Sutton Grammar School Apps for Good Competition Entry for 2015 submitted by 9.4 group 5.

1. Book Sage
By Aleksy Sogliani, Jonathan Crook, Ashwin
Gnanakumar and Rahul Ashok
Book#1

2. What is Book Sage?
We are developing an app to help adults with young children find books for their
children to read with preference based recommendations. Studies have shown that
people who enjoy reading are going to learn more from it, and our unique app idea
is the only one which, if made, could motivate children to read more often as well
as enjoy reading and get the most out of it. We believe our app is the more effective
than any other similar apps out there, as it can get children to enjoy reading,
improve linguistic skills, and this can help them out in a variety of topics
consequently making it an idea with one of the largest impacts and potential
audiences.

3. The Background Inspiration of our Idea
• Many children don’t read often enough
• Parents often have a hard time finding a
book to interest their children
• Children’s interest in reading may affect
their future
• Reading is important to build up
vocabulary and improves linguistic skills

4. Problem
• Many Parents have said that they have problems finding
books for their children to read, and that children would
often refuse to read books that didn’t interest them.
• We found that many children are interested in reading, but
often are stuck on what to read next and often have
difficulties finding a book that interests them.

5. User Research Module
• We have learned that many of our users don’t read very often, even in
their free time, because they find little enjoyment in it. This is usually
because they are uninterested in the books given to them.
• We also found out that some parents have difficulties in motivating
their children to read, and if they are, they often have difficulties in
finding books they enjoy.
• Over 90% of parents and readers agreed that having books
recommended based on preferences would solve the above issues.

6. How do I encourage my
children to read?

7. Insight Statements
• Through our research, we have found that most of our
users would be more motivated to read through our
recommendations.
• Our research has also found that the majority of our
users would read more often is they had more books they
are interested in to read.

8. • The only app we found which are similar are apps such as Amazon
and Kindle, which can help you find books, but provide no help in
recommending them.
• There are many alternate solutions, such as “The Sight Word
Adventure” but these are usually mini-games involving words, which
do not encourage reading, especially for a larger audience.
Competitors or Alternate Solutions

9. • Our app will allow users to view popular books, in
addition to books found based on their preferences.
• Our users will be able to set themselves targets, and can
choose if they want to be reminded through notifications.
• The app will allow users to record what they have done,
such as when they finished a book.
Our App Wireframes

13. Problems and Feasibility
• We believe our app is feasible, as most of the
features will be accessed offline.
• The biggest problem that could be faced would
be getting server space for all of the user
written reviews.

14. Our Business Model
• We have chosen a model where the app is free and any money would
come form advertising for other related apps like the kindle app. We
would allow users to upgrade the app to block adverts.
• Our app is used by a mostly parental audience, but the main audience
we are trying to influence are children up to early teens.
• People would download our app because it would provide more
accurate recommendations than any other competition or solutions.

15. Marketing Strategies
 Social Media – Many people use social media: an effective way to get
to a larger audience, through posts, surveys etc.
 Handouts and Leaflets – App can be summarised to a large number
of people who use high streets.
 Word of mouth – Using persuasion and answering questions to gain
support and avoid scepticism.

16. Our Website
We created a website which summarises what our app is and
its purpose, as well as including our group video, and links to
our surveys and social media accounts.