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110219 southampton Voluntary Services and social media

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Mark Walker
Mark Walker

These are the notes for my workshop at Southampton Voluntary Services on 18 March 2011

News & PoliticsBusinessTechnology
1 of 23
Introduction to social media Mark Walker, SCIP Regional ICT Champion for the South East
Communications Better Services Fundraising
Who uses social media? There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com
A new fundraising challenge What we’re used to One application @ £1,000s What we need to learn 100s of donations @ £10
Charity Water
Grow bigger ears
Who Can we Hear?
Tuning in http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck http://www.flickr.com/photos/richevenhouse/2012636456
Be useful http://www.flickr.com/photos/richevenhouse/2012636456
amaze Brighton
The Problem The Solution ,[object Object]
Too Little Time
Too Little Direction
Evidence
Patience
Focus
Routine
MeasurementGetting a Grip
Plan your campaigns ,[object Object]
Focus on your audience’s needs
Use social media as part of a mix
Link your overall goals to short term targets

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