We take a look at the secrets and successes of the worlds top brands in mobile

1. brands
succeeding
in mobile
engagement
S C O T T E B A L E S . C O M

2. In today’s mobile and information driven
world, traditional marketing and advertising
strategies are proving to be passé.
As the audience starts to migrate to mobile devices that are
constantly connected to the Internet, marketing teams are following
suit and are developing mobile engagement strategies that will
connect them to their target audiences.

3. However mobile engagement
is a tricky field to traverse,
while marketing professionals are exploring the new
mobile world, the audience’s rapidly changing
needs and desires are making things, especially
those fuelled by old-school strategies, quite difficult.

4. Mobile engagement can benefit
a brand greatly if done well
Here are some of the brands that seem to be
spot-on in their engagement of mobile users.

6. Coca-Cola was, and still is, one of
the biggest brands in the world
its proven through decades of successful audience engagement. In the digital age,
Coca-Cola has embraced content marketing in a sagely worded mission: “All
advertisers need a lot more content so that they can keep the engagement with
consumers fresh and relevant, in a world of the 24/7 connectivity.

7. If a brand is going to be successful around the world,
you have to have fat and fertile values at the core.”
The Coca-Cola team has created numerous digital and mobile campaigns that allow their
audiences to stay connected with the brand while having fun. Case in point: The “AAAAH” series
of websites, which allows users to play “branded” games on their spare time, both on their mobile
devices and desktop computers.

9. The Virgin Group proves to be a force to be
reckoned with in various industries, including the
mobile.
Virgin Mobile—wireless communication services offered in the United States, the United Kingdom,
Australia, Canada, France, South Africa, Mexico, Poland, Colombia, India, and Chile is a classic case study
in mobile engagement through its Virgin Mobile Live app.

10. Virgin Mobile Live is basically a “social” newsroom
that regularly publishes relevant content and news items read by millions of users worldwide. Adapting to
its audience’s browsing habits, Virgin Mobile Live not only shares its content through the app, but also in
several popular communities such as Buzzfeed, Twitter, and Facebook gaining cult like engagement. Virgin
Mobile Live emphasizes the brand’s thrust to not only widen their reach across mobile platforms, but also to
add depth to the level of their audience’s engagement.

12. Marriott Hotels, world-famous for amongst
holiday-makers and business travellers
The Renaissance Hotels arm of the company is a brand engaging business travellers flying in and
from different corners of the globe, who want to explore more of their destinations

13. To engage their audience, Renaissance Hotels launched not one, but two platforms:
!
the Navigators (offering information to the users on exploring the vibrant cities their hotels are situated in)
and the RLife LIVE (allowing the users to discover the cultural and gastronomical offerings of the hotels
they are stay at).
!
Both platforms proved to be a hit among their guests, who are constantly connected to the Internet, as
evidenced by the rapidly growing Facebook community endorsed and operated by the Renaissance
Hotels marketing team.

14. Learn how to create mobile experiences that WOW! your audience
Grab the FREE Mobile Engagement Tips Ebook
scottebales.com

15. Grab Scott’s latest book
MOBILE READY
CONNECTING WITH THE UNTETHERED CONSUMER
BIT.LY/MOBILEREADYBOOK