The ROI of Social Media
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Learn how to measure the ROI of social media with an introduction to sales funnels, ROI formulas and special tips on LinkedIn and Pinterest. For more resources, visit http://9clouds.com/resources
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The ROI of Social Media
- 1. ROI of Social Media Scott D. Meyer #SMROI 9clouds.com/eduweb
- 2. #mertzmeyer
- 3. Photo: Protopito goes to Beijing
- 4. What is ROI? (Gain from investment - Cost of investment) / Cost of investment ($5000 - $3500) / $3500 = 43% 9clouds.com/eduweb
- 5. Sales Funnel Prospect Web visit, SM Lead Info request Sale Application 9clouds.com/eduweb
- 6. Sales Funnel Values 10,000 1% 100 1% 1 1% $10,000 9clouds.com/eduweb
- 8. Set Goals and Values 9clouds.com/eduweb
- 9. Set Goals and Values 9clouds.com/eduweb
- 14. ROI of Linkedin and Pinterest Male (63%) Female (83%) 2003 2010 161 million >LinkedIn 35–54 35–44 Alumni Parents Text Visual Individual University Targeted usage More = More $109K 59% have bought 9clouds.com/eduweb
- 16. Connecting with alumni & fundraising 9clouds.com/eduweb
- 17. $ 109k MINDSET FILTER DATA 9clouds.com/eduweb
- 18. Be Found 1 2 3 4 5 9clouds.com/eduweb
- 23. Contact Donors & Alumni 9clouds.com/eduweb
- 24. Connect w/ Donors & Alumni
- 25. Connect w/ Donors & Alumni 9clouds.com/eduweb
- 26. Connect w/ Donors & Alumni 9clouds.com/eduweb
- 27. Connect w/ Donors & Alumni 9clouds.com/eduweb
- 34. Copyright QuickTime™ and a decompressor are needed to see this picture. 9clouds.com/eduweb
- 35. Toolbox Toolbelt Google Analytics Lead generation Hootsuite HubSpot Mailchimp Whatcounts Pinerly Inigral Digital Sandbox Custom Sandbox 9clouds.com/eduweb
- 38. @MrScottMeyer Thank You Linkedin.com/in/scottdavidmeyer facebook.com/9clouds 9clouds.com/eduweb