Overview on Digital Chameleon's elearnign suit e

1. JumpStart Social Media
Overview
Finally, a FUN way to learn
serious social media skills
Learning shouldn’t be boring.
Social media is quickly emerging
The JumpStart
as a major marketing challenge
Approach
and opportunity. There’s a lot to
1.) Five modules covering get your arms around! It might be
the essentials of social
media (Overview, Strategy,
overwhelming, if it weren’t for the
Platforms, Campaign Plan- JumpStart Social Media Course.
ning and Measurement) We boil down the basics, ask the
2.) Interactive exercises experts and look at real world ex-
and games that make amples of how you can start put-
learning FUN!
ting social media to work. Our aim
3.) Emphasis on HOW TO, is to help you learn skills, tech-
not theory niques, processes and tips you
4.) Designed for working can use to start your social media Monty Python’s use of free content had a huge
marketing & media profes- program immediately. impact on sales of their DVDs!
sionals
And we do something else— we
make it fun. That’s because we
don’t talk at you— we work with
Reasons To Enrol you by providing lots of interactive
exercises that show you many key
• You’ll gain confidence in
aspects of social media marketing.
discussing, preparing, and
evaluating social media
options and recommenda-
tions
Straight from the experts...
• You’ll be better equipped
to approach integrated
marketing programs
Involving social media
• You’ll be more confident
discussing social media
options without having a
“social media guru” in the
room
• You’ll be skilled in a fast
growing marketing sector The JumpStart Social Media course
was designed by practitioners who
• You’ll be part of our own
implement social media programs
online learning community
every day. In the course modules,
• And you can do it all in we introduce you to experts and get
your own time, at your own the kind of insight that can only
computer!
come from successful social media
strategists and thought leaders.
© Digital Chameleon +61 2 9997 4417 or info@digitalchameleon.net or visit www.digitalchameleon.net

2. Overview
Finally, a FUN way
to learn serious
social media skills
Real world
examples
JumpStart focuses on actual
application of social media
theory, with many examples of
case studies, creative, plat-
forms, reports and more. We
look at the stats behind the
campaigns and provide best
practice you can use in your
own challenges.
You’re never
alone!
As part of the JumpStart course, you’ll There are connectors throughout the courses
be invited to join our Ning elearning which lead back to the learning community,
community, where you can share providing you with real time opportunities to
perspectives with other learners, con- share and encounter other perspectives on the
nect with instructors and participate in learning.
the social media learning community.
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© Digital Chameleon +61 2 9997 4417 or info@digitalchameleon.net or visit www.digitalchameleon.net

3. Beyond basics Overview
Finally, a FUN way
to learn serious
social media skills
JumpStart modules assume you need more
than a surface glance. We dig so you can look
as deeply into an area of social media that
interests you as you like. You get to pick and
choose the areas you want to learn more
about, whether it is learning how to measure
Every JumpStart Twitter data, explore a new social platform,
module also in- read a campaign report or get more info on a
cludes: key measurement tool. You pick the learning
path you wish to take, not us!
Resource Bank-
Includes links to key
sites, and attached
relevant documents Play games!
such as research re-
ports, analysis pieces
and more that can be
printed out.
Glossary- JumpStart modules
use live social media
Scores of useful defi- games to help you
nitions that make put your new skills
sense of terms and into practice. They
acronyms commonly give you real world
used in social media scenarios where you
can flex your new
skills to help solve a
problem. And every
participant who
solves the problem is
entered to win a
prize!
From corporate desk to kitchen table
Subscribe JumpStart is written for anyone who has a good
today or
working understanding of marketing and who
wants to expand their skill set into social media.
contact us You won’t need access to a dashboard of ex-
for more
pensive social media tools or a corporate back-
ground in brand management. Our content is
information!
practical and designed to let you start accom-
plishing your objectives immediately. Many of
the tools we use are free and the lessons deliv-
ered are common sense.
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© Digital Chameleon +61 2 9997 4417 or info@digitalchameleon.net or visit www.digitalchameleon.net

4. Term Definition
Overview
Blogosphere Meaning all blogs, it is an expression used to describe the 'world of blogs'. way
Finally, a FUN
to learn serious
social media skills
Conversation Communication between multiple people in conversational media, including
blogs, forums, discussion boards, social networks, etc.
Engagement The level of involvement, interaction, intimacy and/or influence a consumer has
for or with a brand or social platform over time.
Influence The ability of individual to create buzz
Listener/Listening Model approach for social media consumption (as opposed to a talker)
Permission based marketing Permission marketing is the privilege (not the right) of delivering anticipated, per-
sonal and relevant messages to people who actually want to get them.
Reach Reach represents the degree of marketing penetration within a given target audi-
ence. That degree of penetration (expressed either as a number of individuals or
as a percentage of individuals) is equal to the degree of exposure the target au-
dience has had to an intended marketing message.
ROI Return On Investment
Sentiment Overall tone, polarity to product/issue/brand/feature
Share of Voice A "share of voice" is a brand's or group of brands' advertising weight or buzz ex-
pressed as a percentage of a defined total market or market segment in a given
time period. The weight is usually defined in terms of expenditure, ratings, pag-
es, poster sites, buzz etc.
SMM SMM stands for Social Media Marketing. As its name suggest, SMM involves
using social media for marketing purposes. SMM is tightly connected to activity
in websites like Facebook, MySpace, Twitter, Flickr, Wikipedia and YouTube.
The creation of corporate blogs and promotional blogs also falls under the cate-
gory.
Social Measurement The tools and benchmarks required to determine success in the various forms of
social media marketing.
Social Network A online community of people (friends, family, co-workers, etc.) who share inter-
ests and/or activities, with the purpose of connecting with one another and/or
exploring the interests and activities of others.
Word of mouth marketing Word-of-mouth marketing, which encompasses a variety of subcategories, in-
cluding buzz, blog, viral, grassroots, brand advocates, cause influencers and
social media marketing, as well as ambassador programs, work with consumer-
generated media and more, can be highly valued by product, social media and
performance marketers.
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