BRANDS I MEDIA I LIFESTYLE
Schröder+Schömbs PR ist eine der größten inhabergeführten und
unabhängigen Lifestyle PR-Agenturen Deutschlands.
Wir kommun...
SCHRÖDER+SCHÖMBS PR
WAS WIR GUT KÖNNEN
STRATEGIE,
RESEARCH
KREATION,
KONZEPT, STORY
MEDIA-
RELATIONS
SOCIAL MEDIA,
COMMUNI...
SCHRÖDER+SCHÖMBS PR
AKTUELLE KUNDEN
Hall of Fame. adidas, Alfa Romeo, Always, Bacardi, BMW/Mini, Budweiser, camel active, ...
WARUM MACHEN
WIR DAS?
Menschen entscheiden sich eher für Marken,
wenn sie Emotionen mit ihnen verbinden:
Weil sie mehr übe...
SCHRÖDER+SCHÖMBS PR
FEUERLÖSCHER PAINTBALLMASCHINE
IT'S ABOUT
MODE
Converse, camel active, GAP,
Tommy Hilfiger, Wrangler
S...
WIE MACHEN
WIR DAS?
Schröder+Schömbs PR entwickelt Inhalte und Stories –
und erzählt davon. Wir fördern die Konversation ü...
SCHRÖDER+SCHÖMBS PR
STORYTELLING
Veltins Design Flasche
Limited Edition Kunstwerke
Medienkooperationen
Vernissage
CHRISTIAN BERKEL
ANDREA SAWATZKI
SVENJA HOLTMANN
TIL SCHWEIGER
NATALIA AVELON
CELEBRITIES
YVONNE CATTERFELD
LEANDER HAUSSMANN
IRIS & OLIVER BERBEN
WOTAN WILKE MÖHRING,
ANNA MARIA MÜHE
BENJAMIN SADLER
CELEBRITIES
NATALIA WÖRNER
EVA...
INFLUENCER-
MECHANIKEN
Seeding
Endorsement
Friend-Programme
Produkt-Test
Produkt-Sampling an Zielgruppen oder hochfrequent...
LIVE COMMUNICATION
CONS Space 002 BLN
Die stillgelegte Berliner Teppichfabrik verwandelt sich in eine temporäre
Künstler-W...
LIVE COMMUNICATION
DAS FRANKLIN & MARSHALL BBQ ZUR FASHION WEEK – JOURNALISTEN, BLOGGER UND OPINION LEADER TREFFEN AUF
DIE...
SCHRÖDER+SCHÖMBS PR
PRESSKIT UND EINLADUNG BERLINALEKEY VISUAL
Zukunftsvisionen
Mobile Payment: Handy ersetzt Portemonnaie
Eye Control: Handy-Funktionen
werden vom Auge gesteuert
Connec...
SCHRÖDER+SCHÖMBS PR
PRESSKITS
Telekom
Mobilfunk Urlaubstarife
Telekom
20 Jahre Mobilfunk
MEDIA RELATIONS
Das PR-Team von Schröder+Schömbs übernimmt alle erforderlichen
Aufgaben von der Themenplanung, der Erstell...
Täglich stellen wir aktive und vielfältige Kontakte
zu allen Mediengattungen und Ressorts sicher.
Unsere Kunden profitiere...
SCHRÖDER+SCHÖMBS PR
MEDIA RELATIONS
TRADITIONAL SOCIAL+
w w w
Social Networks
Blogs und Microblogging
Foto-/Video-/
Documentsharing-
Plattformen
Produkt-Review- und
Empfehlungsplattfor...
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Multimedia News Release (MNR)
ist für Journalisten schneller zu erfassen
biete...
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PRODUCT PLACEMENT
Converse
GQ
Converse
Gala Style
Wrangler
Blonde
SCHRÖDER+SCHÖMBS PR
PRODUCT PLACEMENT
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Blonde
Wolverine
Style in Progress
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ADVERTORIAL
Wolverine
The Heritage Post
GERMAN PRESS DAYS
EQUIPPING OF BLOGGER, JOURNALISTS, INFLUENCERS AND CELEBRITIES WITH CURRENT WRANGLER PRODUCTS.OPEN SHOWR...
SCHRÖDER+SCHÖMBS PR
FASHION EDITORIAL
The air flickers in the harsh light of the sun.
But you can’t see too far because of...
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S+SPR 2014 Eigenpräsentation

  1. 1. BRANDS I MEDIA I LIFESTYLE
  2. 2. Schröder+Schömbs PR ist eine der größten inhabergeführten und unabhängigen Lifestyle PR-Agenturen Deutschlands. Wir kommunizieren Markenwerte und -botschaften über Medien und Testimonials, von Mund-zu-Mund und als Live-Erlebnis. Medienarbeit, Prominente und Events sind unsere Expertisen. Daten seit 1990, 40 Mitarbeiter 4,7 Mio. € Umsatz 1,7 Mio. € Honorarumsatz Pfeffers PR-Ranking 2013 Top 10 Lifestyle/Mode Agenturen benchpark: „sehr gut“ Top 5 PR-Agenturen Deutschland nach Kundenzufriedenheit WILLKOMMEN
  3. 3. SCHRÖDER+SCHÖMBS PR WAS WIR GUT KÖNNEN STRATEGIE, RESEARCH KREATION, KONZEPT, STORY MEDIA- RELATIONS SOCIAL MEDIA, COMMUNITY- MANAGEMENT LIVE- COMMUNICATION PROMOTIONS ARTWORK, TEXT, FOTO, VIDEO CELEBRITY- MANAGEMENT APP PROGRAMMING MEDIA, MEDIA KOOPS INFLUENCER- RELATIONS
  4. 4. SCHRÖDER+SCHÖMBS PR AKTUELLE KUNDEN Hall of Fame. adidas, Alfa Romeo, Always, Bacardi, BMW/Mini, Budweiser, camel active, Constantin Film, Castro, Deutsche Bahn, Elixia, FUSSBALL.DE, Ford, GANT, GAP, Hawaiian Tropic, Heineken, Hornbach, Jägermeister, Kunstmuseum Wolfsburg, Love Parade, Marc Cain, Meininger, Messe Berlin, MTV, Nike, Obi, Punica, Plus, RTLII, Siemens, Smart, Smart Technologies, Staatliche Museen Berlin, Tchibo, Tommy Hilfiger, Tolino, Wick, Wella. Porsche Zentrum Berlin 2003 1991 2010 2004 2013 2011 2014
  5. 5. WARUM MACHEN WIR DAS? Menschen entscheiden sich eher für Marken, wenn sie Emotionen mit ihnen verbinden: Weil sie mehr über sie wissen oder weil sie diese Marken besonders gut in ihre Stilwelt integrieren können. Sei es, dass sie ein besonderes Erlebnis damit verbinden. Oder weil sie sich an Vorbildern orientieren.
  6. 6. SCHRÖDER+SCHÖMBS PR FEUERLÖSCHER PAINTBALLMASCHINE IT'S ABOUT MODE Converse, camel active, GAP, Tommy Hilfiger, Wrangler SERVICES 4010, Deutsche Telekom, T-Mobile, Videoload CONSUMER GOODS Gerolsteiner, Bacardi, V+, Veltins Fassbrause, Tchibo ENTERTAINMENT Hard Rock Cafe, Rewe Family, Jägermeister Rock:Liga, Heineken SPORT Alba Berlin, NBA Europe, T-Mobile Radsportteam STARS BLS, Constantin Film, Produzentenallianz, BMG
  7. 7. WIE MACHEN WIR DAS? Schröder+Schömbs PR entwickelt Inhalte und Stories – und erzählt davon. Wir fördern die Konversation über Themen und Produkte – und vermitteln positive Erfahrungen. Damit Medien unsere Geschichten berichtenswert finden und sie multiplizieren. Und damit Menschen über Marken und Erlebnisse sprechen.
  8. 8. SCHRÖDER+SCHÖMBS PR STORYTELLING Veltins Design Flasche Limited Edition Kunstwerke Medienkooperationen Vernissage
  9. 9. CHRISTIAN BERKEL ANDREA SAWATZKI SVENJA HOLTMANN TIL SCHWEIGER NATALIA AVELON CELEBRITIES YVONNE CATTERFELD
  10. 10. LEANDER HAUSSMANN IRIS & OLIVER BERBEN WOTAN WILKE MÖHRING, ANNA MARIA MÜHE BENJAMIN SADLER CELEBRITIES NATALIA WÖRNER EVA HABERMANN
  11. 11. INFLUENCER- MECHANIKEN Seeding Endorsement Friend-Programme Produkt-Test Produkt-Sampling an Zielgruppen oder hochfrequentierten Orten Ausstattung von Opinion Leadern und Celebrities Regelmäßige Bemusterung und Pflege des Netzwerks Verbraucher in den Launch-Prozess integrieren
  12. 12. LIVE COMMUNICATION CONS Space 002 BLN Die stillgelegte Berliner Teppichfabrik verwandelt sich in eine temporäre Künstler-WG: Ein Creative Hub samt Veranstaltungs- und Ausstellungs- räumen. Von Skatelegenden Jason Jesse und Kenny Anderson, Urban-Artists Leon Keer und Marcel Krebs über Rapper Redman begeistern Kultfiguren aus den Bereichen Skateboard, Street Art und Musik das internationale Publikum. Neben neuen Kunstwerken sind die Indoor Skateramp, das Skate- board Concerto und die Stencil- sowie DJ-Workshops weitere Highlights.
  13. 13. LIVE COMMUNICATION DAS FRANKLIN & MARSHALL BBQ ZUR FASHION WEEK – JOURNALISTEN, BLOGGER UND OPINION LEADER TREFFEN AUF DIE AMERIKANISCHEN COLLEGE MODE AUS ITALIEN.
  14. 14. SCHRÖDER+SCHÖMBS PR PRESSKIT UND EINLADUNG BERLINALEKEY VISUAL
  15. 15. Zukunftsvisionen Mobile Payment: Handy ersetzt Portemonnaie Eye Control: Handy-Funktionen werden vom Auge gesteuert Connected Home: Intelligente Vernetzung von Haushalts- und Kommunikationstechnik D-Netz 1. Juli 1992 – Kommerzieller Start des Mobilfunks in Deutschland WWW 1999 – Das Geburtsjahr des mobilen Internets TV 2003 – TV für das Handy LTE August 2010 – Die erste LTE-Antenne in Europa wird von der Telekom in Kyritz an der Knatter in Betrieb genommen 100 Mio. Gigabyte 2011 – Erstmals wurden mehr als 100 Mio. GB Daten in den deutschen Mobilfunknetzen übertragen Connected Car 2016 – 80% aller 2016 verkauften Neuwagen werden vernetzt sein. Weltweit rollen dann bereits 210 Mio. vernetzte Autos auf den Straßen iPhone 9. November 2007 – iPhone Verkaufsstart in Deutschland iPhone SMS Prepaid-Karten Februar 1997 – Prepaid-Karten im Bundle mit einem günstigen Handy öffnen das Tor zum Massenmarkt GPRS Februar 2001 – Mit GPRS werden erstmals Daten übertragen Android Februar 2009 – Erstes Android Handy auf dem deutschen Markt: „T-Mobile G1“ LTE-Nutzung 2012 – LTE-Handys kommen auf den Markt. Die Telekom testet erfolgreich LTE-Verbindungen in Flugzeugen 1992 – Einführung SMS (Short Message Service) Apps 6. März 2008 – Launch des App Stores und Start des App-Zeitalters: 2011 haben 15 Mio. Deutsche im Schnitt 17 Apps auf ihren Handys 9. November 2007 – iPhone Verkaufsstart Februar 2009 – Erstes Android Handy auf dem deutschen LTE-Nutzung WWW 1999 – Das Geburtsjahr des mobilen Internets TV 2003 – TV für das Handy 106 Mio. Handys 114 Mio. Mobilfunkteilnehmer 2011– Jeder Bundesbürger besitzt 1,4 Handys und telefoniert damit jährlich 42,5 Stunden In Deutschland existieren über 100 Mio. Verträge Es wurden 55 Mrd. SMS verschickt Quelle: Deutsche Telekom SCHRÖDER+SCHÖMBS PR INFOGRAFIK 1992 Motorola 3200 „Knochen“ 1994 Ericsson GH 197 1997 Motorola 8900 1998 Nokia 9000 „Communicator“ 1999 Nokia 3210 2002 Blackberry 2007 iPhone 2011 Samsung Galaxy 1992 Telefonie 1994 Adressbuch 1995 SMS 2008 Apps 2009 Soziale Netzwerke 1999 Wecker/Kalender, Internet 2002 E-Mail, Kamera Spiele, Navi e-Payment Connected Home Connected Car EVOLUTIONDER MOBILFUNKGERÄTE EVOLUTION DERFUNKTIONEN WASKOMMEN WIRD 2006 Musik Quelle: Deutsche Telekom
  16. 16. SCHRÖDER+SCHÖMBS PR PRESSKITS Telekom Mobilfunk Urlaubstarife Telekom 20 Jahre Mobilfunk
  17. 17. MEDIA RELATIONS Das PR-Team von Schröder+Schömbs übernimmt alle erforderlichen Aufgaben von der Themenplanung, der Erstellung der Pressematerialien, über den Pressekontakt, das Muster-Handling bis hin zu Reporting und Dokumentation. Zentrales Element der kontinuierlichen Medienarbeit ist die Einrichtung eines Projektteams für Unternehmen, Themen oder Veranstaltungen.
  18. 18. Täglich stellen wir aktive und vielfältige Kontakte zu allen Mediengattungen und Ressorts sicher. Unsere Kunden profitieren vom Know-How-Transfer zwischen den Teams von persönlichen Kontakten zu Redakteuren in Publikumsmedien und tagesaktuellen Medien (online/offline), von unserem guten Ruf aufgrund der langjährigen, professionellen Zusammenarbeit mit den Medien, von kontinuierlichen Mediaspendings und Sachleistungen bei Kooperationen und Advertorials. MARKEN SIND GESPRÄCHE
  19. 19. SCHRÖDER+SCHÖMBS PR MEDIA RELATIONS TRADITIONAL SOCIAL+ w w w
  20. 20. Social Networks Blogs und Microblogging Foto-/Video-/ Documentsharing- Plattformen Produkt-Review- und Empfehlungsplattformen SCHRÖDER+SCHÖMBS PR PR NUTZT SOCIAL MEDIA MEDIA PLATTFORMEN Unsere eigenen medialen Plattformen über die wir Inhalte publizieren (News, Bilder, Video etc.) und teilen. ENGAGEMENT MEDIA Orte, wo wir das Gespräch (Kommentare/Feedback) über unsere Themen führen können und ansprechbar sind.
  21. 21. SCHRÖDER+SCHÖMBS PR MULTIMEDIA NEWS RELEASE Multimedia News Release (MNR) ist für Journalisten schneller zu erfassen bietet Zusatzmaterialien wie Fotos, Videos und Quellen an wird den modernen Ansprüchen und Bedürfnissen aller Medien gerecht #boilerplate#bullet-points #visual #zitat #links #headline/subline #social media
  22. 22. SCHRÖDER+SCHÖMBS PR PRODUCT PLACEMENT Converse GQ Converse Gala Style Wrangler Blonde
  23. 23. SCHRÖDER+SCHÖMBS PR PRODUCT PLACEMENT Lapponia Blonde Wolverine Style in Progress
  24. 24. SCHRÖDER+SCHÖMBS PR ADVERTORIAL Wolverine The Heritage Post
  25. 25. GERMAN PRESS DAYS EQUIPPING OF BLOGGER, JOURNALISTS, INFLUENCERS AND CELEBRITIES WITH CURRENT WRANGLER PRODUCTS.OPEN SHOWROOM: AN ZWEI TAGEN PRO SAISON BESUCHEN ÜBER 50 NATIONALE REDAKTEURE UND BLOGGER DIE BRAND-BOOTHS DER EINZELNEN MODEKUNDEN UND TAUSCHEN SICH ZU DEN TRENDS DER KOMMENDEN SAISON AUS.
  26. 26. SCHRÖDER+SCHÖMBS PR FASHION EDITORIAL The air flickers in the harsh light of the sun. But you can’t see too far because of the undu- lating hills. One dome-shaped green pasture more verdant than the next. Stone walls and wooden fences crumbling, covered in moss or decaying, haphazardly crisscrossing the hills. Dress seams, hems and clothing pat- terns on the other hand, are things that the Italians have down to a fine art – but when it comes to boundaries on their own land, they don’t seem so bothered. Here and there a gnarly old olive tree weathers the seasons, and on the horizon a few ancient ramshackle wooden barns remain, where no modern farming equipment would deign to be stored. Here in the middle of the Tuscan countryside are the company headquarters of the Italian sportswear label Franklin & Marshall. We are in Montorio, a small village only a few kilometres east of Verona. The heart of the Italian fashion industry can be heard beating all around: weaving mills, textile factories, dyeing facilities, industrial-scale laundries. Every piece of clothing that is produced here has profited from the centuries of experience gained in the textile tradition. That makes it slightly less surprising that of all places it was in Montorio that the typical American col- lege style was born. It was a style that the two friends Giuseppe Albarelli, an economist, and Andrea Pensiero, a designer, had always been fond of. Casual chinos, relaxed sports trousers, loose-fit T-shirts and the key piece: the sweater, emblazoned with the emblem that American students proudly wear on their chests – their university logo. For the style-conscious Ital- ians, Albarelli and Pensiero, it was more than just a look. It summed up a lifestyle of youth, blitheness, casualness and sporting team spirit. “During a trip to New York in 1999 we discov- ered one of these sweaters at a flea market: It was royal blue, pretty shabby, but in large letters on the front were the words ‘Franklin & Marshall’, which is an American college in Lancaster, Pennsylvania,” says Pensiero. This shirt and with it the name Franklin & Marshall became a synonym for the lifestyle that they loved, and so they founded the label as a hom- age to this attitude to life. “We already had the idea of creating our own college fashion, but we needed that decisive last kick, which this F&M sweater provided,” adds Albarelli. The new business partners gained expertise on their numerous research trips to the legendary Rose Bowl flea market in Pasadena and from the countless second-hand shops in Tokyo. They immersed themselves in the American style of the fifties to nineties. Today it is in their flesh and blood: if you didn’t know any better you’d never guess that the F&M collections are de- signed in Italy and are also almost exclusively produced there. It was no mistake that Albarelli and Pensiero asked to take a look at the year- books and photo archives of their namesake college – and they were granted permission. Not a bad deal for the Franklin & Marshall Col- lege either: the brand from Verona is allowed to use the logo, but not to sell in the US. But that doesn't matter, as business is doing just fine anyway. Outside Italy, France is the next biggest market for the still young brand. In Europe, Franklin & Marshall are the biggest competitors of Abercrombie & Fitch. They ini- tially got off to a spectacular start in Germany, but then the distribution company went bank- rupt, which worried a lot of customers. This is why there are only around 40 distributors in Germany at the moment. But thanks also to the online trade and the continuous contact with the community, the brand is still growing rapidly on the German market. “We would like to focus more on Germany again in the future,” says Chief Marketing Officer Luca Innocenzi. Just as important, as the fastest developing market, is, you’ve guessed it: Japan. From this spot in the contemplative Tuscan village in this hilly valley, the whole world is within reach – and not just metaphorically speaking. Distribution is also organised from here. Upon entering the company’s headquarters, nothing echoes the village life outside. Dark, old, deeply grained oak furniture, wooden panelling, high ceilings and large rooms give more the impression of a university library, like something out of an American teen movie. But there are no studying students at the large desk in the middle of the room; instead a bunch of hardworking marketing and sales staff are deep in discussion. They have plenty to do, but no one seems stressed or harried. Everyone is wearing their favourite accessory: a friendly relaxed smile. The equally young and dynamic design team work on a higher floor of the build- ing, under the roof. At present they are busy with the spring/summer collection for 2014. But here again: no signs of stress in their faces. It’s like the seemingly perfect American small- town idyll, if that is possible. After all, one could accuse the brand of not being truly authentic. The college image of F&M rides merely on the logo of a university with which they have nothing in common – other than this logo. However, the label makes no bones about it: “The New York story, that is our story,” says designer Andrea Pensiero, “Franklin & Marshall, the college, that’s only a metaphor for the feeling we want to transport. Liberty, respect for one another and for the environment.” And that is exactly what is put into practice here in Montorio. A sporting and team spirit in every respect. No one thinks they are better than the other simply because they are sitting at a desk. That’s why the massive warehouse is separated from the rest of the building only by a glass wall. If you walk through the cheerful open-plan warehouse, and open a small hidden iron door, continuing on across the courtyard, you’ll discover probably the most impressive reason why all the employees here wear a smile to match their casual clothing: Franklin & Marshall’s very own sweatshop. But don’t worry, this isn’t where the employees slave away in bad conditions for less than mini- mum wage: it houses the company’s own gym, spa and sauna, which can easily match the spa area of any SoHo House. The company really makes an effort to imbue the American spirit of belonging. “As a label we are interested in organic growth. Of course we want to earn money, but not at any cost,” emphasises Inno- cenzi. What else counts? Having fun of course. In front of the main building, directly on the banks of a small river the company also has its own bar, in a fifties-style American diner look. Only the obligatory Italian espresso machine isn’t American. On top of that they have their own rugby team in Verona, support a Spanish basketball team and a sports team for talented youngsters. There is so much more we could write about Franklin & Marshall but that would fill an entire yearbook. So here’s to a great new start in Germany and we promise we’ll keep you up- to-date on any new developments. www.franklinandmarshall.com TERRA ANTIQUA X TEAM SPIRIT Text Svea Jörgens Photos 7daysisaweekend Andrea Pensiero (top) Giuseppe Albarelli Luca Innocenzi 02/201302/2013 BRAND FEATURES FRANKLIN & MARSHALL, MONTORIO/ITALYBRAND FEATURES FRANKLIN & MARSHALL, MONTORIO/ITALY The air flickers in the harsh light of the sun. But you can’t see too far because of the undu- lating hills. One dome-shaped green pasture more verdant than the next. Stone walls and wooden fences crumbling, covered in moss or decaying, haphazardly crisscrossing the hills. Dress seams, hems and clothing pat- terns on the other hand, are things that the Italians have down to a fine art – but when it comes to boundaries on their own land, they don’t seem so bothered. Here and there a gnarly old olive tree weathers the seasons, and on the horizon a few ancient ramshackle wooden barns remain, where no modern farming equipment would deign to be stored. Here in the middle of the Tuscan countryside are the company headquarters of the Italian sportswear label Franklin & Marshall. We are in Montorio, a small village only a few kilometres east of Verona. The heart of the Italian fashion industry can be heard beating all around: weaving mills, textile factories, dyeing facilities, industrial-scale laundries. Every piece of clothing that is produced here has profited from the centuries of experience gained in the textile tradition. That makes it slightly less surprising that of all places it was in Montorio that the typical American col- lege style was born. It was a style that the two friends Giuseppe Albarelli, an economist, and Andrea Pensiero, a designer, had always been fond of. Casual chinos, relaxed sports trousers, loose-fit T-shirts and the key piece: the sweater, emblazoned with the emblem that American students proudly wear on their chests – their university logo. For the style-conscious Ital- ians, Albarelli and Pensiero, it was more than just a look. It summed up a lifestyle of youth, blitheness, casualness and sporting team spirit. “During a trip to New York in 1999 we discov- ered one of these sweaters at a flea market: It was royal blue, pretty shabby, but in large letters on the front were the words ‘Franklin & Marshall’, which is an American college in Lancaster, Pennsylvania,” says Pensiero. This shirt and with it the name Franklin & Marshall became a synonym for the lifestyle that they loved, and so they founded the label as a hom- age to this attitude to life. “We already had the idea of creating our own college fashion, but we needed that decisive last kick, which this F&M sweater provided,” adds Albarelli. The new business partners gained expertise on their numerous research trips to the legendary Rose Bowl flea market in Pasadena and from the countless second-hand shops in Tokyo. They immersed themselves in the American style of the fifties to nineties. Today it is in their flesh and blood: if you didn’t know any better you’d never guess that the F&M collections are de- signed in Italy and are also almost exclusively produced there. It was no mistake that Albarelli and Pensiero asked to take a look at the year- books and photo archives of their namesake college – and they were granted permission. Not a bad deal for the Franklin & Marshall Col- lege either: the brand from Verona is allowed to use the logo, but not to sell in the US. But that doesn't matter, as business is doing just fine anyway. Outside Italy, France is the next biggest market for the still young brand. In Europe, Franklin & Marshall are the biggest competitors of Abercrombie & Fitch. They ini- tially got off to a spectacular start in Germany, but then the distribution company went bank- rupt, which worried a lot of customers. This is why there are only around 40 distributors in Germany at the moment. But thanks also to the online trade and the continuous contact with the community, the brand is still growing rapidly on the German market. “We would like to focus more on Germany again in the future,” says Chief Marketing Officer Luca Innocenzi. Just as important, as the fastest developing market, is, you’ve guessed it: Japan. From this spot in the contemplative Tuscan village in this hilly valley, the whole world is within reach – and not just metaphorically speaking. Distribution is also organised from here. Upon entering the company’s headquarters, nothing echoes the village life outside. Dark, old, deeply grained oak furniture, wooden panelling, high ceilings and large rooms give more the impression of a university library, like something out of an American teen movie. But there are no studying students at the large desk in the middle of the room; instead a bunch of hardworking marketing and sales staff are deep in discussion. They have plenty to do, but no one seems stressed or harried. Everyone is wearing their favourite accessory: a friendly relaxed smile. The equally young and dynamic design team work on a higher floor of the build- ing, under the roof. At present they are busy with the spring/summer collection for 2014. But here again: no signs of stress in their faces. It’s like the seemingly perfect American small- town idyll, if that is possible. After all, one could accuse the brand of not being truly authentic. The college image of F&M rides merely on the logo of a university with which they have nothing in common – other than this logo. However, the label makes no bones about it: “The New York story, that is our story,” says designer Andrea Pensiero, “Franklin & Marshall, the college, that’s only a metaphor for the feeling we want to transport. Liberty, respect for one another and for the environment.” And that is exactly what is put into practice here in Montorio. A sporting and team spirit in every respect. No one thinks they are better than the other simply because they are sitting at a desk. That’s why the massive warehouse is separated from the rest of the building only by a glass wall. If you walk through the cheerful open-plan warehouse, and open a small hidden iron door, continuing on across the courtyard, you’ll discover probably the most impressive reason why all the employees here wear a smile to match their casual clothing: Franklin & Marshall’s very own sweatshop. But don’t worry, this isn’t where the employees slave away in bad conditions for less than mini- mum wage: it houses the company’s own gym, spa and sauna, which can easily match the spa area of any SoHo House. The company really makes an effort to imbue the American spirit of belonging. “As a label we are interested in organic growth. Of course we want to earn money, but not at any cost,” emphasises Inno- cenzi. What else counts? Having fun of course. In front of the main building, directly on the banks of a small river the company also has its own bar, in a fifties-style American diner look. Only the obligatory Italian espresso machine isn’t American. On top of that they have their own rugby team in Verona, support a Spanish basketball team and a sports team for talented youngsters. There is so much more we could write about Franklin & Marshall but that would fill an entire yearbook. So here’s to a great new start in Germany and we promise we’ll keep you up- to-date on any new developments. www.franklinandmarshall.com TERRA ANTIQUA X TEAM SPIRIT Text Svea Jörgens Photos 7daysisaweekend Andrea Pensiero (top) Giuseppe Albarelli Luca Innocenzi 56 57 02/201302/2013 BRAND FEATURES FRANKLIN & MARSHALL, MONTORIO/ITALYBRAND FEATURES FRANKLIN & MARSHALL, MONTORIO/ITALY J‘N‘C EXKLUSIV-INTERVIEW MIT DEN INHABERN VON FRANKLIN & MARSHALL IM HEAD OFFICE IN VERONA.
  27. 27. SCHRÖDER+SCHÖMBS PR CORPORATE PR Vermittlung von Exklusiv Interviews und Corporate News in Wirtschafts- und B2B-Medien Hamish Dodds, Chef von Hard Rock Cafe Willy Umland, CEO und Partner von Converse D.A.CH Jägermeister wird erstmals in der Top 10 der Marken-Spirituosen weltweit (Impact) gelistet ! ! Hard Rock Café Welt am Sonntag Converse Sportswear International Jägermeister Süddeutsche Zeitung
  28. 28. SCHRÖDER+SCHÖMBS PR NETZWERK UND PARTNER Offenheit und Partnerschaft zeichnet die Arbeit von S+SPR aus. Deshalb haben wir Partner überall in der Lifestyle-Industrie und unser Netzwerk an Agenturen und freien Mitarbeitern ermöglicht uns flexibel Konzepte umzusetzen. www.schroederschoembs.com/partner Photography & Production & Concepts
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