Hand out on using Social Media in your Club, prepared for the Rotary in WA Facebook Seminar held on 12 February 2012.

1. Using Social Media in your Club
Recommended platforms
 Facebook: Use a Facebook Page to share your news with the wider public.
Do not create a personal profile for your club! If you have a profile rather than a
page, you can convert it: http://www.facebook.com/help/?page=18918
 Twitter: You can connect your Facebook Page to a Twitter account to
automatically post your updates as “Tweets”. Don't forget to check your Twitter
account for private message from time to time! http://www.twitter.com
 SlideShare: You can upload your bulletins to SlideShare and embed them in
your Facebook page. Only do this if you can commit to doing it every week. Is
there sensitive information in your bulletin that shouldn't go online?
http://www.slideshare.net
What to share
 Photos: Projects, events, interesting speakers, new members being inducted...
anything that can show your club as interesting, relevant, worthwhile, fun.
 Events: Use Facebook Events for inviting people to or reminding them about
upcoming events and meetings.
 Bulletins: If you have a good, concise, professional bulletin, sharing it online
can give the public a good overview of what you do from week to week.
 Videos: Some clubs make good use of short videos to show their club in action.
There are many professional videos available from RI that you can use too.
 News snippets: Quick updates on what has happened or what is coming up in
your club or district, or what is happening in the wider Rotary world.
 Links: To more detailed information about something on your website or
another Rotary website.
 Static information: Via tabs - http://apps.facebook.com/static_html_plus/
You can also post items as your “club” on other Pages and Profiles on Facebook.