Face book marketing_tips

Facebook Marketing Secrets www.maricopaminutes.com

Table of Contents

Introduction .....................................................................3

Create Targeted Advertisements .........................................5

Facebook Quality Control ....................................................9

Improve your Click Through Rate .......................................10

Stay Within Facebook Guidelines ........................................12

Setting Your Maximum Daily Bid ........................................13

CPC versus Impression Based Ads ......................................15

Other Great Products .......................................................17

Page 2 Facebook Marketing Secrets www.maricopaminutes.com

Introduction

Facebook is the leading social community online. With nearly
1 billion users that is more than the combined population of
Indonesia, Russia, Mexico, Turkey, France, Korea, Spain,
Greece, Hungry, Switzerland, Costa Rica and the US. FaceBook
is where the world is spending their time. There has never been
a better way to maximize your exposure, and get your message
seen by a massive customer base than Marketing on Facebook.

The greatest thing about advertising with Facebook is the
flexibility of your advertisements.

You can customize your advertisements so they appear only to
specific groups or segments of people based on the information


contained within their profile or based on gender, location or
personal preferences.

For example, if your product is tailored towards single mothers,
you could develop your advertisements so that they are
triggered to appear only for those who have indicated that they
are single mothers in their profiles, or who have demonstrated
interest in similar products or services based on their personal
profile, communities or groups they've joined, or other
advertisements they've responded to.

Let‟s get started!


Create Targeted Advertisements

In order to create the most compelling, responsive and
profitable advertisements, Facebook has provided a targeting
option that allows you to tailor your advertisements based on
your desired market.

With Facebook, you can set your ads up so that they appear
only to specific people, based on age, location, gender,
interests, and hobbies or even based on the groups they have
joined within the Facebook community.

Setting up a Facebook ad account is easy. Keep an eye out for
the $50 coupon ad to promote your site.


When you click on the ad you will get a promo code. Jot down
the code and then click on one of the Advertizing links (see
below). Note: You will need to have your Credit or Debit card
handy.

Link #1 Along the right menu bar at the top of the Sponsored section

Link #2. Click the Advertising link in the Footer

If you have an Ad account but don‟t remember how to manage
your ads, here are the steps needed to get to the Facebook Ad
section and to create an Ad.


Step #1. Click on the Home button in upper right-hand corner.

Step #2 – Along the left menu bar, click on Ads

Step #3 – Go back to the upper right-hand corner
and click the Create Ad button

NOTE - The next page is a long form with three sections.
(see next page)


Design Your Ad Targeting Campaigns, Pricing and Scheduling

Targeting Section Examples:

By Zip Code

Interests – For Example, Dog Grooming

On Facebook, there are 21,700 United States members above the age of 18
that are interested in Dog Grooming.

ZipCode = 85224 Interests = Cars Total Population


Advanced Section

Important note: Before you start any marketing campaign you
will want to conduct some market research so that you can
accurately define your target market and develop
advertisements that target specific segments of your market.

Facebook Quality Control

Facebook has a quality control system to ensure that the
advertisements that run throughout their community stay within
their guidelines and do not offend or disrupt member activity or
overall experience.

Use their quality control system to develop compelling
advertisements that stand out in the marketplace, and capture
the attention of potential buyers.


Also keep in mind that Facebook advertising is based on display,
rather than search. This means that your ads will be
automatically triggered to appear based on your settings, rather
than when a user conducts an on-site search. Users can also
choose to rate advertisements, helping to retain quality
throughout the community.

Improve your Click Through Rate

Your advertisements click through rate plays an integral role in
saving you money while boosting exposure and reaching out to
your target market.

Typically, your ads should never fall below a 2% conversion rate.

It‟s important to monitor and measure your click through rate
(CTR) so that you can correct any problems with your
advertisement, or make adjustments to improve your overall
CTR.

Page Facebook Marketing Secrets www.maricopaminutes.com
10

If your advertisement‟s CTR drops too low, it could be
automatically paused or removed by Facebook, so you really
want to pay attention to how well it‟s converting.

One of the easiest ways of increasing your CTR is by creating a
highly targeted advertisement. If you narrow the delivery of the
ad down to your precise target audience, then your CTR will
improve.

You want your ad to appear only to those who are within your
target demographic, while making sure that your
advertisements text or any images used speak directly to your
customer base.

Consider split testing various advertisements within the
Facebook community to determine what works best, based on
your industry or niche market.

Split testing (or A/B testing) is
changing one element about your
ad while keeping all the other
variables the same and testing to
see which ad performs better.

For example, here are three ads I ran with the same verbiage
but different images. The “MeetCheap” image seemed to work
better than the other two. (see image next page)
11

You should also pay attention to the times of day that your ads
appear. You can choose to either run your ads consistently
throughout the day, or have them only appear at specific times
(Or even specific dates).

Keep in mind the time zone of your target market, so that your
ads are running based on the most active time of day or night.

Stay Within Facebook Guidelines

It‟s important to understand how Facebook advertising channels
work, and what is permitted as well as what is not allowed
within the marketplace.

12

Facebook is very flexible with the types of advertisements that
are allowed to be displayed within their community, however
they do not allow images or text that may be considered
offensive. For training on Facebook guidelines check out
fbTrainier.

Setting Your Maximum Daily Bid

One of the most important aspects of setting up an effective
Facebook advertisement is in the maximum daily bid that you
are willing to pay. The higher your daily bid, the more exposure
your ad will receive.

13

There are two ways to limit the amount of money you spend.
1. Absolute Spend Cap which is in the billing section.

2. Limit the amount on a specific ad

14

You want to start off with a lower bid if you are just getting
used to advertising with Facebook, and increase your maximum
daily bid as you fine-tune your advertisements for maximum
results.

It‟s important to always keep a pulse on how well your
advertisement is converting, so that you can improve click
through rates and overall response.

When you create an advertisement with Facebook, Facebook will
suggest a maximum bid based on your advertisements focus
and target market (based on your personal configuration and
preferences).

3. Campaigns, Pricing and Scheduling

You can start off by setting your maximum daily bid slightly
lower than what‟s suggested and increase it as you improve
your advertisements conversion rates so that you are getting
the most bang for your buck!

15

CPC versus Impression Based Ads

With Facebook, you can develop advertisements where you
either pay for impressions or based on the number of clicks your
ad receives.

If you are just getting started with Facebook advertising, I
recommend choosing cost per click (CPC), so that you can
accurately test your advertisements, while paying only for
responses rather than just views.

You can always change your advertisement format to
„impression based‟ later on in the event you wish to test out
alternative options.

For more in-depth details on Facebook Marketing I recommend
checking out Amy Porterfield‟s book: Facebook Marketing All-in-
One for Dummies.

16

Also, you could try Facebook Profits

Video 1 - How To Set Up Your Facebook Account

Video 2 - How To Create A Facebook Fan Page

Video 3 -How To Optimize Your Facebook Fan Page

Video 4 - How To Make Money With Facebook Fan Page

Video 5 - How To Build An Email List With Your Fan Page

Video 6 - How To Create A Facebook Group

Video 7 - How To Grow Your Facebook Group

Video 8 - How To Set Up Your Own Facebook Ads

Video 9 - How To Optimize Your Facebook Ads

Video 10 - Facebook Ads Control Panel

17

Other Great Products

FACEBOOK INFLUENCE

You already know Facebook is the Largest Social Network with close to 1 billion members.
Every day Facebook users comment or press the “Like” button more than 2 billion times.
Facebook users post 30 billion pieces of content every month.
U.S. adults who use social networking sites, 96% of them are on Facebook.
Facebook reached one trillion page views in June 2011

If you need some content, check out Limitless Profits

Ignore the every-other-word HYPE pitch and you have a
pretty good product. Tom Whitehurst and Chris Freville packed
this full of good video‟s and sample material.

18

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