101028 SCIP Introduction to social media for non profits
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What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it? Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010
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101028 SCIP Introduction to social media for non profits
- 1. An introduction to social media Mark Walker, SCIP Regional ICT Champion for the South East
- 2. About SCIP • Web Design • Tech Support • Training Effective use of IT • More efficient use of time and resources • More effective services and support
- 3. About this session • Social Media – What is it? – Who uses it? – Why should I use it? – How do I use it? – When should I do it? – What next?
- 5. Context
- 6. Who is using the internet? • Young People • Older People • Wealthy People • Poor People • People With Disabilities • Geographic Communities • Communities of Interest • Government • Business • Individuals • Your Colleagues • Your Volunteers • Your Friends • Your Family • Your Funders • Your Partners • Your Customers • Your Competitors • Your Suppliers
- 7. Who doesn’t use the internet? • 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] • Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. • 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]
- 8. What can you use the internet for? • Listening • Collaboration • Productivity • Interaction • Branding • Development • Trust • Fundraising • Communications • Information Communications Better Services Income
- 9. How to make an impact online
- 10. Think internet first • Low cost • High impact • Share your stories • Hear other voices • Always on • Felixible, dynamic
- 11. So What Should I Do?
- 12. Step 1: Start Listening • Join In – Twitter – Tweetdeck – Facebook – LinkedIn – Image from www.flickr.com by – Melvin Gaal (Mindsharing.eu)
- 13. Twitter
- 14. Tweetdeck
- 15. LinkedIn
- 16. LinkedIn
- 17. Step 2: Look and Learn • Get Digging – Online – Offline – Guides – Blogs – Podcasts – News – Books
- 18. Step 2: Look and Learn • Who is doing what? • How much time do they put in? • What do they get out of it? • What works? • What do I prefer?
- 19. Step 2: Look and Learn • Clients • Colleagues • Competitors • Search on Twitter • Use LinkedIn Groups • Who follows who? • Who blogs? • What do they say?
- 20. • 20 minute steps – Check out who’s doing what – TweetDeck – Tidy up your LinkedIn profile – Research your competition – Post a blog entry – Read a book – online or offline – Review your plans – Measure results Image from Flickr.com by Leo Reynolds Step 3: Find the time!
- 21. • Start with where you are now • Set achievable goals • Think about campaigns – SCIP Workshop: Get to Grips with Social Media • Three hours, practical, hands on • Questionnaire about current issues – One-to-one help • Regular • Coaching not teaching Next Steps
- 22. Useful Guides • www.icrossing.co.uk/what-we-think – Twitter 101 – What is Social Media? • www.nixonmcinnes.co.uk – Download Marketing Guides • Me and My Web Shadow – Buy it online at amzn.to/mayfieldwebshadow
- 23. Keep In Touch • www.scip.org.uk • www.seictchampion.org.uk • www.ictchampions.org.uk • www.markwalker.net • www.slideshare.net/scipmark • Twitter @scipmark • LinkedIn scipmark • SCIP List
- 24. Good luck! This workshop is based on the work of: • Mark Walker • @scipmark 01273 234049 • www.seictchampion.org.uk • Regional ICT Champions: www.ictchampions.org.uk
Hinweis der Redaktion
- Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
- Thanks & To Find Out More