Social media has changed the way younger generations communicate. To connect with these "new dorks", businesses need to learn how to use this technology efficiently and must position themselves as experts and a resource for online and offline visitors.

1. (Marketing Using Social Medial Tools) John and Scott Meyer, 9 Clouds, Inc. AURP 2010 International Conference Sept 15, 2010, Minneapolis, MN, USA Connecting with New Dorks:

2. Entrepreneurs today are different: http://www.mylot.com/w/image/2324048.aspx

3. We're a bit different.

4. Nearly 50% of Americans have social media profiles 95% of millennials are on social networks The fastest growing demographic on Facebook is 55-65 female Facebook is the 3rd largest country with over 500 million users 56% of people check social media every day (Arbitron and Edison Research, 2010) (socialnomics, 2010) (Retrevo, March 2010)

5. 1/8 couples married this year in the US met on social media 48% of social media users check it before getting out of bed 78% of people trust peer recommendations while 14% of people trust ads 80% of companies use social media in recruitment (socialnomics, 2010)

6. Numbers ≠ Scary Numbers = Opportunity

7. Be an expert. Share resources. Succeed. Your opportunity is to:

10. YellowSandbox.com- Get started with social media Learn Organize Train

11. Social Media = ROI R eturn O n I nvestment | R isk O f I gnoring

12. Q & A