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Weapons of Influence Programming your Members for Success!  Programming your Personal Training Department for Growth! Scott Crabiel, CSCS, CPT-NSCA Personal Training Coordinator Akron General LifeStyles - West
 
In fictional reality of  Star Wars , the Jedi mind trick is a  Force  power.  Jedi  who know the power can, by  using the  Force , influence the actions of other "weak-minded"  sentient  beings.
To develop and implement programs and services which improve the quality of life and health of the population we are committed to serve.  Code of Ethics
Akron General Medical Center   Mission Statement ,[object Object]
ACTION!
“ You can have everything in life that you want, if you just help enough other people get what they want”. Zig Ziglar
 
To develop and implement programs and services which improve the quality of life and health of the population we are committed to serve. Improve the Health and Lives of our Patients and Community
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prospective Clients Want to Know?
 
Weapons of Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reciprocation The Old Give and Take . . . and Take
Reciprocation The Old Give and Take . . . and Take
Repetition! “ We know that 90% of all purchase decisions are made in the unconscious mind.  We also now know a slam dunk manner of accessing the unconscious mind.” Jay Conrad Levinson , Guerrilla Marketing How do you access the unconscious mind?
Liking / Rapport People do Business with Those they Like and Trust ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Proof “We Determine What is Correct by Finding Out What Other People Think is Correct”
 
Commitment & Consistency Good Personal Consistency is Highly Valued in our Society ,[object Object],[object Object],[object Object],[object Object]
Scarcity People Assign More Value to Opportunities  when they Are Less Available
Commitment & Consistency Good Personal Consistency is Highly Valued in our Society 1. Active 2. Public 3. Effortful 4. Freely Chosen
Social Proof - Scarcity
Commitment & Consistency Good Personal Consistency is Highly Valued in our Society
 
Social Proof
Social Proof - Testimonials
 
Permanent  Weight Loss Revealed!
 
 
 
 
 
 
SLIDE SHOW
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Social Proof
Reciprocation- Scarcity
 
 
Reciprocation- Scarcity
Reciprocation- Scarcity
 
Success is the progressive realization of a worthy ideal.  Earl Nightingale
is the progressive realization of a worthy ideal.  Happiness
 
“ I've Learned That People Will Forget What You Said, People Will Forget What You Did, but People Will Never Forget How You Made Them Feel.”

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