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Develop your online strategy
What outcomes do you want to achieve from your online presences?

Outcome                              Methods
Increase membership                  Raise awareness of what Rotary does in general through
                                     sharing photos / videos / news updates about your club
                                     and Rotary in general

                                     Keep in touch with alumni

                                     Keep members better informed and engaged (increase
                                     retention)
Increase funds raised                Promote events and fundraising initiatives

                                     Advertise how to make donations
Source participants for programs /   Promote opportunities available
camps / scholarships
Increase attendance at events        Promote events
Source project partners              Interact with Rotarians and Rotaractors online
Share ideas / knowledge              Create an online repository of your club's knowledge

                                     Contribute to online discussions with Rotarians worldwide

Which audiences are you trying to reach?



What information will you post? How often will you post information?



Which platforms will you use?



Who will your administrators be?



How will you deal with negative press?

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Developing an Online Strategy

  • 1. Develop your online strategy What outcomes do you want to achieve from your online presences? Outcome Methods Increase membership Raise awareness of what Rotary does in general through sharing photos / videos / news updates about your club and Rotary in general Keep in touch with alumni Keep members better informed and engaged (increase retention) Increase funds raised Promote events and fundraising initiatives Advertise how to make donations Source participants for programs / Promote opportunities available camps / scholarships Increase attendance at events Promote events Source project partners Interact with Rotarians and Rotaractors online Share ideas / knowledge Create an online repository of your club's knowledge Contribute to online discussions with Rotarians worldwide Which audiences are you trying to reach? What information will you post? How often will you post information? Which platforms will you use? Who will your administrators be? How will you deal with negative press?