1. Charting a Path to "Instant-on" Business Value with an ECM Cloud Strategy Scott Clinton Director, Enterprise Content Management EMC Corporation

2. The Promise of the Cloud Speed time to value Deploy services only when and wherethey are needed Scale rapidly up and down Generate efficiencies and cost savings

3. Is Enterprise Content Management in the Cloud Plausible? Information Security is the top business concern and Barrier for cloud adoption Source: IDC Enterprise Panel,2010

4. Cloud Services Market Today Cloud Computing Services to Grow to $44B by 2013 - IDC 2010 DataCenterDecisions Survey 2010 Only 10% of Enterprises have adopted cloud-based solutions Today Plan to increase adoption by over 50% in next 12 months 38% Name information security as the #1 concern and inhibitor for adoption Source : IDC 966 – Optimizing applications in the cloud 2010 Source : SearchDataCenter – Optimizing applications in the cloud 2010

5. So What’s The Concern About? Where is it stored? How is it stored? Who can access it? Can I be sure it’s there when I need it? Can I get it back? Who handles Compliance?

6. Value of Information Directly Impacts Cloud Adoption Initial Adoption of Cloud Content Management Our Focus Today : Enterprise Core Content Ad-Hoc Content and Documents Managed and Controlled Web Content Management High- Value Low Medium

7. Turn the Plausible into the PossibleCharting a Path for Your Organization Business priorities Access value chain Information control and classification Align cloud delivery options Compliance ownership and roles Ongoing governance

9. COLLABORATE/SOCIAL

10. COMMUNICATIONS

12. WEB CONTENT MANAGEMENTPLATFORM AS A SERVICE IaaS INFRASTRUCTURE AS A SERVICE

13. Getting Grounded in the CloudInformation Storage , Security and Tenancy Virtualization Platform Shared Infrastructure Logical Physical Virtual Dedicated Stack Full Data Isolation Ex: Hosting Provider/IT Shared System and DB Partial Data Separation Shared Application Ex: Public Cloud/SaaS Shared Infrastructure Full Data Isolation Application Shared/Dedicated Ex: Virtualized IT/ SP

14. Getting Grounded in the CloudCloud Delivery Models and Characteristics Access Behind Corp Firewall VPN / Extension of WAN User Log-in Security Streamlined OPEX Avoided CAPEX Shared Application Services Virtual Data and App Virtual Data and App Application/Data/OS Shared Infrastructure HW/STOR/NET Stack HW/STOR/NET Stack HW/STOR/NET Stack

15. Hybrid Models are Common Today Customer Transactional Data CRM Opportunity Tracking and coordination Financial Systems

16. Hybrid Models - Based on Acceptable Risk Confidentiality Compliance High-value data Time to Business Value Deployment Flexibility Acceptable Risk Customer Transactional Data CRM Opportunity Tracking and coordination Financial Systems

17. What’s Driving Hybrid Model Adoption Need to integrate corporate and cloud application information Regional office support with minimal infrastructure investments Information privacy and regulatory compliance Company’s information management maturity

19. Capacity

20. Business Discipline

22. Cost Savings

24. Content Value and Role is a Key Driver ex: Web ex: High -Value ex: Ad-Hoc Privacy Access Risk Control

25. Information Control and Classification Plan ClassificationProcess Privacy Access Risk Control Public , Ad-doc Controlled Controlled and Confidential

26. Information Governance Checklist Access to information for e-discovery Enforcement of retention periods Preservation of metadata Availability and appropriate handling of information during provider acquisitions or divestitures Exportability and portability of information Adherence to standards Audit of provider Review of provider policies and documentation

27. Scenario : ABC Company Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents. Business Objectives Access Value Chain Information Classification Cloud Delivery Model How’d you get over there? One Cloud at a time.

28. Scenario : ABC Company Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents. Business Objectives Business Objectives Cloud Delivery Model Access Value Chain Information Classification New operations established in Dubai and Nanjing Need to get operational within a month New design engineering in Dubai Constraints: No data-center capabilities in country Privacy laws limit sharing of personal identifiable information across borders How’d you get over there? One Cloud at a time. Private Cloud Private Hosted

29. Scenario : ABC Company Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents. Access Value Chain Access Value Chain Information Classification Business Objectives Cloud Delivery Model Plant operations across Dallas, Dubai and Nanjing Corp design engineers Dallas and Dubai Local supply-chain partners Dallas, Dubai and Nanjing Management Dallas, Dubai and Nanjing Finance Dallas Private Hosted How’d you get over there? One Cloud at a time. Private Hosted

30. Scenario : ABC Company Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents. Information Classification Business Objectives Access Value Chain Information Classification Cloud Delivery Model Leverage existing corporate governance policies Create Classification taskforce Classification Hierarchy Public/Ad-hoc – (Dallas, Dubai, Nanjing) - Team planning a operational documents Controlled (Dallas, Dubai, and Nanjing) - Manufacturing instructions - Supplier specifications Controlled and Confidential (Dallas & Dubai) - Design Documents - Financials How’d you get over there? One Cloud at a time.

31. Scenario : ABC Company Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents. Hybrid Approach Business Objectives Access Value Chain Information Classification Cloud Delivery Model Private Hosted How’d you get over there? One Cloud at a time. Nanjing Private Cloud Corporate Data Center Private Hosted Dubai

32. Scenario : ABC Company Company Profile: Manufacturing company adding new operations and partnership as part of core product development. Has existing controlled system for design and IP documents. Business Objectives Access Value Chain Information Classification Cloud Delivery Model How’d you get over there? One Cloud at a time. Result Classification ensured the cloud approach was aligned to risk levels Private Hosted approach ensured security of key classified assets

33. EMC is Enabling the Possible Cloud Centers IIG Applications How’d you get over there? One Cloud at a time. Strategic Alliance

34. Is Enterprise Content Management in the Cloud Plausible? Yes .. Information security is a consideration, Not a barrier Information Control and Classification are Critical Hosted Private Clouds can balance value and security Hybrid Approach Can Speed Adoption

35. Resources Leadership Council for Information Advantage http://www.councilforinformationadvantage.com “The cloud is the new frontier of efficiency. You can either take a wait and see view or develop a strategy to lead the charge. In the financial services industry, we spend 10 to 12 percent of our net revenue on technology, so there’s a lot at stake. We need to keep making our operations and technology more efficient. We can’t afford to wait.” —Guy Chiarello, JPMorgan Chase

36. Q&A Scott Clinton Scott.clinton@emc.com Director, Enterprise Content Management