work right.” Me
- 15. Apps =
- 16. Native vs Web
- 18. Native vs Webtreadmill Native > Web
- 19. Native vs Webtreadmill Native > Web porting pain
- 20. Native vs Webtreadmill Native > Web porting pain
- 21. This creates four ‘visionaries’
- 22. This creates four ‘visionaries’ Fanboi (single platform)
- 23. This creates four ‘visionaries’ Uber Capitalist (brute force)
- 24. This creates four ‘visionaries’ Web Pragmatist (just copes)
- 25. This creates four ‘visionaries’ Web Enthusiast (change agent)
- 31. Native
- 32. Native Web
- 33. Native Web
- 34. Native Web How can we move forward?
- 39. Apps require too much user action
- 42. Problem 1: App Management
- 43. Problem 1: App Management
- 44. Problem 1: App Management Store Product Web site
- 45. Problem 1: App Management Store Product Web site
- 46. Problem 1: App Management Store Product Web site
- 48. gps
- 49. gps
- 50. gps Problem 2: “Zombie Apocalypse of smart devices”
- 59. Haven’t we seen this before?
- 60. Haven’t we seen this before?
- 61. Haven’t we seen this before?
- 62. Haven’t we seen this before? Indexing vs Ranking
- 63. So what do I want?
- 64. So what do I want?
- 65. So what do I want? Move the conversation
- 66. So what do I want? Move the conversation Open source innovation in mobile
- 67. So what do I want? Move the conversation Open source innovation in mobile Discuss some possible solutions...
- 68. Suggestion 1: Break the ‘browser ghetto’
- 69. Suggestion 1: Break the ‘browser ghetto’
- 70. Suggestion 1: Break the ‘browser ghetto’ Window parity Background processing Fingerprinting
- 71. Suggestion 1: Break the ‘browser ghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe
- 72. Suggestion 1: Break the ‘browser ghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe What are WE going to do?
- 74. The patient always stops bleeding
- 75. The patient always stops bleeding Companies always stop using proprietary tech
- 78. The Anti-Phone
- 79. Suggestion 2: Discovery service
- 80. Suggestion 2: Discovery service “Opportunistic Cluster”
- 81. Suggestion 2: Discovery service That one “Opportunistic Cluster”
- 85. Toyota Prius 68 Maria Jenson Musée du Louvre T-Mobile Clear Bang & Olufson Notifications Justine Crêpes Notifications from David New SMS Notifications New SMS from David New SMS from David 3G 2:12 PM
- 86. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes Justine Notifications Notifications New SMS from David New SMS from David 3G 2:12 PM T-Mobile Clear Notifications New SMS from David
- 87. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes Justine Notifications Notifications New SMS from David New SMS from David 3G 2:12 PM
- 88. 68 Musée du Louvre Crêpes Justine Notifications New SMS from David 3G 2:12 PM T-Mobile Clear Nearby Toyota Prius Maria Jenson Bang & Olufson Notifications New SMS from David
- 89. 68 Musée du Louvre Crêpes Justine Notifications New SMS from David 3G 2:12 PM
- 90. 3G 2:12 PM T-Mobile Clear Nearby Palais Royal 68 Musée du Louvre Crêpes Justine Notifications New SMS from David
- 91. 3G 2:12 PM
- 92. Why Mobile Apps must die
- 93. Why Mobile Apps must die 1. Apps prevent Just-in-time interaction 2. Smart devices will overwhelm apps 3. The browser ghetto must go away 4. A discovery service is the next ‘Google’
Editor's Notes
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- But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
- But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
- But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
- But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- How can mobile web do something that apps can’t touch\n
- So to start, let’s look at the core problems of native apps, purely from a user value/experience point of view\n
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- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- Just-in-time\n
- It’s effectively a search/ranking problem\n
- It’s effectively a search/ranking problem\n
- It’s effectively a search/ranking problem\n
- It’s effectively a search/ranking problem\n
- It’s effectively a search/ranking problem\n
- It’s effectively a search/ranking problem\n
- We are stuck in a musty old metaphore carried over from 1980’s desktops\n
- We are stuck in a musty old metaphore carried over from 1980’s desktops\n
- We are stuck in a musty old metaphore carried over from 1980’s desktops\n
- We are stuck in a musty old metaphore carried over from 1980’s desktops\n
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- But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
- But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
- Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
- Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
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