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LIBRARY MARKETING  FOR DECISION-MAKERS Tallinn 4 May 2011 Paula Kauppila
CONTENT ,[object Object],[object Object],[object Object]
FUNDAMENTAL PROPOSITIONS  ,[object Object],[object Object],[object Object],[object Object]
TARGET GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET GROUP (2) ,[object Object],[object Object],[object Object]
TARGET GROUP (3) ,[object Object],[object Object],[object Object]
TARGET GROUP (4) ,[object Object],[object Object],[object Object]
TARGET GROUP (5) ,[object Object],[object Object],[object Object]
TARGET GROUP (6) ,[object Object],[object Object],[object Object]
TARGET GROUP (7) ,[object Object],[object Object]
MY FRAMEWORK /  CITY OF PORI   ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY? (2) ,[object Object],[object Object],[object Object],[object Object]
WHAT? ,[object Object],[object Object],[object Object],[object Object]
WHAT? (2) ,[object Object],[object Object],[object Object]
WHAT? (3) ,[object Object],[object Object],[object Object],[object Object]
WHAT? (4) ,[object Object],[object Object],[object Object],[object Object]
CHALLENGE ,[object Object],[object Object],[object Object]
WHO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO? (2) ,[object Object],[object Object],[object Object]
HOW?  OBJECTIVE AND PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW?  OBJECTIVE AND PLAN (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW?  OBJECTIVE AND PLAN (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW?  OBJECTIVE AND PLAN (4) ,[object Object],[object Object],[object Object]
HOW?  OBJECTIVE AND PLAN (5) ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW?  OBJECTIVE AND PLAN (6) ,[object Object],[object Object],[object Object],[object Object]
HOW? CONTENT AND JUSTIFICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? CONTENT AND JUSTIFICATIONS (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? CONTENT AND JUSTIFICATIONS (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? INDIVIDUAL IDENTITY  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? INDIVIDUAL IDENTITY (2)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW? INDIVIDUAL IDENTITY (3)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Library Marketing for Decision Makers

  • 1. LIBRARY MARKETING FOR DECISION-MAKERS Tallinn 4 May 2011 Paula Kauppila
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