CMA - 2014 Connect with Country Deck - Partnerships

1. CONNECT WITH COUNTRY

2. THE COUNTRY IS IN LOVE WITH COUNTRY
 42% of American adults are Country Music fans.
 42% of Country radio listeners reside in the top 25 DMAs.
 In 90% of all DMA markets, a country formatted station is ranked in the top 5 of the
market.
 43% of adults who identify themselves as brand loyal are Country fans, which is more
than any other genre.
COUNTRY MUSIC CONSUMERS BY STATE
Numbers published by CMA as of 2014. Source: GfK MRI
National Average Share
Above National Average Share
Less than National Average Share
Average level - 42%
Minimum level for any one state - 26%

3. MILLIONS OF PROSPECTS – MULTIPLE CHANNELS
CMA FACEBOOK ………………………………
CMA TWITTER …………………………………
CMA MOBILE ……………………………………...
CMA E-NEWS ……………………………………..
CMA AWARDS …………………………………….
CMA MUSIC FESTIVAL TV SPECIAL ……..
CMA COUNTRY CHRISTMAS TV SPECIAL
CMA WEBSITE ……………………………………..
CMA INSTAGRAM………………………………..
1,501,692 likes
359,058 followers
73,492 subscribers
163,455 subscribers
16,600,000+ television viewers
8,300,000 avg. television viewers
7,300,000 television viewers
3.5 MM visitors annually
20,100 followers
Updated 12/2013

4. 2013 CMA MUSIC FESTIVAL
PARTNER RECAP

5. DOWNTOWN NASHVILLE
The seven destinations, including the new Transitions Performance Park and AT&T U-verse Fan Fair X, provided nonstop
entertainment across downtown Nashville!

6. AT&T U-Verse FAN FAIR X
A record-breaking 65,000 visitors attended Fan Fair X, located in Nashville’s new Music City Center. The venue nearly tripled the size
of the former space, creating room for new exhibits, additional stages, and attractions.

7. CMA MUSIC FESTIVAL 2014
There are already signs that we will be rewriting the attendance records next year. By the end of this year’s Festival, more than half of
the tickets available for CMA Music Festival 2014 had been sold – that’s 79 percent above sales in 2012.
“This is something that we will always remember and hope that we get to do again! I want to thank y'all
and Wrangler again for this experience....I loved every tiring whirlwind moment!” – Wrangler Trip Winner
“Nashville was so much fun, so much exciting entertainment everywhere we went-even
in the rain we were never at a loss for something to do. We can't wait to go back next
year...I keep entering every contest I can find!” – Kidde Trip Winner
“My mom and I had a FANTASTIC trip and are both so thankful for that
experience! It has always been a dream of mine to get to go… so what
better of a trip and lifetime experience than this one!!!”
– Texaco Trip Winner

9. “The 47th ANNUAL CMA AWARDS” OVERVIEW
America’s music took center stage on America’s network when “The
47th Annual CMA Awards” aired on the ABC Television Network,
Wednesday, Nov. 6th. Brad Paisley and Carrie Underwood returned
for a sixth year to co-host the gala event at the Bridgestone Arena in
Nashville. The Awards featured live performances from Country
Music’s top talent, noteworthy collaborations, and highly coveted
Awards presented in 12 categories.
ABC dominated Wednesday with “The 47th Annual CMA Awards,”
posting its first win on the opening Wednesday of any sweep in six
years. The 47th Annual CMA Awards was up by double digits from last
year’s telecast, gaining 21% in Total Viewers and 24% in Adults 18-49.
The program drew its biggest audience in four years.

10. RED CARPET & PAPA JOHN’S VIP FAN SECTION
The Red Carpet had plenty of pre-Awards excitement for lucky Country fans, who were able
to get up close and personal with the stars in the Papa John’s VIP Fan Section!

11. www.cmaworld.com
One Music Circle South
Nashville, TN 37203