SCL Analytics vendor presentation from E-Consultancy supplier showcase 2007 presenting Unica Affinium NetInsight.

1. www.sclanalytics.com Advanced Web Analytics Turning Insight into Action Matt Hopkins Technical Account Manager SCL Analytics [email_address] Tel: +44 (0)1293 403636

6. Flexibility

9. Flexible: Deployment & Technology On-premise or SaaS Compatible so customers can switch with all data etc. Proxy,etc Intranet Extranet Any type of Web sites Internet Any # of clustered servers Any content mgmt. system Any type of UI Overlay UI, Drag & drop Marketing UI, BI templates E-mail alerts Any analytics server Any OS Any RDBMS Open schema Any number of visitors (or any amount of Web site traffic) Scales using MySQL, Microsoft SQL Server, Oracle, DB2, or Netezza database Any data collection Use logs or tags or hybrids for data collection Use 1 st party cookies or user names or hybrids JS Optimize Robots & Spiders

12. Open

13. Open: Integrate with the Enterprise Web Analytics Content Mgmt: Versions, Approvals, Markup Automated Predictive Modeling Marketing Resource Management Powerful & Flexible Customer Decisioning Distributed Collaboration Dashboard & Metrics Intelligent Lead Mgmt Email Authoring & Execution Contact Optimization Real-Time Personalization

14. Open: Gaining Insight Into Your Marketplace Combine with products and parts catalog database Capture interest in products and configurations from dynamic Web site content usage Analyze which configurations are popular together Parts catalog Correlate Web traffic with historical product purchases; forecast next month’s demand

15. Open: ROI Reporting

16. Insight

17. Insight: Which Of Your Pages Contribute to Converting Visitors?

18. Insight: How Do Different Visitor Segments Browse The Site Differently? Women Men

19. Insight: Which Rich Internet Application Features Are Used Vs. Ignored?

20. Insight: How Do Visitors Navigate the RIA? Are There Bottlenecks?

21. Insight: Target the Right Visitors

22. Insight: Do Visitors Complete Scenario Processes? Drill to exit pages

23. Action

24. Action: Switch into A/B Analysis Mode

25. Action: Paid Visitors Were Thrown Off By Our Online Form

26. Action: Typical Scenario Clickthrough, then Drop-Out

28. Action: Systems Can Close the Loop Between Online & Offline Customers 1. Registered customer goes to web site but drops out 2. Call-Center or POS registers booking Contact / Response History 3. ROI Analytics & Action Common customer ID Relevant email or real time offer

30. Any Questions? www.sclanalytics.com Matt Hopkins Technical Account Manager SCL Analytics [email_address] Tel: +44 (0)1293 403636 Turning Insight into Action